Dictionary definitions prove useful when listening to HITS.
In its many iterations, the word ‘hit’ denotes the following: To collide with; to affect; to perform successfully; to win. Fortunately for listeners, it happens the band is just as good at making music as they are at naming it. Listeners are first struck, then dazzled, then ultimately won over.
Dictionary definitions prove useful -- prophetic, even -- when listening to Hits, the New York-based synth rockers whose upcoming debut album, After Dark, is a collection of incisive scenes of the 21st century condition, set to infectious pop arrangements. Few bands ever land on a name that so aptly describes both their sound, and the effect it has on its audience. In its many iterations, the word hit denotes the following: To collide with; to affect; to perform successfully; to win. Synth lines shimmer under guitars burnished by sixty years of musical history, laced with lead singer Louis Epsteins croon on subjects broad (heartbreak) and specific (television series). Fortunately for listeners, it happens the band is just as good at making music as they are at naming it. Listeners are first struck, then dazzled, then ultimately won over.
Theyve shared the stage with artists such as Tom Tom Club, Capital Cities, MNDR, Cloud Nothings, Dale Earnhardt Jr. Jr, and Avril Lavigne.
"They've got enough power pop and swagger to work the MTV crowd, but still possess the magic it-factor to make any hardened hipster dance." - Virgin Mobile Live
"Sure, these upbeat tracks are guaranteed to get stuck in your head, but even though the songs might have a sugary, guilty-pleasure vibe, with music this good, you definitely don't have anything to feel guilty about." - Nylon Magazine
"A perfect recipe for radio airtime and commercial viability... their music hammers with catchiness and amplifies through snappy choruses and cheerful melodies. It's good pop" - Death + Taxes
"...Their synth-heavy, charmingly catch anthems are a religious experience, seen live." - Pop Montreal
Debut EP June 26 2012