The New Up

Genre: Alternative
Secondary Genre: Rock San Francisco, California USA Contact

The New Up's music is an "artful sonic balance that’s miles beyond the typical indie-rock band... smooth, elegant vocals... and expert pop arrangements." -Performer Magazine

Artist Information

Biography

The New Up’s music has been described in many ways, but NBC said it best when they called it "A clear standout... [this] San Francisco five-piece specializes in dark, dreamy rock with gorgeous female vocals", or perhaps Flagpole hit it on the head when they coined the band’s music as, "striking, exotic and brashly coherent indie pop that feel[s] like the sonic equivalent of a thrill ride". However you describe it, The New Up’s music promises to integrate catchy and interesting vocal melodies, ethereal vocal harmonies, powerful lyrical themes and beats that make you wanna move.

In their San Francisco artist pad known as the Pleasure Pad, they have spent the last twelve months intensively writing and crafting their upcoming release. With a heavier helping of electronics being served up on this newest effort, The New Up is incorporating the sleek electropop feel into their music that has so long mesmerized them in the works of some of their influences. This new direction continues a long tradition of artistry in their song craft that inspired Performer Magazine to refer to their music as “creating an artful sonic balance that’s miles beyond the typical indie-rock release... smooth, elegant vocals... and expert pop arrangements." and prompting Behind the Hype to call them, "Metric with a touch of The Rolling Stones, with a front woman with an addictive, classy, lingering voice."

By creating these new tracks in their home studio by building around the electronic parts of the songs, they’ve evaded any confines of the band’s prior standard formula of guitar, bass, drums, flute and electronics; bringing their sound smack dab into the center of contemporary electro rock. Featuring ES Pitcher on vocals and guitar, Noah Reid on guitar and vocals, Hawk West on flute and automation, Erik Lekas on bass and Aaron Xavier on drums, the band has gained a reputation for their energetic and performance-based live shows. However, with the exception of a couple of national and international festival appearances in 2011, The New Up has largely been locked in the sonic “laboratory”, away from the lights, costumes and crowds of the stage. Having previously spent much of their time on the road, with three National tours and countless regional tours under their belt, this is the greatest amount of time the band has spent strictly in the studio.

The New Up released their fourth studio effort, Gold, the final in a series of three EPs, at the end of 2010. Broken Machine, the first critically-lauded EP in the series, charted on the CMJ Top 200. The second EP in the series, Better Off, garnered extensive national airplay and earned positive reviews from numerous critics. The Athens Banner-Herald observed that Better Off "bears a song craft light years ahead of many contemporaries," while Blogcritics said the EP "exemplifies how The New Up has not only grown as a band over the years, but why they can't be boxed into any particular genre" and "proves The New Up is getting better at what they do all the time". The band has been featured on MTV2 countless times and was crowned #1 Bay Area Break Out Band by fans on MTV2 and Ourstage.

Instrumentation

ES Pitcher - Vocals, and Guitar
Noah Reid - Guitar, and Vocals
Hawk West - flute, and Automation
Erik Lekas - Bass
Aaron Xavier - Drums, and percussion

Discography

Discography
"Gold" - CD released 10/26/10 (11/11/10 in the EU)
"Better Off" - EP released 8/18/09
"Broken Machine" - EP released 8/26/08
"Palace of Industrial Hope" - CD released in 2007

All albums available in stores all over the United States and European Union.

Streaming Tracks on iTunes, Rhapsody, eMusic, Pandora, Jango, Rdio, Spotify and hundreds of other digital sites through IRIS Distribution.

Radio airplay: "Broken Machine" debuted and spent several weeks in the CMJ Top 200. Tracks from The New Up's four studio releases have been played on KFOG San Francisco, KUT Austin, Sophie Radio San Diego, WXAV Chicago, KSLU St. Louis, WMSE Milwaukee, CIUT Toronto, CKUT Montreal, KALX and KPFA Berkeley, KPFK Los Angeles, KDUP and KBOO Portland, KVMR Nevada City, WPPJ Pittsburgh, KFAI Minneapolis, WORT Madison, WRUV Burlington, KHUM and KUSP in Humboldt County, KZSC Santa Cruz, WBOI Fort Wayne, KOPN Columbia, MO and much, much more.

