The New Up

The New Up

101 Quintara Street, San Francisco, California, USA
BandAlternativeRock

The New Up's music is an "artful sonic balance thats miles beyond the typical indie-rock band... smooth, elegant vocals... and expert pop arrangements." -Performer Magazine

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Biography

The New Ups music has been described in many ways, but NBC said it best when they called it "A clear standout... [this] San Francisco five-piece specializes in dark, dreamy rock with gorgeous female vocals", or perhaps Flagpole hit it on the head when they coined the bands music as, "striking, exotic and brashly coherent indie pop that feel[s] like the sonic equivalent of a thrill ride". However you describe it, The New Ups music promises to integrate catchy and interesting vocal melodies, ethereal vocal harmonies, powerful lyrical themes and beats that make you wanna move.

In their San Francisco artist pad known as the Pleasure Pad, they have spent the last twelve months intensively writing and crafting their upcoming release. With a heavier helping of electronics being served up on this newest effort, The New Up is incorporating the sleek electropop feel into their music that has so long mesmerized them in the works of some of their influences. This new direction continues a long tradition of artistry in their song craft that inspired Performer Magazine to refer to their music as creating an artful sonic balance thats miles beyond the typical indie-rock release... smooth, elegant vocals... and expert pop arrangements." and prompting Behind the Hype to call them, "Metric with a touch of The Rolling Stones, with a front woman with an addictive, classy, lingering voice."

By creating these new tracks in their home studio by building around the electronic parts of the songs, theyve evaded any confines of the bands prior standard formula of guitar, bass, drums, flute and electronics; bringing their sound smack dab into the center of contemporary electro rock. Featuring ES Pitcher on vocals and guitar, Noah Reid on guitar and vocals, Hawk West on flute and automation, Erik Lekas on bass and Aaron Xavier on drums, the band has gained a reputation for their energetic and performance-based live shows. However, with the exception of a couple of national and international festival appearances in 2011, The New Up has largely been locked in the sonic laboratory, away from the lights, costumes and crowds of the stage. Having previously spent much of their time on the road, with three National tours and countless regional tours under their belt, this is the greatest amount of time the band has spent strictly in the studio.

The New Up released their fourth studio effort, Gold, the final in a series of three EPs, at the end of 2010. Broken Machine, the first critically-lauded EP in the series, charted on the CMJ Top 200. The second EP in the series, Better Off, garnered extensive national airplay and earned positive reviews from numerous critics. The Athens Banner-Herald observed that Better Off "bears a song craft light years ahead of many contemporaries," while Blogcritics said the EP "exemplifies how The New Up has not only grown as a band over the years, but why they can't be boxed into any particular genre" and "proves The New Up is getting better at what they do all the time". The band has been featured on MTV2 countless times and was crowned #1 Bay Area Break Out Band by fans on MTV2 and Ourstage.

Lyrics

DEAR LIFE

Written By: ES Pitcher

HEY THERE
THE HIJACK IS OFF
‘CAUSE I HAVE A DATE WITH MYSELF
THE MASTER PLAN IS FALLING APART
‘CAUSE THE GROUND IS BREAKING IN HALF
THE THING YOU CLENCH FOR DEAR LIFE
IS THE VERY THING THAT’S KILLING YOU
THE THINGS YOU CLENCH FOR DEAR LIFE
ARE THE VERY THINGS THAT ARE SLOWLY KILLING YOU
HE SAID THINGS WERE NEVER GONNA BE THE SAME
IRONICALLY NOTHING CHANGED
THOSE HEAVY THINGS YOU CHOOSE TO LIFT
ARE WEIGHING YOU DOWN FROM FEELING BLISS
THE THING YOU CLENCH FOR DEAR LIFE
IS THE VERY THING THAT’S KILLING YOU
THE THINGS YOU CLENCH FOR DEAR LIFE
ARE THE VERY THINGS THAT ARE SLOWLY KILLING YOU

BETTER OFF

Written By: ES Pitcher and Noah Reid

I TRY AND YOU’RE
NEVER SATISFIED
WHAT DO I HAVE TO GIVE?
WORK AWAY
MINUTES OF
OUR DAY
JUST SO WE CAN LIVE

BUT YOU’RE ALWAYS
BETTER
OFF THAN SOMEONE ELSE
SEVERED CHORDS
WHICH ONCE TIED
THE TRUTH
WHAT DO WE HAVE TO GIVE?

