Anthony Salari
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Anthony Salari

Bullhead City, Arizona, United States | SELF

Bullhead City, Arizona, United States | SELF
Band Pop Singer/Songwriter

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"A Story Behind Music Placement with Respect Music and Anthony Salari"

Here at Sonicbids, we’re a curious people. When we heard that Singer/Songwriter Anthony Salari got his song, “Stupid Pretty Girl”, on Jane By Design via Respect Music, we wanted to know more. Good thing that we’re also a sharing people – read on to see what we learned from Sharon Dean, Director of Respect Music and Salari himself!

Anthony, congrats! How’d you get involved in music placement?

Salari: I worked at it for many years! I really just tried to make unique, catchy music and basically looked for opportunities to get it into decision makers’ hands. Actually, the first recognition I ever received was through a Sonicbids songwriting contest. The first place prize was studio time at a place in Nashville. I won it with a totally green bedroom recording and it gave me some confidence to pursue other opportunities, which eventually lead to my Respect deal.

Sharon, as a music publisher, how do you select music that you’ll eventually place?

Dean: We have a listening session every two weeks. One week before the session, all of the new music is given to four members of staff who spend time listening to the new submissions in their own time and without conferring to any anyone else in the team. Each member of staff brings the ones that they think are suitable to the final session. The best songs/compositions always shine through.

So what type of music typically works best for placement?

Dean: It depends what type of sync it is. Most genres can work, though jazz is difficult. The music submitted has to be broadcast quality. Upbeat positive music works for ads, for example. Anything with reference to drugs, cigarettes and alcohol is a no-no. So if there is a great song with these references then it is always good to have a “clean” version.

Anthony, why do you think your song “Stupid Pretty Girl” was a good fit for placement?

Salari: Honestly, I feel that through the spectrum of emotions television shows and movies need music to represent, there are places for all kinds of music. With that said, most times the music needs to be super-catchy in some way. There needs to be something in it that makes people stop and notice: a cool lyric, different melody, anything that makes it stand apart. The music supervisors have told me there are sometimes hundreds of songs selected to choose from for a single show, and that’s after being funneled down from 2 or 3 other rounds of possible considerations. Competition is fierce; force others to love your music!



Sharon, you pitched Anthony Salari’s song to Jane By Design. How does a pitch like that work?

Dean: We submitted the song to the supervisor and she came back to us to say that she loved the song and was considering it for the show. The producer got to hear it and even set it as her personal ringtone. A few weeks later, we received and email from the supervisor saying that they wanted to use the song and we negotiated a sync fee. After that, it all happened very quickly. We cleared both sides for publishing and master within hours. 24/7 availability for clearance is imperative – that’s what we are good at. We then rush released the song “Stupid Pretty Girl” out on the Respect Music label and signed a worldwide digital distribution deal with Absolute.

That sounds like a crazy, but awesome time for everyone involved. What happened after that?

Dean: [Well,] the great thing was that Antony was also invited to the wrap show for Jane By Design. He met the cast and the crew. We believe this placement will lead in to many more opportunities for this truly talented artist. His YouTube hits have tripled in a week. We have also monetized his YouTube channel. He is a truly exceptional songwriter and this song will work for many years. So go and buy it on iTunes.

Anthony, what’s the #1 thing an artist needs to know about working with music publishers and getting their music placed?

Salari: Have complete belief and confidence in your music – get it to the point where you are amazed by how frick’n cool it is. Love and appreciate the fact that you’re making music and doing what you’re passionate about. Others will be totally jealous of your coolness. Forget the haters. Apply that level of dedication into getting other people to hear your work. To paraphrase a line in Jurassic Park, “Nature finds a way,” well, music will find a way, too.
- Sonic Blog


"Sounding Off"

"He's a promising talent, whose mostly acoustic-based tunes ride high on his poised, pleading voice and emotive, open-book lyrics that hold little back." Jason Bracelin, Las Vegas Review Journal - Las Vegas Review Journal


Discography

The HateLove EP 2009

Stupid Pretty Girl--Single 2012

Photos

Bio

Anthony Salari (rhymes with canary) is a singer/songwriter from Las Vegas. After competing and eventually taking first place with an original song in the “Say You Wanna Play” contest held on YouTube, Salari was invited to perform at the 2009 NAMM show. Realizing this great opportunity, Salari hit the studio and recorded a four song EP which was then independently released and distributed to industry professionals during his NAMM event.

Following his performance at the NAMM show and subsequent gigs around Las Vegas--including the House of Blues—success soon followed. Salari’s songs have been used on a number of television shows including MTV’s “Realworld” and “Roadrules,” on E Network’s “Keeping Up with the Kardashians,” on Cartoon Network’s Adult Swim comedy “Children’s Hospital,” on Oxygen’s “Bad Girls Club,” and ABC’s “The Lying Game.” While several of his songs have been selected for television, his song “Stupid Pretty Girl” has received the most exposure, having been featured on NBC’s “Parenthood,” and now on ABC FAMILY’S “Jane by Design.”

Anthony has also presented his talent for a number of charity events: New Arrivals: Vol. 4 the latest in MPress Records' charity compilation series, conceived by MPress founder Rachael Sage. Culled from over 1,000 submissions, "NAV4" features a wealth of indie talent including: Grammy nominee Dave Eggar; American Idol contestant Caleb Hawley; cult favorite Michelle Malone; MPress artists Seth Glier & Rachael Sage; critically-acclaimed duo The Paper Raincoat. 100% of all funds collected from the sale of this compilation benefited National Network for Youth, an organization devoted to the needs of homeless youth. Salari also took home 1st place in the "Faces of Violence" Singer Songwriter competition with an original song at the Lincoln Theater in Miami Beach. The judges for the event were 2004 Grammy Winner Paul Hoyle, 60’s Hit Songwriter George Goehring, and Two-time Grammy Nominee Elsten Torres. His song "Get Pretty" was selected from a pool of over 350,000 songwriters from around the world to be included on a compilation featuring Alison Krauss, Natalie Merchant and Carly Simon. Most recently Anthony was asked to lend his voice for the song “Make the World Okay” written for the National Council of Nonprofits Organizations in an effort to bring awareness to their cause. Anthony was one of two artists selected to perform at the annual RAIN Summit for executives from Pandora, CBS Radio, Digitally Imported, AccuRadio, Bonneville International, Cox Radio, Radio Paradise, and other broadcasters and webcasters.

Anthony is currently represented by Respect Music U.K., who sub-publishes within the U.S. through world renowned Kobalt Music publishing.

"He's a promising talent, whose mostly acoustic-based tunes ride high on his poised, pleading voice and emotive, open-book lyrics that hold little back."
Jason Bracelin, Las Vegas Review Journal

Band Members