Alex Tronic

Title: Alex Tronic – To Infinity

Label: Alex Tronic Records

To Infinity can loosely be described as a psychedelic techno-pop album, the work of Paul Croan – who owns the Alex Tronic label.

Eclecticism is Croan’s biggest strength, converging splayed guitar chords with ascending Roland 303 notations. Female vocals add a haunting quality to many tracks, swaying to the echo of luscious Ambient-Techno by employing some soothing orchestral strings and spiralling effects.

To Infinity is a more than passable effort from Croan, with three or four very, very good tracks. Although its combination of liquidised guitar and earthy beats does tend to drown out some of the subtler elements of the album, when the production is spotless the results are consuming.

Score
Danny Turner Future Music [FM 7/10]

Top Downloads
Chiller
Death Of Light
Life’s A Dream
- Future Music

Alex Tronic - To Infinity
WHEN the boss of a label decides to put out his own record - there's going to be a sucking in of breath. Has he just set the label up as a vanity project, is this really what it's all about, if he's not very good will he hole the good ship? Fortunately for Alex Tronic (realname Paul Croan) of the great Edinburgh-based Alex Tronic Records - he's got the goods and then some. While he's released Binary Zero, Sixpeopleaway, Keser, Roys Iron DNA and Pockets of Resistance for me his own album blows them out of the water. It's a sublime techno journey at times like a disco night in a David Lynch film. From the hard graft of NIN to the blissed out Beloved there's something for anyone who likes electronic music. The album kicks off in style with the rootsy trance of Life's A Dream (In Ma Scratcher) whose addictive harpisord-like synth drips down like molten lightbulbs. From trance to a mash-up of U2 and NIN, In Flight is the album's highlight. It starts quietly with Edge like guitar then begins a tribal Leftield throb blasting you with nuclear electro and guitar riffs. That's just the first two tunes. What a journey.
The album is out now
www.alextronicrecords.co.uk
- The Daily Record

There’s a real air of celebration present here, as this disc marks the 10th album released on Alex Tronic Records. The set’s sheer tightness alone is breathtaking. Tracks are there for just long enough for you to get into them before ending. This means you immediately want to hear them again. Every track is crisp with a real vibrancy at it’s’ centre. There are neither monotonous solos nor tracks which you have to be “on one” to get. The whole set is laced with hooks which draw you in and undercurrents to ensure you damned well stay there. This is enhanced by the inclusion of guest performers, most notably Erik Tricity, guitarist with Scots noise-filth heroes Metal Tech. He laces tracks with a serrated viscerality which slices through the ear canals with manic joy. Tronic has pulled off that rare trick of blending familiarity with innovation. It sounds truly delicious. Forty nine minutes pass by in half that time and the immediate inclination is to hit the play button and live through it all once more. Memories of your favourite song have already formed long before this disc has stopped spinning. That means it’s one for the end-of-year polls already. (4 Stars)
Jonathon Muirhead - Is This Music Magazine

The latest offering from Alex Tronic records is a real treat, for a number of reasons. The opening notes of the first track Life's A Dream (I'm A Scratcher) suggest that the record may be going down a darker route, but within seconds the tone changes to one that promises a brighter journey. It happens quickly yet subtly and means the record opens rather pleasantly. Also, techno music can be rather inaccessible. As a genre, it seems to rub a lot of listeners up the wrong way, but this probably won't be a problem for To Infinity. The overall tone of the record makes it not only accessible but highly enjoyable, whilst the instrumentals work well on every track. The inclusion of vocals from Susanna Holland and Amy Duncan are a large part of what makes this record the human and satisfying work it is.
Chris Duncan The Skinny 4 stars
- The Skinny