Truth Universal

Artist Information

Biography

Born in the village of Diego Martin, Trinidad, Truth Universal became a New Orleans resident at age 4 – the same time the Hip Hop Genesis was taking place. In the Crescent City, he grew up on Hip Hop, brass bands, calypso, bass music, reggae, soul, jazz, and gospel. “Some of my first memories include going to the Gentilly Woods Mall and my Mama buying me my first tape, which was the Fat Boys’ first album,”he says. “I also remember the Merly Merl’s (this guy named Merlin from a neighborhood close by mine) mixtapes, going by my friend Ralph’s house across the street and listening to his 12 inches, and digging in the dumpster at Read Supermarket for boxes to break on. Back then I wanted to DJ more than anything else. My family never could afford to buy me any 1200s.” Through the years, he carefully studied the unspoken rules and examples set forth by the early practitioners of the art of Hip Hop. “I began dabbling in rhyming. In 1991, per the suggestion of a friend, I started writing and really started taking it seriously.” Truth says of his decision to take the music seriously. His ideals of Hip Hop preservation, and nonconformity, coupled with his social dialogue makes him a significant factor in today’s Hip Hop arena. “The reason my music sounds like it does is a conscious effort to keep it in the vein of what made me gravitate to Hip Hop,” he explains. “I would just call it traditional. I’m very mindful of the structure, feel, the DJ presence and a degree of provocative content.”

Beginning in 2000, TU dropped a string of 12” singles, EPs , and mixtapes which led to the release of his debut full length—“Self-Determination(Truth Universal Music/Dragon’s Breath Records)”—in April 2008. The album peaked at #9 on the CMJ Hip Hop Album Chart. Now in 2011, Truth has released "Resistance Vol. 2: Polygraph," the follow-up to 2010's "Guerrilla Business." The project recently charted on CMJ's top 40 Hip Hop Chart.

In support of his releases, Truth has toured the U.S. and Canada, playing such festivals as the New Orleans Jazz & Heritage Festival, South by Southwest (SXSW), North by Northeast (NXNE), Power to the Peaceful, Voodoofest, and more. He’s shared the stage with such exceptional acts as Luciano, Mos Def, Alanis Morissette, Michael Franti, Zion I, Talib Kweli, Little Brother, Sly & Robbie, and Digable Planets to name a few.

Links:

http://truthuniversal.com/guerrilla
http://twitter.com/truthuniversal
http://facebook.com/pages/Truth-Universal/34013373645
http://myspace.com/truthuniversal

Instrumentation

DJ Def D - Turntables
DJ E.F. Cuttin - truntables
Truth Universal - Lead Vocals
One Eye Willie - background vocals.

Discography

"Resistance Vol. 2: Polygraph"
Truth Universal Music
March 2011

Guerilla Business EP
Truth Universal Music
July 2010

Self-Determination LP
Truth Universal Music/Dragon's Breath Records
April 2008

The Move The Crowd Mixtape
Truth Universal Music
Fall 2006

Mind Frame featuring Zion I
12" Vinyl
Truth Universal Music/Dragon's Breath Records
Fall 2005

Heat!!! 12" Vinyl
Truth Universal Music/Domination Recordings/egruks Music
June 2004

New Orleans' Finest Remix/Statistically Speaking/Kamau 12" Vinyl
Truth Universal Music/Advanced Ideas Music
Jan 2003

Four Track Mind/New Orleans' Finest 12" Vinyl
Truth Universal Music/Advanced Ideas Music
May 2001

Plantation Graffiti: The Naked Truth Dressed To Kill EP
Truth Universal Music/Advanced Ideas Music
April 2001

Dashiki Dialogue/Put It On Your Mind/Natural Disaster 12" Vinyl
Truth Universal Music
September 2000

Official Website

http://truthuniversal.com

Links

• Twitter
• Facebook
• MySpace

Audio

• The More Things Change
  Listen   Download
• Resistance Recital
  Listen   Download
• WORK!
  Listen   Download
• Mind Frame feat. MC Zion of Zion I
  Listen   Download
• Black Culture feat. Cee Know the Doodlebug and Wise Intelligent
  Listen   Download
• Inspiration
  Listen   Download
• HEAT!!!
  Listen   Download

