Adi Ulmansky

Resembling a seapunk approximation of Perrie from Little Mix – all bright blonde hair, pink streaks and a penchant for painful-looking Buffalo trainers – Israeli producer and singer-songwriter Adi Ulmansky mixes pop hooks, Uffie's blank rap delivery and cheap-sounding electro to create her very own strand of panic pop.

It hasn't always been this way. Ulmansky's initial musical education came via a somewhat unlikely source, given her current sound: "When I heard Radiohead, I felt I've finally found what I want to do – a combination of electronic music with the warm sound of live instruments." This breakthrough then manifested itself in her first band Lorena B, whose debut album saw them played on BBC 6 Music and landed them a Disclosure support slot. Since then Ulmansky's ditched her bandmates and moved further into MIA's discography with her recent mixtape, Shit Just Got Real. The latest single to be lifted from it is My Heart, a hyperactive cacophony built on rib-rattling drum claps and looped chants, that moves between the aggressive verses to the sweetly sung choruses with consummate ease. For the slightly baffling video – premiered here – Ulmansky awkwardly runs around some graffitied streets in her massive trainers, seemingly trying to catch a version of herself who ultimately meets a fairly grizzly end.

• You can download Shit Just Got Real for free here. Ulmansky plays The Old Blue Last in London on 25 April. - The Guardian

We’re living in an exciting time for EDM. Whether it’s in a band form such as the case with Crystal Castles or presented in a Trap Shit track via ƱZ, one thing remains apparent – EDM will continue to evolve. Reminiscent to no one and matchless to the various talent in the genres in which she plays, Israeli songbird/producer Adi Ulmansky, is the quintessence of this evolution. The mix of moombahton, trap, and pop coupled with her hip hop glazed rhythms, and soft seraphic vocals set a new standard for the electronic music world. Can the rest of us keep up? - Life and Times by Jay - Z

The Tel Aviv based producer, singer, femcee stands out for her clear individuality which was initially shown in her first successful mix-tape Shit Just Got Real released in April 2013 http://soundcloud.com/adiulmansky/adi-ulmansky-hurricane-girl-ep.

While there are undoubtedly talents in Israel Adi steps out as the first that has publications like NME, Mixmag, The Independent and Guardian salivating over that oh so fresh sound.

Her second mix-tape the awesome Hurricane Girl which came out in August 2013 http://soundcloud.com/adiulmansky/adi-ulmansky-hurricane-girl-ep builds on her first project. To that effect Adi comes with a box fresh video for a cut called Work It off the mix-tape.

It’s the perfect hors d’oeuvre to the main meal of the latest project as the esoteric animated visuals are juxtaposed with reality to create something visually fresh as the banging bass heavy Work It accosts your inner ear-it’s a club banger! - Guestlist

We’re spoiled for choice for female vocalists at the moment. But Adi Ulmansky has a solution to being one of the lucky ones that gets heard in an otherwise noisy world of self-released mixtapes, scantily clad Tumblr pictures and collaborations with up and coming deep house producers: Bring out the Israeli charm.

‘I have “HUTZPA”,’ she says. ‘It’s a Hebrew word meaning being cheeky and rude. Israelis are well known for their cheeky attitude and I guess it’s something that I can’t really get rid of – sometimes it’s really fresh, fun and honest, but I must admit that it has a lot of bad aspects as well. I’m trying to focus on the positive ones though.’

Evidence of Adi’s abundance of ‘hutzpah’ can be seen in the video for her track A.D.I, it’s a parody of a 1990s Jewish wedding, and serves as a good introduction to the Jerusalem-born singer’s sense of fun, and musical direction, which she describes as ‘electronic-post dubstep’.

