Adam Zuniga, World Guitar
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Adam Zuniga, World Guitar

San Antonio, Texas, United States | Established. Jan 01, 2009 | SELF

San Antonio, Texas, United States | SELF
Established on Jan, 2009
Band World New Age

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"Adam Zuniga, Discoveries is a Latin Infused Discovery That We LOVE! Indie World Artist In Review"

I fell in love with the music of Adam Zuniga with almost comical spontaneity. It was the song Faraway Places but I guess it could have been any of these tracks from his second studio release, Discoveries.

Discoveries is a tour-de-force blend of rhythmic jazz, ambient acoustics, and electronic dance music, or IDM. His efforts culminate in what fits nicely on a promotional press package- world music. But it seems to be so much more than that. The tracks do sound boundary-breaking in their ability to pull from many different aesthetics from many different parts of the world; there is a certain inclusion of mainstream ideas that make it less like world music than most what consider.

The greatest example of this is the electronic elements. Most of the tracks on Discoveries seem to pulsate with this electro-pop heartbeat. It is as if Zuniga is following a metronome-based style or pulse, something that is largely foreign to traditional world music. So either Adam Zuniga is not a traditional world artist, or he is changing the very face of the genre upside down. Either way, it is a victory.

This electronically propelled dance groove seems to put him at odds with the jazz inspired free-thinking spaciness of the guitar. This is what makes everything so attractive. ‘Faraway Places’ propels forward with a clear-cut dance groove, and yet the guitar bobs and ebbs with the gigantic pulsing rhythm, making for an instrumental jazz song that is, well, brilliant.

It is a perfect concoction. ‘La Batalla’ has string Latin influences that propel the song, but the rhythmic backbone of the song is purely electronic. The duality really is something else.

‘Taking Time’ is your rather straightforward sullen somber track, which exists beautifully and paints a nice musical picture, but lacks that dynamics and overt fireworks of the heavier guitar jazz pieces.

There are many things which Adam Zuniga is not. He is not theatrical. His tracks are broad and dynamic as if they existed all over the world and yet resonate just through the speakers. Theatrics indulge fancy displays of showmanship, concept songs, lyrical interludes, etc… Adam Zuniga lets the music breathe on its own merit, and we all win for it.

Zuniga is a master of the instrument. He is a genre-swayer. You can hear that he is certainly trained classically (and after a brief run through his biography, I was comforted that indeed he was). So in all, Zuniga is a gratifying artist, who takes listeners on a journey that they never thought they would have gone on. Only the best artists (or most popular of course) can sway newcomers to a genre that is unfamiliar. But with the talented onslaught of Discoveries, a newcomer is more than willing to stay for more than just a trendy month. Zuniga has a recruited a fan for life; and I will keep my own pulse on his music like he keeps his own pulse on the rhythmic beauty of the beat. - The Noise Beneath the Apple


"Adam Zuniga, Discoveries is a Latin Infused Discovery That We LOVE! Indie World Artist In Review"

I fell in love with the music of Adam Zuniga with almost comical spontaneity. It was the song Faraway Places but I guess it could have been any of these tracks from his second studio release, Discoveries.

Discoveries is a tour-de-force blend of rhythmic jazz, ambient acoustics, and electronic dance music, or IDM. His efforts culminate in what fits nicely on a promotional press package- world music. But it seems to be so much more than that. The tracks do sound boundary-breaking in their ability to pull from many different aesthetics from many different parts of the world; there is a certain inclusion of mainstream ideas that make it less like world music than most what consider.

The greatest example of this is the electronic elements. Most of the tracks on Discoveries seem to pulsate with this electro-pop heartbeat. It is as if Zuniga is following a metronome-based style or pulse, something that is largely foreign to traditional world music. So either Adam Zuniga is not a traditional world artist, or he is changing the very face of the genre upside down. Either way, it is a victory.

This electronically propelled dance groove seems to put him at odds with the jazz inspired free-thinking spaciness of the guitar. This is what makes everything so attractive. ‘Faraway Places’ propels forward with a clear-cut dance groove, and yet the guitar bobs and ebbs with the gigantic pulsing rhythm, making for an instrumental jazz song that is, well, brilliant.

It is a perfect concoction. ‘La Batalla’ has string Latin influences that propel the song, but the rhythmic backbone of the song is purely electronic. The duality really is something else.