Video

Truth Universal Performance Reel

Photo Gallery

Press

• The Source "Self-Determination" Review(4) [+ Show ]
  

  Truth Universal Born in the Republic of Trinidad and Tobago and raised in New Orleans, Truth Univ...Truth Universal
  
  Born in the Republic of Trinidad and Tobago and raised in New Orleans, Truth Universal has a breadth of experience to draw from. On his impressive debut album, Self Determination, the rapper explores social topics and pairs with an impressive roster of legendary rappers to help drive home his message. "Black Culture" features Digable Planets' Cee Know the Doodlebug and Poor Righteous Teachers' Wise Intelligent. The song is a throwback to the type of thought-provoking music that used to be among the culture's most visible. In the same social commentary style Truth Universal hits hard with the equally arresting "Angola 3," a riveting look at a little-known yet mind-blowing Louisiana criminal case. Although some of the production is strong (especially the work of Panik). some of it could be better, as the sometimes bland loops sap some
  of the power of the lyrics. Nonetheless, Self Determination is a noteworthy entree from an artist with an important musical message.
  

• "Self-Determination" Review(2) [+ Show ]
  

  Truth Universal Self Determination (Dragon's Breath Records : 80) 80B- Posted on 05/06/2008 T...Truth Universal
  Self Determination
  (Dragon's Breath Records : 80)
  80B-
  Posted on 05/06/2008
  
  To the east my brother to the east, c’mon… Truth Universal actually represents New Orleans via the West Indies but that doesn’t make him any less afro-centric than Brother J. Knowledge sprays and angst permeates Self-Determination but not in an alienating or overtly negative sort of way. And by way of his incredibly rich musical heritage, this Trini-gladiator anti-hesitator keeps a kung-fu grip on well-rounded intelligent music that actually sounds good. Balance is palatable, kid. TU gets his throughout with verbal jabs like; “Kill conformity rumors, keep your faction quiet / still more against the grain than the Atkins Diet.” Aside from that it’s some fuck-a-Bush, Black Steel type prison break shit. Wise Intelligent and C-Knowledge (b/k/a Doodlebug from Digable Planets) come through on “Black Culture,” a Panik from The Molemen banger. Stic Man cameos on “What It’s Bout,” a bouncy time bomb of a track that stays funky and fun despite its militancy. And at this point, Truth’s alignment with Pars’ Guerilla Funk family makes perfect sense. Check for his next release, Decolinization, slated to drop in October on Guerilla Funk Records.
  
  Overall this is a pretty thick album. Verbally verbose, musically warm, but hard enough beatwise to hang with TU’s tongue. It doesn’t make me feel like a bad person nor does it make me want to punch somebody in the face. It’s conscious and out-spoken without being pretentious and preachy. It’s a big world. But truth is universal.
  
  - Jeff Artist

• "Self-Determination" Review(1) [+ Show ]
  

  A commitment to hip-hop: you generally don't hear that coming from a lot of people these days, or wh...A commitment to hip-hop: you generally don't hear that coming from a lot of people these days, or when you do, the commitment is dedicated to having 12 commercial endorsements and creating a DVD to submit to film directors for future roles that everyone will bash once the film is released. If you want to make the next Cool As Ice, be my guest. It is nice when I do come across an artist whose commitment to the music is felt immediately, and I can say that about Truth Universal. He has been doing his thing from New Orleans for almost ten years, and has developed a reputation for telling it like it is over hot tracks created by some of the best underground producers out there. The fact that he hasn't been recognized alongside Mos Def and Common is a crime, but he continues to do the hustle and grind with the release of Self-Determination (Dragon's Breath).
  
