Amara

“Why do you sing so loud?” was the question asked of a then eight-year old Amara by a male classmate. Her amplified voice was noticeable even then, but she never thought of using her vocal abilities to further her career.

Raised in the little town of White Hall, Arkansas, she was not surrounded by a lot of musical talents or venues to perform. She would walk around town with her disc player singing along to Sarah McLachlan. As funny as it sounds, she contributes her love of music to “The Little Mermaid,” the cartoon “Jem and the Holograms,” as well as country singer Dolly Parton and her Uncle Ernie.

At the age of 13, Amara’s uncle gave her a guitar and it was at that point that her musical talents began to flourish. For years she has studied her crafts; playing the guitar, writing, singing and taking vocal lessons. In 2008, she began developing another talent; playing the piano.

The piano was the catalyst between Amara and Neo Soul/R and B music. Once she began to cross that bridge there was no turning back. That year she decided it was time to start putting her songs on wax. She sung an original song acappella for a local producer and by the time she was finished he was on the phone booking gigs.

From that point on Amara has secured her place in the industry. She was invited to attend a VH1 event in NYC where she was able to showcase her talent and went on to open for musical legends En Vogue, Christopher Williams, and Carl Thomas. After performing at these events, word her talent began to circulate and she was introduced to Producer, Nottz Raw. Nottz is responsible for some of the biggest hits in the hip-hop community from Busta Rhymes to Kanye West. In addition to working with Nottz, she has worked side by side with icons Asher Roth, Rah Digga, Quan and many others.

In July 2010, Amara was forced to release a self titled EP with the help of her long time friend and producer, Clyde Hunter, due to an overwhelming response from the local circuit in Virginia Beach, Virginia. Not four days after her release she was approach by The Life Entertainment, owned and operated by Grammy winner and producer Krayzie Bone from the well known rap group Bone Thugs and Harmony, and was offered a recording contract. Amara declined and kept her focus on her next big performance in New York City for Fashion Week in Nikki Midtown where she was interviewed and filmed by Fashion TV for their series that aired live around the globe.

Amara never dreamed of being this deep into the game, but her gifts are undeniable. The sky is the limit for this young, rising star and as she continues full speed ahead, there is no doubt she will be one the great artists that we will always remember.