CAUGHT UP IN
THE MADNESS
OF THIS
JUST SO WE CAN LIVE
BUT YOU’RE ALWAYS
BETTER
OFF THAN SOMEONE ELSE

GIVE IT ME FOR FREE
NEVER WAS SUCH A CHEAP SHOT ANYWAY
GIVE IT ME FOR FREE
GIVE IT TO ME HEY

BITCH

Written By: ES Pitcher and Noah Reid

YOU SAY
YOU WANT EVERYTHING
I SAY
NO WAY
NO WAY
YOU BLAME
YOU BITCH AND COMPLAIN
I SAY
NO WAY
NO WAY
THEN LOTS OF AHHHH’S

F*** YOU ROGER (UNTIL FURTHER NOTICE)

Written By: ES Pitcher


I FAINT WITHIN
A PASSING MOMENT
MY EYES SHUT GENTLY
FEELING YOUR ENERGY
WAVES LIKE RUSHING WATERS
PENETRATING THROUGH MY PORES
SOOTHING TENSE MUSCLES
WITH WARMTH
AS THOUGH I’VE BEEN WRAPPED
IN A SAFETY BLANKET
COVERING ME
REMINDING MY MIND TO EASE

WAIT

Written By: ES Pitcher

WHERE DID YOUR LOVE GO THE DAY YOU NEVER WOKE UP
DID IT CRADLE YOU AS YOU FELL ASLEEP PERMANENTLY?
WAIT, WAIT IT’S STILL TRYING TO CATCH UP
CARRY IT
YOU’LL NEED IT FOR THE NEXT RIDE
SAW YOUR FACE LOOMING AMIDST THE WILLOWS
IT’S BEEN SO LONG IT FEELS LIKE YESTERDAY
WAIT, WAIT I NEVER GOT TO TELL YOU
I’LL ALWAYS SEE YOU
DANCING IN THE SHADOWS OF LIGHT
LISTEN TO THE MOON BEAMS
KICK OUT THE REAL THING, BABY
AYE
IF YOU WANT TO LIVE FAST
YOU GOTTA SLOW DOWN AND MAKE IT LAST
AYE
THE LIVING IS RIGHT HERE TUCKED INSIDE OF THIS
AYE
AND MY HEART BEAT MOVES FOR THAT

Discography

Discography
"Gold" - CD released 10/26/10 (11/11/10 in the EU)
"Better Off" - EP released 8/18/09
"Broken Machine" - EP released 8/26/08
"Palace of Industrial Hope" - CD released in 2007

All albums available in stores all over the United States and European Union.

Streaming Tracks on iTunes, Rhapsody, eMusic, Pandora, Jango, Rdio, Spotify and hundreds of other digital sites through IRIS Distribution.

Radio airplay: "Broken Machine" debuted and spent several weeks in the CMJ Top 200. Tracks from The New Up's four studio releases have been played on KFOG San Francisco, KUT Austin, Sophie Radio San Diego, WXAV Chicago, KSLU St. Louis, WMSE Milwaukee, CIUT Toronto, CKUT Montreal, KALX and KPFA Berkeley, KPFK Los Angeles, KDUP and KBOO Portland, KVMR Nevada City, WPPJ Pittsburgh, KFAI Minneapolis, WORT Madison, WRUV Burlington, KHUM and KUSP in Humboldt County, KZSC Santa Cruz, WBOI Fort Wayne, KOPN Columbia, MO and much, much more.

Set List

Typical set list [all originals]:

Broken Machine
Top of the Stairs
Ginger Tea
Just Because
Libations
Arkansas
Learning to Crawl
Chewbacca's Garden
Benny Hinn
Dear Life
Daydream
Better Off
Tropical Soda
Emphasis
FYRUFN
Gold
Bitch
Situation Overload
See Yourself
Wait

With an extensive repertoire the band can play a 30 minute set or two 1.5 hour sets. On average they play 1 hour sets. The band can play up to 3 hours.