  Truth Universal writes lyrics that are meant to be listened to and read, it is obvious he puts a lot into his words and if you don't pay attention you might miss the kind of wisdom that is intended for you. In "Heat!!!" he lights a verbal fuse and you get to watch the mission become possible in the name of "grown folks hip-hop". The track has him saying that he has paid his dues and will not be involved in a battle unless you dare confront the man about how black culture (being) sabotaged or how some are taking niggas out the picture, like Passion of the Christ. The metaphors are sharp and throughout the album one will find themsleves with a smirk on stand-by, for he's clever with his lines and rhymes and he always pulls out a surprise out of nowhere. He's not out there to simply snap at anyone, for he touches on the importance of family, political and social struggles, and isn't afraid to state that the powers that be put people in their domestic prisons without ever stepping into a jail cell. "Angola 3" talks about some of the injustice happening in the Louisiana state prison system, something that can be found in any part of this country. He does it with such a groove that you can't help but nod your head or move from side to side, and yet you're also moved by how great the songwriting is, ranking up there with some of hip-hop's best. The negativity on this album is what Truth Universal is fighting against, and while he realizes that drastic changes can't be done without an effort, Self Determination proves that with an effort you can rise to your personal best, and make the world look into themselves and unite for the common cause. That common cause will still exist, as long as rappers like Truth Universal are living.
  
  Top picks: "Angola 3", "Heat!!!", "Black Culture", "Feminine Melanin", "Freedom Or Death".
  
  (Self Determination is available directly from TruthUniversal.com. You can also listen to MP3 snippets from the album on the order page.)
  

• "Self-Determination" Review(3) [+ Show ]
  

  Truth Universal “Self Determination” Dragon Breath Records myspace.com/truthuniversal AUGUSTA,...Truth Universal
  “Self Determination”
  Dragon Breath Records
  myspace.com/truthuniversal
  
  AUGUSTA, GA. - Trinidad-born, New Orleans, La., raised rapper Truth Universal adds another notch in the belt of social and political awareness. In the same vein as Public Enemy, the conscious triplet consisting of Common, Mos Def, and Talib Kweli, and Dead Prez, Truth actually speaks the truth with mind-clenching lyricism and bumping beats.
  
  One thing is for certain on “Self Determination.” Once you’re enticed and lead into a neck snapping fit due to the beats, Truth springs a plethora of information on you. You’re cornered with topics like the current injustice in progress concerning the Angola 3, consisting of three men jailed in solitary confinement for nearly 36 years for exposing abuse in the system and allegedly murdering a correction officer in the early 1970s (“Angola 3”). Against a laidback beat featuring a Roy Ayers’ sample, Truth explains the difficulty of being a conscious rapper in the industry and asks, “Everybody loves the cars, clothes, murder, sex/if that aint my focus, is my s*** still fresh? (“Gotta Luv It”).”
  
  He vows to his newborn a lifetime of teachings and protection from harmful vaccines on “Beautiful Child (Interlude),” and in the wake of the recent acquittal of New York police officers in the killing of Sean Bell, “Serve & Protect” seems to fit the album perfectly.
  
  If you’re looking to be entertained by way of lyrics about the ridiculous norm hip-hop has to offer, such as extravagant possessions, and illegal activities as a means to survive, then you’re out of luck with this album. If you’re tired of riding the wave with Flo-Rida and Shawty Lo, “Self Determination” may be a welcomed alternative. It seeks to uplift and educate on topics that most of us choose not to acknowledge, or are completely unaware of.
  
  -Frazia Lee

• In the Wake of Katrina, Comp Reveals Another Side of N.O. [+ Show ]
  

  In the Wake of Katrina, Comp Reveals Another Side of N.O. Posted In: Reviews The tragic conseque...In the Wake of Katrina, Comp Reveals Another Side of N.O.
  Posted In: Reviews
  
  The tragic consequences of hurricane Katrina’s rampage through New Orleans exposed the entire world to the fact that the Big Easy is actually a troubled city haunted by racism, corruption and dire poverty. A year later, we’re learning that troubled citizens weren’t the only thing covered up by the city’s erstwhile rep as a party town—it turns out that Crescent City hip-hop is much more than its flagship labels, No Limit and Cash Money.
  
