Adam Barta

The V.I.P. room must be getting really crowded.

This summer, three “V.I.P.”-themed songs will compete to be the soundtrack to the club-going elite’s high-end experiences. Bronx native Adam Barta’s “V.I.P.” (EsNation) takes a voyeuristic, uptempo dance approach, while Manhattan’s Killian Wells is poppier on his area-code-filled “V.I.P.” (Inferno). Newcomer Bei Maejor offers a more R&B-oriented vibe on “Kisses in the V.I.P.” (Jive).

So why is the V.I.P. on everybody’s mind? Is everyone trying to party like it’s 1999, when Pamela Anderson was starring in “V.I.P.” and tales of the V.I.P. room were still flooding the airwaves from rappers inspired by the late Notorious B.I.G.?

Barta has a theory.

“When I did the song, it was almost like a social commentary about going out and partying in this lifestyle, watching celebrities out overindulging, bottle-popping, diamond-clashing,” Barta says. “I think I wanted the song to say, ‘This isn’t what life is really about, but it’s OK to try to escape for a little while.’”

The sudden “V.I.P.” glut is a refection of our times, he says. “This is a time when people want to escape,” he says. “People don’t have any jobs. It’s depressing to hear about the oil spill. There’s earthquakes and this sad thing and that. People just kind of want to forget about it. I think musicians are tapping into that.”

Barta says that while most people aren’t seeking out bottle service in the velvet-roped-off areas, they can dream.

“I think these songs are a way for people to chill and think about something that’s a little more happy and fun,” says Barta, whose video for the song offers a hilarious look at V.I.P. life, including actual V.I.P.s like the great Village Voice writer Michael Musto.

“What I wanted to say is that at the end of the day, we are all V.I.P.s,” says Barta, already working on the release of his next single “Rock My World” with rapper Calprit. “It doesn’t take a bouncer or an expensive bottle of champagne to make that happen.” - Newsday

When Logo video star Adam Barta put together a video for his song "VIP," he wisely assembled a contoured batch of models, paparazzi, club kids, reality show stars, and yours truly, all whooping it up in a dizzy swirl of flashbulbs and pissy poses.

Here's the festively fabulous result, which will surely make me king of the music video guest extras for at least this week.

Watch out, Gaga. Get offa my runway.

PS: The clip premieres on Logo's Pop Lab next Tuesday at 7 PM, but unless you were at Lucky Strike Lanes last night, you saw it here first. - The Village Voice (La Dolce Musto)

Before you call him the other glammed up Adam, realize that Adam Barta was rocking this look BEFORE Glambert even started on American Idol. Achieving success as a male artist in the dance world is a challenge and Adam manages to up his game with each successive release . "I Wanna Hold You" and "Standing in the Rain" laid the groundwork and "VIP" has caught the attention of Logo with its defiant electropop grooves and slickly produced videoclip. Remixes by Mixin Marc & Tony Svejda, Mysto & Pezzi, Ranny & the Popstar and Russ Harris pump up "VIP" nicely for club consumption. You've got to give credit to Adam for building his career and sound without the help of a major label machine behind him, there is definitely a true authenticity here. - dancemusic.about.com

Its like getting ready to be married.. something classic, something new, something borrowed. Legendary dance diva Kathy Sledge ("We Are Family" with the Sledge Sisters, "Freedom," "Another Star," "Take Me Back to Love Again") teams up with up and coming artist Adam Barta on this europop record. Produced by Mr Mig with Mike Rizzo, the hook of the track bares a striking resemblance to another song which I just can't place - maybe Black Rock's "Blue Water?" The harmonizing of the two singers is a unique element that you don't hear on many dance records - the two share lead parts and add depth as background singers to each other. They complete rather than compete and make each other sound better. The groovy vibes and up-for-it lyrics make this a wonderful summery dance song for your next beach party. - dancemusic.about.com

Not all desperate reality TV stars record music ... some just appear in music videos.

Like a D-list reality TV "We Are the World," wannabe "Real Housewife of New Jersey" Kim G., Tone Tone from "Cake Boss," Robin Kasser from "Millionaire Matchmaker," hunky Jack Mackenroth from season 4 of "Project Runway" and someone named Miguel Allure from "Jerseylicious" all make cameos in a music video for a new catchy dance song by the lead singer of Sister Sledge of "We Are Family" fame.

You can see the reality fame whores partying it up in the ridiculous clip for "Give Yourself Up" by Kathy Sledge featuring Adam Barta ... and let's just say we're at least thankful they aren't singing. - TMZ