Adam Barta
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Adam Barta

New York City, New York, United States | INDIE

New York City, New York, United States | INDIE
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Music

The best kept secret in music

Press


The V.I.P. room must be getting really crowded.

This summer, three “V.I.P.”-themed songs will compete to be the soundtrack to the club-going elite’s high-end experiences. Bronx native Adam Barta’s “V.I.P.” (EsNation) takes a voyeuristic, uptempo dance approach, while Manhattan’s Killian Wells is poppier on his area-code-filled “V.I.P.” (Inferno). Newcomer Bei Maejor offers a more R&B-oriented vibe on “Kisses in the V.I.P.” (Jive).

So why is the V.I.P. on everybody’s mind? Is everyone trying to party like it’s 1999, when Pamela Anderson was starring in “V.I.P.” and tales of the V.I.P. room were still flooding the airwaves from rappers inspired by the late Notorious B.I.G.?

Barta has a theory.

“When I did the song, it was almost like a social commentary about going out and partying in this lifestyle, watching celebrities out overindulging, bottle-popping, diamond-clashing,” Barta says. “I think I wanted the song to say, ‘This isn’t what life is really about, but it’s OK to try to escape for a little while.’”

The sudden “V.I.P.” glut is a refection of our times, he says. “This is a time when people want to escape,” he says. “People don’t have any jobs. It’s depressing to hear about the oil spill. There’s earthquakes and this sad thing and that. People just kind of want to forget about it. I think musicians are tapping into that.”

Barta says that while most people aren’t seeking out bottle service in the velvet-roped-off areas, they can dream.

“I think these songs are a way for people to chill and think about something that’s a little more happy and fun,” says Barta, whose video for the song offers a hilarious look at V.I.P. life, including actual V.I.P.s like the great Village Voice writer Michael Musto.

“What I wanted to say is that at the end of the day, we are all V.I.P.s,” says Barta, already working on the release of his next single “Rock My World” with rapper Calprit. “It doesn’t take a bouncer or an expensive bottle of champagne to make that happen.” - Newsday


When Logo video star Adam Barta put together a video for his song "VIP," he wisely assembled a contoured batch of models, paparazzi, club kids, reality show stars, and yours truly, all whooping it up in a dizzy swirl of flashbulbs and pissy poses.

Here's the festively fabulous result, which will surely make me king of the music video guest extras for at least this week.

Watch out, Gaga. Get offa my runway.

PS: The clip premieres on Logo's Pop Lab next Tuesday at 7 PM, but unless you were at Lucky Strike Lanes last night, you saw it here first. - The Village Voice (La Dolce Musto)


Before you call him the other glammed up Adam, realize that Adam Barta was rocking this look BEFORE Glambert even started on American Idol. Achieving success as a male artist in the dance world is a challenge and Adam manages to up his game with each successive release . "I Wanna Hold You" and "Standing in the Rain" laid the groundwork and "VIP" has caught the attention of Logo with its defiant electropop grooves and slickly produced videoclip. Remixes by Mixin Marc & Tony Svejda, Mysto & Pezzi, Ranny & the Popstar and Russ Harris pump up "VIP" nicely for club consumption. You've got to give credit to Adam for building his career and sound without the help of a major label machine behind him, there is definitely a true authenticity here. - dancemusic.about.com


Its like getting ready to be married.. something classic, something new, something borrowed. Legendary dance diva Kathy Sledge ("We Are Family" with the Sledge Sisters, "Freedom," "Another Star," "Take Me Back to Love Again") teams up with up and coming artist Adam Barta on this europop record. Produced by Mr Mig with Mike Rizzo, the hook of the track bares a striking resemblance to another song which I just can't place - maybe Black Rock's "Blue Water?" The harmonizing of the two singers is a unique element that you don't hear on many dance records - the two share lead parts and add depth as background singers to each other. They complete rather than compete and make each other sound better. The groovy vibes and up-for-it lyrics make this a wonderful summery dance song for your next beach party. - dancemusic.about.com


Not all desperate reality TV stars record music ... some just appear in music videos.

Like a D-list reality TV "We Are the World," wannabe "Real Housewife of New Jersey" Kim G., Tone Tone from "Cake Boss," Robin Kasser from "Millionaire Matchmaker," hunky Jack Mackenroth from season 4 of "Project Runway" and someone named Miguel Allure from "Jerseylicious" all make cameos in a music video for a new catchy dance song by the lead singer of Sister Sledge of "We Are Family" fame.

