- The Word Association
- Electric Mayhem
- Binary Audio Misfits
THE STORY THUS FAR:
Chief (a native of Austin, TX) has spent his entire life surrounded by music. Early memories of trips to Sound Warehouse led to a career in DJing at the age of 15, with an MC career beginning shortly thereafter. Early gigs at the Jump On It! Summer Concert series, popular weekly Hip Hop Humpday (The Mercury), and opening sets at the legendary shows of promoters Hip Hop Mecca led to a love of live performance.
As an attendee of Southwest Texas State University in San Marcos, Chief hosted a weekly hip-hop radio show (Underground Sounds). The show served as a platform for Chief to become known in the San Marcos area, and it provided a bridge of creative expression between his early semesters in San Marcos and his summers in Austin working with DKC.
The show led to meetings with future collaborators Rene Rodriguez and Omari Kamau. The three became members of the wildly popular live band .::liquidstereoproject, a collaborative effort of seven individuals with inumerable musical influences and styles. Truly a hybrid of jazz, electronic and hip-hop, .::liquidstereoproject married simple to cerebral, classical to street, and acoustic to electronic. With seven musicians in the mix, textural layering and respect for the spaces between was essential. .::liquidstereoproject brought these techniques to both written and improvised pieces. On stage the band was focused on one goal: to have each and every person in the room aware of, if not fixated, on the groove.
In the wake of the band break up, Kamau and Chief formed The Word Association hip-hop collective with several other fellow local artists. Originally a meeting for the peers to bounce ideas off of one another and keep themselves sharp, The Word Association grew into a collective think-tank. A completely in-house organization, they embraced the do-it-yourself ethic reminiscent of Sonic Youth or Heiro. The Word Association became known for their vast and diverse melding of styles, views and opinions within their songs and albums.
Fellow band member DJ Crown helped form Electric Mayhem, the weekly San Marcos hipster cornerstone that still runs to this day. Originally at the now defunct Lucy’s Retired Surfer’s Bar in San Marcos, TX, Electric Mayhem was meant to pick up the pieces left by the recently finalized Hip-Hop Humpday series at The Mercury (Austin, TX). It served as an homage to a time when the DJ meant something in the hip-hop cultural spectrum, and the series lasted the duration of the club’s existence, nearly 7 years. DJ Crown has been replaced by sPYhOP, and Electric Mayhem continues at Triple Crown, every Monday Night.
The Word Association led to an education in many aspects of the music business on both the creative and managerial side. Chief did much of the production on his albums (including The Weather Underground LP in its entirety). He also handled the artwork on both albums. Much of the promotion was done by Chief, including the booking of shows and the production of fliers. With the help of fellow collective member Jaysin, several national tours were booked. A chance meeting through MySpace between Chief and Experience bassist Francisco Esteves led to the formation of Binary Audio Misfits.
Chief has toured 75% of the USA, as well as Canada and Europe. He is a veteran of multiple SXSW conventions, as well as other national and international music festivals. He has toured and played shows with countless artists of various genres.
ARTISTS PLAYED WITH:
De La Soul, Ghostface Killah, GZA/The Genius, RZA, Digital Underground, Phife Dawg, Common, Heiroglyphics, Saul Williams, Cool Calm Pete, Black Milk, 9th Wonder, Killah Priest, Cannibal Ox, Busdriver, Abstract Rude, Blueprint, Kenny Muhammad (The Human Orchestra), Illogic, Qwel, Hangar 18, 2Mex, Insight, Sol.illaquists of Sound, DJ Drez, The Go Team, Japanther, Cerebral Ballzy, This Will Destroy You, Alejandro Escavedo, Grupo Fantasma, Suzanna Choffel, Bird Peterson, Table Manners Crew, Henry + The Invisibles and many more…
SXSW, Vans Warped Tour, Fun Fun Fun Fest!, A3c, Canadian MusicFest, Rockomotives (France), Vendredi 30 (France), SA IndieFest, Mr. Fest (KTSW-TX State), and more…
TheDoomsdayDevice - TheDoomsdayDevice
CHIEF AND THEDOOMSDAYDEVICE (SOLO)
-It/ll Be Better Tomorrow
-The Weather Underground
-...less is NOW more
THE WORD ASSOCIATION
-Two Producers, One Deejay and Five Emcees Later...
-The Word Association
BINARY AUDIO MISFITS
Going His Own Way
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Dig into the local music scene far enough and Greg Williams’ name will appear every time. A mainsta...Dig into the local music scene far enough and Greg Williams’ name will appear every time. A mainstay for more than a decade, the MC, poet and producer has injected his own creativity into numerous local music projects — often times many at one time… “It/ll Be Better Tomorrow” pull(s) from all kinds of genres, styles and time signatures to create Williams’ own voice.
SXSW Records : Binary Audio Misfits
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With uncompromising backpack raps over crushing rock tracks, the LP plays like a lost companion disc...With uncompromising backpack raps over crushing rock tracks, the LP plays like a lost companion disc to the seminal Judgement Night soundtrack. The project is remarkably cohesive and exceeds the measure of any collaboration; the sum total is better than the individual parts.
Binary Audio Misfits Interview : SXSW 2010
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Plenty of bands have long-distance working relationships — the digital age has allowed musicians to ...Plenty of bands have long-distance working relationships — the digital age has allowed musicians to swap ideas without being on the same continent, let alone in the same city. Binary Audio Misfits, however, can add language and culture alongside the tyranny of distance. Half of the group are French — members of the band Expérience — and the other half hail from Texas (they’re members of the Word Association). Formed after discovering each other on MySpace in 2007, the band have managed to overcome the challenges of working separated by the Atlantic and released their debut album in 2009. This will be their second SXSW appearance.
Suzanna Choffel Testimonial
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[It/ll Be Better Tomorrow] is complete with Cat Power samples, sweet beats, and lovely baritone phra...[It/ll Be Better Tomorrow] is complete with Cat Power samples, sweet beats, and lovely baritone phrasing…get it!
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I liked the music [It/ll Be Better Tomorrow]… it was like listening to jazz. Powerful message and y...I liked the music [It/ll Be Better Tomorrow]… it was like listening to jazz. Powerful message and your own style entirely.