Baby Diaz

“If’n” the band blends and uses its influences in a subtle yet complex harmony of voices and strings. Like a fine wine there are touches of flavor from REM to Roy Orbison and undertones of the Smithereens . Understated, original and distinct, the music itself never tries to prove anything to the listener, simply underscoring excellent song writing and the quality craftsmanship of the South Jersey 4some. Songs like “Reruns” are hauntingly catchy with lyrics like “I live my life with a loaded pistol what else do you want to know?” and references to John Aston the 1970”s soap opera actor who appears to have had a great influence on the songwriters. The bands name, from a song by Dorothy Collins, a 1950,s recording artist, further reflects the pop culture influences. “If’n” is a fairly new band and I expect its music to get better with age.


- CONSUMMATE ARTIST Santa Cruz CA

“If’n has very complex pop songs with great harmonies"
- Son of Zine

With a seemingly innate ability for channeling the glory days of alternative rock,
if 'n, hailing from South Jersey, has managed to shift the trajectory of the glossy and one-dimensional backdrop of today's music.

Dripping with a certain drawl, if 'n furtively blends a bit of blues into both lyrics and instrumentation. "Confused Muse" is laggard and sonorous, incorporating just the right amount of letdown into the story, while "Rerun," inheriting a more implicit bleakness, name-checks actor John Astin - a bizarre yet befitting acknowledgment.

In clearing away the cobwebs of complication, the music of if 'n remains simple and utterly accessible - two attributes very much alive in the bouncy, guitar driven "Shake."

Undoubtedly, in straying from the precise and the pretentious, if ‘n has given fans a reason to embrace a homegrown, no-frills approach to making quality music.
- Eclectriciti