In November of 2001, Origivation Magazine made its debut at record stores and music venues all over the greater Philadelphia area. For five years, Origivations founder, Anthony Caroto, devoted himself to producing a highly circulated, highly discussed monthly music magazine; the last bastion of independent, original music in a city overrun by cover bands.
Learning as he went, Caroto published 50 issues between 2001 and 2006, never missing a deadline and featuring a different local artist on every cover. In the Fall of 2006, Caroto decided he had taken the magazine as far as he could, and made the decision to move to Arizona and start a new magazine, carrying his mission of original music preservation to the Phoenix scene.
Philadelphia entrepreneur Brian Cronin took over as publisher of Origivation Magazine and promoted Carotos number one field journalist, Kevin Laibson, to take over as the editor. Cronin immediately upped the magazines distribution by 25% and expanded coverage to the entire Northeastern Corridor, not to mention switching the cover and major feature pages to color, while Laibson worked with him to remain dedicated to the original goal of preserving and promoting indie and original music.
Under its new management, Origivation Magazine continues to provide a comprehensive and approachable guide to the best of all sides of the Philadelphia original music scene to an ever-growing audience. The magazine is published monthly.
Apply by Jul 29, 2009
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