‘The whole idea of the track A.D.I was to give this funny ethnic atmosphere and just spell my full, long name. I wanted to create some kind of criticism about the culture that I come from, but wanted to do it in a fun and cool way,” she explains. - The Independent

Adi Ulmansky
Pop-infused electronica from Israel
It’s hard not to be impressed when listening to Adi Ulmansky’s debut mixtape. ‘Shit Just Got Real’ is a nine-track offering of hip hop and pop-infused electronica and is as colourful and adaptable as Adi’s fashion sense. Already the singer/songwriter has warmed up for Disclosure, Bondax and Junior Boys with one third of her electro-rock band Lorena B, and featured on fellow Israeli-producer Borgore’s tracks. Here’s a small glimpse into the 23-year-old producer’s versatility, which most likely won’t be going unmissed this year.
The ‘Shit Just Got Real’ mixtape is out now. - MixMag

After premiering her batshit debut video for "A.D.I" I think everyone fell a lot in love with Israeli singer and producer Adi Ulmansky. Like the human embodiment of a My Little Pony, Adi's galloped into the world of electronica music in a flurry of pastel colours and Sega Megadrive sounds, with a style that's sort of part early M.I.A, part anime soundtrack and part, I dunno, Flosstradamus-y trap?

It only gets more difficult trying to assign a genre to her mixtape "Shit Just Got Real", so just soak it up and have a little desk dance to it instead. - Noisey (VICE)

Music superstar in the making, Adi Ulmansky is not your average pop princess. Hailing from Israel, her unique sound and eclectic mix of influences single her out as one of the most exciting singers to emerge this year. We spoke to Adi about her ever-changing rainbow mane, her love for Frank Ocean and why she’s all about the crop-tops. - TOPSHOP

While we’ve all had our ears tuned to London sink estates for the next deep house super-producer, over in Israel they’ve been concentrating on keeping the electro-pop dream alive. The Tel Aviv postergirl for these hyper sounds is Adi Ulmansky, a neon-haired, super-kawaii style producer and singer. She’s just released a new mixtape, Shit Just Got Real, and now she’s premiering a new video… Right here on Planet Notion! Before you enjoy the *world premiere’ of One Octave Up, take five minutes to find out more about the gorgeous singer, her inimitable sense of style and why Israel is so hot right now. - Planet Notion

How much longer will we have to sit through 'females in hip hop' think pieces?

OK. Right. We get it. Women make hip hop, too - a lot of them can rap, while some are even making their own beats. It's been this way for some time, folks, let's chill the hyperbole and get on with the music.

With Adi Ulmansky though, you can't help but reflect. An Israeli artist, she comes across as being empowered by a new generation of female artists, by the likes of Angel Haze, Ryat and countless others.

Already being tipped by those in the know, the rapper / producer is set to release new EP 'Hurricane Girl' on July 29th.

Ahead of this, though, Clash are able to bring you the clip for 'Gurl POWA'. The track itself is a fun, infectious ode to female empowerment, done with a wink and a nudge alongside no small measure of chutzpah.

Shot in an arcade, footage of Adi Ulmansky staring straight at the camera is matched to (we kid you not) a dancing bear.

Watch it now. - Clash Magazine

Adi Ulmansky and her candy-coloured barnet already conquered our hearts with her Shit Just Got Real mixtape and its clattering, post-dubstep sound, so it’s a delightful surprise to find her in a more reflective mood in the video for Stop This Train. Swapping her previous 8-bit electronica for woozy, stop-and-start synths, it’s not so much a hi-NRG party track as a seductive end-of-the-rave slow jam.

The Israeli producer and singer already has an impeccable track record of warming up for Disclosure and Bondax as one third of her electro-rock band Lorena B, so we’re predicting big things.

The video includes a zebra, a fortune-teller, a sad clown and some interpretive dance. What more could you want?

- See more at: http://www.wonderlandmagazine.com/2013/06/watch-stop-this-train-adi-ulmansky-wonderland-premiere/#sthash.hZ4Yz7zB.dpuf - Wonderland

Israeli artist Adi Ulmansky has been teasing her track "Was It You?" for a while now, even offering up a live version of the track during a balcony session back in November of 2013, but now the complete studio version of the track has made its way online. Initially known in the electronic world for her collaborations with Borgore, the green-haired artist has steadily made a name for herself with her light and sultry vocals and intense production skills. - HYPETRAK