Amara

“Why do you sing so loud?” was the question asked of a then eight-year old Amara by a male classmate. Her amplified voice was noticeable even then, but she never thought of using her vocal abilities to further her career.

Raised in the little town of White Hall, Arkansas, she was not surrounded by a lot of musical talents. She would walk around town with her disc player singing along to Sarah McLachlan. As funny as it sounds, she contributes her love of music to “The Little Mermaid,” the cartoon “Jem,” as well as country singer Dolly Parton and her uncle.

At the age of 13, Amara’s uncle gave her a guitar and she wrote her first song. It was at that point, her musical talents began to flourish. For years she has studied her crafts, playing the guitar, writing, singing and taking vocal lessons. In 2009, she began developing another talent; playing the piano.

The piano was the catalyst between Amara and Neo Soul/R and B music. Once she began to cross that bridge there was no turning back. In the summer of 2009, Amara decided it was time to start putting her songs on wax. She sung an original song acappella for a local producer and by the time she was finished he was on the phone booking gigs.

From that point on Amara secured her place in the industry. She was invited to attend a VH1 event in NYC where she was able to showcase her talent and went on to open for musical legends En Vogue, Christopher Williams and Carl Thomas. After performing at these events, word of Amara’s talent began to circulate and she was introduced to Hip Hop Producer, Nottz Raw. Nottz is responsible for some of the biggest hits in the hip-hop community from Busta Rhymes to Kanye West. In addition to working with Nottz, she has worked side by side with icons Asher Roth, Quan, and Rah Digga.

Amara never dreamed of being this deep into the game, but her gifts are undeniable. The sky is the limit for this young, rising star and there is no doubt she will be one the great artists that we will always remember.