3D Disco
Newcastle, N Ireland, United Kingdom
Music
The best kept secret in music
Press
The urge to shine a spotlight on a niche craft is also true of 3D Disco, which will be at Glastonbury for the second year running, and debuts at the Big Chill this summer. 3D Disco does what it says on the tin; it's a disco or rave – depending on your era – where you don 3D glasses and get down to anything from wonky house to rave classics, as visuals fly towards you.
Around five years ago there were three of us VJ-ing and we were moaning about how visuals always took a back seat to the music and was wallpaper in a club. 3D Disco came from those conversations and putting visuals at the forefront of the show and making the night more of a spectacle," explains the DJ and promoter Nik Barrera.
The VJ teams joined forces and formed the Novak Collective, a group of digital artists who hunkered down to create 3D content. Gradually 3D Disco took shape through trialing material in their hometown of Newcastle's Wax On night, and progressed to performing in Trafalgar Square with Calvin Harris.
The breakthrough for both Kreatures and 3D Disco came when the Smirnoff Creative Grants awards, which gives £5,000-bursaries to people with ideas for club nights with the "wow factor", provided the funds to make the pub talk a reality. "After we won the grant we were able to develop a 360-degree show and take 3D Disco in a bespoke direction, namely a dedicated environment in the round," explains Barrera.
Domestic and international bookings have since come thick and fast, and the flexibility of 3D Disco means they can operate in myriad situations: from in the round, to AV shows in clubs or bespoke footage made to order. The rise of 3D in popular culture, with films such as Avatar and Streetdance, has helped the cause. "We were developing what we did before these films were out but it's primed audiences and made it easier to pitch," offers Barrera.
The music policy of 3D Disco reflects this adaptability and is upbeat, and playful, like the experience. "Our music is really varied, we like to surprise and keep it fast-paced so we'll do house classics, UK funky, Baltimore club, kitsch bits and pieces which we've re-edited and snippets from Flash Gordon and Ghostbusters" says Barrera. - The Independent
Discography
ONE OF THE MOST EXCITING & INNOVATIVE APPROACHES TO MUSIC VISUALS WE’VE SEEN’
– GLASTONBURY FESTIVAL
NOVAK 3D DISCO™ have also added another dimension to festivals appearing at Sziget Hungary, Oxegen Ireland,
Big Chill UK, Art Rock France, Playground Jakarta, Freeform Poland, Festi’neuch Switzerland, Park Live Bulgaria and
after their amazing festival debut at Glastonbury Festival in 2009 http://vimeo.com/5523488, were asked back for a
further 3 fantastic nights at this year’s 40th Anniversary celebration reprising their collaboration with Silent Disco. At
Glastonbury they also premiered the latest version of the world's first immersive 3D clubbing environment; “3D
DISCO™ 360”. The techniques employed to combine panoramic and 3D visual technologies utilized in 3D DISCO™
360 are both groundbreaking and unique and NOVAK have pushed the boundaries even further with a new dome
holding 1000 persons. NOVAK managed to make objects appear to materialise out of thin air and float around the
room in ghostly fashion, with some amazing visual trickery without the need for mind bending chemicals -just a pair of
amusing retro red and blue specs! 3D DISCO™ 360 is about as close to partying on "Pandora" as you can get on
Planet Earth…. www.3ddisco.tv/360.html
‘THE MOST HIGH TECH DANCE EXPERIENCE EVER’ – THE INDEPENDENT
Photos
Bio
‘TAKING THE 3D CONCEPT THEY PIONEERED TO A WHOLE NEW LEVEL’ – MIXMAG
Since debuting the brand new show in April at the influential ‘Videocrash’ night alongside DJ Yoda, the 3DJ’s have
been solidly on the road. Having already criss-crossed the planet performing from London’s Ministry of Sound to
Brisbane’s Powerhouse, Australia and everywhere in between, NOVAK 3D DISCO™ performed in 2010 for the first
time in China, Dubai, Turkey, Greece, Portugal, Bulgaria and returned to Switzerland for a successful 12 date tour.
Other notable NOVAK 3D DISCO™ shows range from the sublime to the ridiculous including supporting legendary
electronic pioneers Kraftwerk in Romania, ‘Pop Idol’ entertainment mogul Simon Fuller’s 19 Xmas Party and
headlining the influential Gouden Kabouters Dutch Club awards show in Amsterdam’s legendary Paradiso club not to
forget of course their early debut shows with Calvin Harris in Trafalgar Square http://vimeo.com/1429041
Links