Official Website

http://www.thenewup.com

Links

Audio

Lyrics

Video

TheNewUp_BITCH_854x480

TheNewUpArkansas.mov

Photo Gallery

  • TheNewUpLivePhoto_DaveVannLoRes

  • Blue Up Ball: Photo by Dave Vann

  • GlassEye Ball - CD Release Party

  • Noah

  • False eyelashes and all...

  • Emily1

  • 2010GoldPartyEmHeadLazors

  • 2010GoldPartyEmHawkNoah

  • 2010GoldPartyEmJumping

  • 2010GoldPartyEmSinging

  • Photo by Dave Vann

  • Photo by Dave Vann

Press

  • The New Up: San Francisco band records "Gold" [+ Show ]

    Being in a band is about as close a relationship as a group of people can have without sharing a bed...

  • Album Review: Gold [+ Show ]

    San Francisco quintet The New Up takes the template of hard alternative rock and contorts it with si...

  • The New Up: Sultry Psych-Pop for the End of the World and Beyond [+ Show ]

    Hey, remember Garbage? No no, hear me out. If you go back and revisit their first album, the one wit...

  • The New Up: Flowers in a Sea of Concrete [+ Show ]

    In the 1960s, San Francisco was the epicenter of a peace loving, free-for-all culture that featured ...

  • MTV-lauded The New Up Announces CD Release Party for Gold "Glitz, Gold & Rock & Roll" at Café Du Nord Heralds in Fourth Studio Effort from San Francisco Band [+ Show ]

    MTV-lauded The New Up Announces CD Release Party for Gold "Glitz, Gold & Rock & Roll" at Café Du Nor...

  • SoundDiego: San Diego IndieFest Preview [+ Show ]

    Of those myriad performers, the New Up are a clear standout. Like Metric, the San Francisco five-pie...

  • Sound Check: International Pop Overthrow Preview [+ Show ]

    Lovers of early Jefferson Airplane and both Under the Covers volumes of ’60s and ’70s covers from Ma...

  • MUSIC PICKS: Osama Bin Rockin, The New Up, Eightball Break, The Variety Hour [+ Show ]

    San Francisco's The New Up kind of sounds like an updated, slowed-down version of the old Hammerbox....

  • Better Off Reviews / 2009 National Tour Clips [+ Show ]

    "Metric with a touch of the Rolling Stones, with a front woman with an addictive, classy, lingering ...

  • CD Review/Broken Machine [+ Show ]

    Veering towards the new wave side of rock, San Francisco’s The New Up (as in “down is the new up”) h...

  • CD Review/Broken Machine [+ Show ]

    "[title track] 'Broken Machine' is set against a heavy bass line, a flurry of distorted guitars, and...

  • Critic's Pick [+ Show ]

    "The New Up decorate their trippy new wave with fetishisized guitar play - gentle wah-wah abuse and ...

  • Show/CD Review-Broken Machine [+ Show ]

    The New Up give modern rock a good name. Watching them sweat and shimmer in the smoke of the Bottom ...

  • CD Review/Broken Machine [+ Show ]

    ...the songs are excellent examples of grungy, female-fronted alt-rock. ES Pitcher's vocals are dead...

  • Critic's Pick/CD Review [+ Show ]

    "In the luxurious breakroom here at SN&R, right next to the lab experiment-sploched microwave, are p...

  • National Tour/CD Review Palace of Industrial Hope [+ Show ]

    "The New Up are brazen but keep their cool by matching aggressive songwriting with rocksteady new-w...

  • CD Review/Broken Machine [+ Show ]

    On Broken Machine, The New Up bring their moody dance-rock to a boil and keep it there. From the fir...

  • Show Review/High Sierra Music Festival [+ Show ]

    "To hear greatness in its germinal stage is intoxicating. Bookending the festival, San Francisco's T...

Setlist

Typical set list [all originals]:

Broken Machine
Top of the Stairs
Ginger Tea
Just Because
Libations
Arkansas
Learning to Crawl
Chewbacca's Garden
Benny Hinn
Dear Life
Daydream
Better Off
Tropical Soda
Emphasis
FYRUFN
Gold
Bitch
Situation Overload
See Yourself
Wait

Covers include (typically one cover per set)
Depeche Mode "Policy of Truth"
Led Zeppelin "The Ocean"
Portishead "Mysterons"

With an extensive repertoire the band can play a 30 minute set or two 1.5 hour sets. On average they play 1 hour sets. The band can play up to 3 hours.

Basic Requirements


Calendar

There are no upcoming dates at this time.