  The Restless Natives, a compilation released this summer, features over a dozen underground New Orleans artists, most of whom have a sound that’s more NYC than NOLA. The album, available from N.O. indie Dragon’s Breath Records, was in the works prior to Katrina, but the project coalesced in the storm’s aftermath. “I’m very close friends with almost everyone on the CD, so it was a way to help them,” says Dragon’s Breath CEO Jennifer Corbridge, the former hip-hop director at college-radio station WTUL in New Orleans. “When hurricane Katrina happened, a lot of them were displaced. At that point I decided to change it up, and dedicating it to the victims of the hurricane was just a small way I could contribute.” The proceeds from the compilation’s sale will go to the artists, all of whom suffered losses in the storm.
  
  Corbridge says that five songs came post-Katrina, two of which address the storm directly—“Alday” by Dick Darby and “Mayhem in Metropolis” by J Infinite—but now the heartbreak is never far from the artists’ minds. “I wanted to write about Katrina right after it happened, but I couldn’t. I guess because I was too preoccupied with what had happened,” says Truth Universal, a longtime New Orleans MC who is featured on two of The Restless Natives’ tracks and is signed to Paris’ Guerrilla Funk Records. The collection also serves as a chance to showcase another side of N.O. rap. “Some people think everyone from the South has the same sound,” says Dragon’s Breath producer DJ Maxmillion, who serves as the comp’s host on the first track, “Introducing.” “But it’s not true. I don’t worry too much about the [differences]. To me, there are only two kinds of music, good and bad.”
  
  
  
  http://xxlmag.com/online/?p=4130

• The Restless Natives: Dedicated To The Victims Of Hurricane Katrina [+ Show ]
  

  Artist: The Restless Natives Title: The Restless Natives: Dedicated To The Victims Of Hurricane Kat...Artist: The Restless Natives
  Title: The Restless Natives: Dedicated To The Victims Of Hurricane Katrina
  Rating:
  Reviewed by: Eb Haynes
  
  Hip-Hop heads grab your backpacks and lace up your Timberlands. The Restless Natives (Dragonsbreath) dedication album to Hurricane Katrina victims has alleviated the bounce. This eclectic group of underground, universally unknown indie artists chose to season their music with layered, mellow percussion based grooves. It's obvious from beginning to an all instrumental end, The Restless Natives are committed to ole’ school sensibilities.
  
  The album is a culmination of 20 varying lyricist affected by the devastation of Hurricane Katrina. However the work is not solely limited to the telling of survival stories. DJ Raj Smoove and Dizzy on "Promise" speak to a father's sincere love for his child. "Never Get Enough" and the hypnotic "Dream" are ballads. Regardless of boasting, mostly about being broke, these indie fawlies (guys) are representing for their fallen city. The first track "Introducing" featuring Nesby Phipps, Truth Universal and Jules produced by DJ Maxmillion, invites listeners to partake in a prized tradition coveted by New Orleans natives-jazz. The song offers a sampling of a jazz set then it morphs into a Roots(esque) tune, laced with lyrical dimension. A welcome attribute lost to more popular songs stemming from the South.
  
  "They say New Orleanians like to drink/That's a lie.” Emcee Don Libido the 9th Ward Avenger, spits this ironic verse on "If Memory Serves", a track reminiscent to the Jungle Brothers movement. Don Libido truly stands out on the 14-track jaunt. His verses yield uncompromising truth blended with a drunken burlesque sense of humor. Another noteworthy track is "Alday" produced by a recurring Dick Darby featuring Bi®d of Raw Poetix and MC Roach. This somber Digable Planets style track, speaks to street life and to the almost nonexistent rebuilding of New Orleans.
  
  The album has a few production pitfalls and the rhyming on "Rain or Shine" is substandard. Overall, The Restless Natives deliver a refreshing reprieve from monotonous big-booty, bling bling, at the club, commercial pop-rap. Like the ubiquitous New Orleans gumbo, this compilation album cooks up a bevy of ingredients while maintaining, according to Truth Universal on "Heat", a "grown folks Hip-Hop" flavor.
  
  
  http://www.allhiphop.com/reviews/?ID=942

• Decolonization Mixtape Review [+ Show ]
  

  Truth Universal Decolonization Mixtape Review Written by Anna Farinas Keeping close to the ro...Truth Universal
  Decolonization Mixtape Review
  Written by Anna Farinas
  
  Keeping close to the roots of hip hop, Truth Universal offers a welcome change from the stereotypical New Orleans sound. You will not find hand claps in his music, no gunshot samples, and no references to wobbling or shaking anything. This is not egotistic gang banging, sugarcoated with bounce beats. Instead, his work is reminiscent of the basement parties when hip hop was new, and experimental. Truth avoids the trendiness of the conscious, political emcees, and manages to portray New Orleans not as a party city, but one of corruption, a city in desperate need of social change.
  
