The Treatment

Artist Information

Biography

The Treatment's (formerly called Longwood) approach to rock has been called “melodically infectious.” The Treatment's new CD, "Wake Up (EP 2005) along with the album “White Bread (2003)” and huge performances such as University of Florida's Gator Growl (crowd of 58,403,) has stirred up national buzz. An energetic live show, together with witty lyrics and unforgettable songs, makes The Treatment a must see.

Instrumentation

Matt Collins - Guitar and Lead Vocals
Jon Ruhff - Drums and Percussion
Will Marshall - Bass Guitar and Backing Vocals

Discography

Releases under the name Longwood:
1999 "Five Years Down the Road"
2000 "Let Me In" EP
2001 "An American Classic"
2003 "Longwood's Power Pops" DVD
2003 "White Bread" (Cinemark Records)

As the Treatment:

2005 "Wake Up" EP

Official Website

http://www.thetreatmentmusic.com

Audio

Lyrics

• Sidewalks
• Wake Up

Video

Photo Gallery

Press

• The Treatment (formerly Longwood) Acomplishments [+ Show ]
  

  2004 Windrift Music Songwriting Competition Winners Added to 49 radio stations in 8 weeks, charting...2004 Windrift Music Songwriting Competition Winners
  Added to 49 radio stations in 8 weeks, charting in top 25 on several
  Top 20 most played on XM Radio Unsigned
  Chosen for ESPN Winter X-Games DVD soundtrack
  University of Florida Gator Growl performance
  National Distribution through  FYE stores
  2 clothing endorsements
  2 musical equipment endorsements
  2004 Florida Music Festival Showcase
  Starrs Showcase winners
  Universal/MCA Records Showcase
  STOP! Children’s Cancer benefit CD recording
  Featured on Song and Film.com
  2004 Music Law Conference Showcase
  Articles and reviews in Orlando Sentinel, Gainesville Sun, and culturedose.net
  

• Longwood Keeps You Hopping [+ Show ]
  

  When I started writing this column about three years ago, there were often weeks when I struggled fo...When I started writing this column about three years ago, there were often weeks when I struggled for material. This was especially true during the summer or over semester breaks. Perhaps there was less going on, or perhaps I just wasn't as in touch with the scene. Maybe it was a combination of both.
  
  Whatever the case, it rarely happens anymore. These days, there's always something going on, even on weeknights.
  
  Don't believe me? Surf on over to http://www.gainesvillebands.com/ and check out the Shows page.
  
  So now, dear readers, my dilemma isn't trying to figure out what to write about, but in finding the space to squeeze it all in here. So why, then, am I wasting that precious space telling you all this? Good question. Let's press on.
  
  Saturday night, Longwood will perform at Eddie C's. Probably the last time I saw this band play was at last year's Gator Growl celebration at Ben Hill Griffin Stadium. The band was tight and, unquestionably, a crowd pleaser.
  
  Longwood specializes in hook-laden, radio-friendly power pop and is the kind of band that seems like it ought to be playing stadiums. Wait - does anybody ever do that anymore? Regardless, the point is Longwood's music has that anthemic, Rock Superbowl feel to it.
  
  The group was formed by three Apopka High School students - Matt Collins, Jon Ruhff and Will Marshall.
  
  After graduation in 1997, the three splintered off into different directions. Collins came to Gainesville to attend the University of Florida, Ruhff headed to Florida State University and Marshall remained in Apopka. Somehow, the band survived. Two years later, they all ended up in Hogtown.
  
  In the ensuing couple of years, Longwood has established itself as a popular act, has performed all over the state and has been a consistent favorite in Rock 104's Locals Only series. The trio's 2001 CD, "An American Classic," features 10 solid original cuts. Longwood also just released a DVD, "Longwood's Power Pops," which includes the "I'll Be Gone" video, a documentary about the band, "Behind the Wood," a new unreleased track recorded Live at Gator Growl 2002 and more.

• Longwood (now called the Treatment) "White Bread" Review [+ Show ]
  

  Longwood Whitebread Cinemark Records "White Bread" is the first national release from L...
  Longwood
  
  Whitebread
  
  Cinemark Records
  
  "White Bread" is the first national release from Longwood on Cinemark Records. The album is composed of a few songs from a previous album as well as a few new ones, so it's a good look at Longwood past and present.
  "White Bread" is pop punk. When you first put it in you get your basic catchy tune composed entirely of power chords with "Daddy's Little Girl." Keep listening! As the album progresses things just get better and better. The lead vocals of Matt Collins give it an edge that most bands of the genre lack. He's rough and powerful at times putting a emotional force behind the music that will pull you right in when you least expect. By the time you get to "Consider It Done," you'll be screaming right along with him.
  I usually judge music like this by how fast it makes me drive when I have it playing in my car. With each song on White Bread my foot gets heavier. Longwood is a fun power trio with a lot of energy, and just like anything else along those lines, it gets better the louder you turn it up. The fine print in the bottom corner of the album cover claims that it "Contains 143% More Rock Than Regular Crackers." You're not going to find that. The figure is probably closer to 5% but that's more than you can say about the average pop punk band. If you like to listen to music just for the fun of it, then check out "White Bread."
  
  Key Song: "I'll Be Gone"
  
  Reviewed by: Reviewed by: Jared Brown
  

Setlist

Original Songs:

Wake Up
Sidewalks
Echo Radio
Consider it Done
Daddy's Little Girl
Complain to Someone Better
Fantasy
The Boat Song
Waiting on Summer
I'll Be Gone
Falling

Basic Requirements

Calendar