‘Taking Time’ is your rather straightforward sullen somber track, which exists beautifully and paints a nice musical picture, but lacks that dynamics and overt fireworks of the heavier guitar jazz pieces.

There are many things which Adam Zuniga is not. He is not theatrical. His tracks are broad and dynamic as if they existed all over the world and yet resonate just through the speakers. Theatrics indulge fancy displays of showmanship, concept songs, lyrical interludes, etc… Adam Zuniga lets the music breathe on its own merit, and we all win for it.

Zuniga is a master of the instrument. He is a genre-swayer. You can hear that he is certainly trained classically (and after a brief run through his biography, I was comforted that indeed he was). So in all, Zuniga is a gratifying artist, who takes listeners on a journey that they never thought they would have gone on. Only the best artists (or most popular of course) can sway newcomers to a genre that is unfamiliar. But with the talented onslaught of Discoveries, a newcomer is more than willing to stay for more than just a trendy month. Zuniga has a recruited a fan for life; and I will keep my own pulse on his music like he keeps his own pulse on the rhythmic beauty of the beat. - The Noise Beneath the Apple


Discography

Discoveries (2012)
Echoes & Light (2009)

Photos

Bio

I want to take the guitar and move it forward, says guitarist and composer Adam Zuniga. And thats just what he does on his aptly named second album, Discoveries, plus the some 100 plus gigs he plays yearly in San Antonio, the city where he resides and his music has become part of the local landscape.

Deftly balanced on the fulcrum of tradition and innovation, Zunigas guitar instrumentals open new modern vistas and bring freshness to the musical roots that provide the foundation for his playing and compositions. Channeling his nylon string guitar through effects and electronics, Zuniga excels at drawing from time-honored Latin and other guitar styles and grooves and weaving them into a vivid and stunning melodic tapestry that includes threads of jazz, World beat, fusion, electro, ambient, chill-out, dub, techno and more with splashes of rock and pop, blending any and all elements he draws from into an organically coherent sound. And at the same time he creates indelible and engaging melodies that convey rich emotional content and imagery without a single word.

Its an impressive talent Zuniga comes by naturally even if he didnt start playing music until his junior high school years in the Dallas/Fort Worth area, first on the violin. However, I wanted to play the guitar for as long as I could remember, he says. At 17 he finally picked up the guitar and learned his basics in all night jams with friends who shared with him traditional and regional Latin guitar styles handed down through generations, giving Zuniga a bedrock folk foundation his songs today still rest upon. He also delved into rock acts like U2 whose guitarist The Edge is a major influence and Depeche Mode, and became adept on bass and drums.

A move south to study music at the University of Texas at San Antonio, where he studied classical piano for two years, landed Zuniga in a city where his music has thrived. An
internship at a recording studio immersed him in producing and engineering recordings and the latest advances in sonic processing technology. He also began composing and recording jingles for commercials, eventually in his own home studio, and signed to a deal with a Vancouver-based game and multimedia company, Modern Groove Entertainment, to write original music for a Sony PlayStation game.

Though Zuniga became proficient on a variety of instruments, I decided to concentrate on one thing and do it really well, he says. For me the guitar is the ultimate melodic instrument and its where I found my own musical voice.

His skills as a live performer and aim for a mighty groove were honed playing guitar with Grupo Geno, later known as Vivir, an eight-piece band playing salsa, merengue and other Latin dance styles. But Zunigas ultimate aim was to develop his own artistic style and imprint.

On his first album Echoes & Light and then with Discoveries, Zuniga fashions exotic musical journeys for the ears through a global panorama of styles, moods and modes. His dazzling guitar work echoes such other masters as Ottmar Liebert, Acoustic Alchemy, The Gipsy Kings, ambient internationalist Govi and others. But at the same time he also draws from multi-stylistic groove bands like Morcheeba and Thievery Corporation, all the while utilizing electronic effects and processing on his nylon-string guitar to create sounds unlike those by anyone else. All of it threads into alluring compositions that continue to enchant your consciousness long after youve heard them.

As the Adam Zuniga Project or Adam Zuniga Trio, he entertains regularly in San Antonio at such popular award winning restaurants Rosarios and Paesanos, venues like Sunset Station, corporate parties, events like the National Council of La Raza annual conference and the San Antonio Hispanic Chamber of Commerce Awards, among others. A hallmark of Zunigas music and performances is its appeal to music lovers of all ages, walks of life and tastes.

Band Members