  Many tracks feature the ever-popular phone call, yet do not seem gratuitous in their usage. One caller hails from Barbados, while a sultry voice announces the album as the “Decolonización” mixtape. These, along with Truth’s Trinidadian background, act as testament to the universality of his message. The beats that back Truth’s voice are kept simple, to showcase his lyrical dexterity. In Put It On Your Mind, he sets himself apart from the rest, saying that 85% of all emcees are not saying anything constructive or provocative, and to look elsewhere for foolishness. But don’t think that conscious emcees are humorless militants. Truth Universal is witty, too, claiming that “cats bite these rhymes like Holifield’s ears.”
  
  His beats are jazzy, reflecting the history of New Orleans, rich with acoustic bass. He tells a story in Statistically Speaking about the oppression of minorities in his own back yard, and speaks out against the mistreatment in Kemau. He appeals to urban warriors to civilly disobey the “crooked cats with rotten deals.” Dashiki Dialogue is the highlight of the mixtape, featuring a call-in from Lyrikill of Euphonetiks fame. Heavy with turntablism, this track calls attention to the rampant materialism of hip hop culture. The next track literally hits home, as Truth makes commentary on the phenomenon of gentrification, a process in full swing in certain areas of New Orleans.
  
  The freestyles on the album match the mood he has set through previous songs. Their inclusion again adds to his attempt to preserve the dynamism of true hip hop. Truth gets a little more politically outspoken in the next couple of songs, including a mimic of George W. Bush declaring Truth Universal as far more dangerous than any weapon of mass destruction. He reminds his audience, however, that you can still dance to political hip hop. In CMS, he speaks about self-determination, refusing to “do it wrong” simply to make money.
  
  Truth hits it right on, in the last track, calling what he makes “grown folks’ hip hop.” His music is not for the ignorant, socially unaware youngsters that do not want to make a difference. One of the biggest questions in hip hop is “What do you represent?” Truth Universal represents a higher echelon of knowledge. In Mind Frame he includes a vocal sample: “We pride ourselves on the high moral standards of our program” which reflects the vision he conveys through his music.
  

• New Orleans' Finest 12" Review [+ Show ]
  

  Issue #21 p. 35 (New Orleans’ Finest Remix feat. Divine True Earth Maxi Single) “Quality, politi...
  Issue #21 p. 35
  (New Orleans’ Finest Remix feat. Divine True Earth Maxi Single)
  “Quality, politically conscious hip hop music from Louisiana. No dirty in this southern-based hip hop crew’s four track single which features four songs that will break any present stereotypes that you may have about southern hip hop. From the title track to “Statistically Speaking,” a frank song about the plight of the Black males from the streets to the penitentiary system, Truth Universal brings a good release worth checking out.”
  -Raze
  

• Plantation Graffiti EP Review(2) [+ Show ]
  

  Insomniac: Issue #18 p. 50 (Plantation Graffiti EP) “This album has a nice militant twist over me...Insomniac:
  Issue #18 p. 50
  (Plantation Graffiti EP)
  “This album has a nice militant twist over medium cypher beats. They work the Tech 12’s well on the hooks, which gives Truth Universal a real hip hop feel. These New Orleans brothers are taking out their frustration on most of the tracks on the nine-track album.” –Show Doctor
  

Setlist

Our sets are anywhere from 25-60 mins...

The GRASSROOTS! Campaign
The More Things Change
Work
Gotta Luv It
Something Awful
Introducing
Buffalo Soldier
Four Track Mind
Dashiki Dialouge
Statistically Speaking
Mind Frame
Inspiration
HEAT!!!

Basic Requirements

PDF Rider

Truth Universal Booking Rates + Rider + Stage Plot

Calendar