You can see the reality fame whores partying it up in the ridiculous clip for "Give Yourself Up" by Kathy Sledge featuring Adam Barta ... and let's just say we're at least thankful they aren't singing. - TMZ


Discography

"Q&A"
2012, Aquetra Records

"GIVE YOURSELF UP"
2011, INGROOVES
– TOP 20 ON BILLBOARD CLUB CHART (OCTOBER)

"VIP"
2009, EsNtion Records

"STANDING IN THE RAIN"
2008, EsNtion Records

"I WANNA HOLD YOU"
2006, Aquetra Records

"DIRTY GIRLS"
2005, Aquetra Records

Photos

Bio

Adam Steven Barta (Bronx, New York) is more than just another pop voice on the scene, and his accomplishments—from having the #1 ultimate sexiest video on LOGO of all time to scoring a Top 20 Billboard hit with Kathy Sledge (of Sister Sledge)—reflects that in spades. He is about to bring fun to pop music, and a style never before seen.

His music career launched in 2005 with his single Dirty Girls, which debuted on Maxim Radio and The Beat on Sirius Satellite radio. In Spring 2006, his new dance single, I Wanna Hold You, was heard in Abercrombie & Fitch stores throughout the country, as well as on numerous dance radio stations. It hit #23 in March 2007’s DJ Times dance chart. The debut music video then hit the #1 spot on MTV Logo network’s Click List Countdown that August, and was one of the Top 10 videos of 2007 on the network.

Riding high off the success, he was voted favorite Click List artist of 2007 in an online MTV networks poll, and landed on afterElton.com’s Hot 100 [celebrity list] for 2008. EsNtion Records (Ryko/Warner Music Group) took notice and signed Adam for the single Standing in the Rain, with DJ Russ Harris setting in motion his coup to the ultimate sexiest video on Logo. DJ Times called him "one of the strongest male vocalists in 2007". Standing in the Rain hit number 2 on Clear Channel's Pride Radio in July 2008 and #26 in DJ Times Magazine for September 2008. The music video for Standing in the Rain premiered October 1st on Logo’s new mainstream dance/pop show Pop Lab, hosted by Solange and Lady Gaga on Logo. He then himself went on to host the March 11th episode of Pop Lab’s Spring Break Edition, following past week’s host, Beyonce.

In September, his status as a sex symbol was solidified when Standing In The Rain was named the Ultimate Sexiest Music Video on Logo’s Click List countdown. Needing a steady follow up, he worked with Mysto and Pizzi and released VIP. After airing on numerous radio stations, the music video premiered April 13th on Logo’s his music show Pop Lab and hit #1 two days later on the Top Rated videos on MTV’s official website, www.MTVmusic.com. It also was added to MTV 2 in Canada the week of April 21st, and Vevo.com in May. It premiered on HBO in June on the show Feedback and is still airing in regular rotation through 2011. In summer 2010 the cast of the Jersey Shore picked Standing in the Rain as one of their “fist pumping beats”, on New York’s #1 hot music station, Z100. VIP was the #2 music video on Logo’s Click List Countdown Top 10 Videos of 2010. It was featured heavily on two seasons of Oxygen’s hit reality show Bad Girls Club, MTV’s The Real World: Las Vegas, & Showtime’s Real L Word.

Adam’s newest song with Kathy Sledge (lead singer of Sister Sledge) called Give Yourself Up went Top 20 on Billboard Club chart in October 2011. It was also featured on Centaurs Party Groove 11 CD as one “the dance anthems of summer”. Adam’s unofficial status as a celebrity was solidified when he landed on TMZ in August, when the leaked the official music video. It features Kim G (Real Housewives of New Jersey), Miguel Allure (Jerseylicious), Tone Tone (Cake Boss), Jack Mackenroth (Project Runway), and more. He is also working on a reality TV project with VH1’s Kerry Schwartz and Michael Lohan. His next single will be Q&A, which was already featured on 97 BHT and Bad Girls Club on Oxygen.

QUOTABLES:
“WATCH OUT GAGA…GET OFFA [THE] RUNWAY” – Michael Musto, Village Voice, 2010 |

“[A] NOTABLE NEW YORKER…” – The New York Times, October 2008

“ONE OF THE STRONGEST MALE VOCALISTS IN 2007” – Tom Schyrever, DJ Times Magazine, 2007