Analog Moon
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Analog Moon

Asheville, North Carolina, United States | SELF

Asheville, North Carolina, United States | SELF
Band Alternative Rock


This band has not uploaded any videos
This band has not uploaded any videos



"New Moon Rising"

You’ve probably never heard of Analog Moon.

And with good reason. Ever since founder and frontman Todd Britton [editor’s note: Britton and the author are not related] moved to Asheville two years ago, he’s been so focused on recording their new record, Ascent and The Secret There Below, that his band has performed live only once.

But all that’s about to change. If you don’t believe us, go Google their catchy new single, “Soda City.” (Seriously, we’ll wait). With its chugging guitars and haunting falsetto chorus, it’s a tune that perfectly captures the band’s intoxicating, psychedelic brand of power-pop.

That polished sound has been a long-time coming, though. In fact, the first incarnation of the band started back in 2005, while Britton was living in Columbia, S.C. He was recording a solo album at his home studio when he invited pal Rusty Ginn — who, small world, now also lives in Asheville — to lay down some keyboard tracks. With Ginn’s input, the songs took on a life of their own, so much that Britton ditched the solo thing and started a band. He named the new project Analog Moon.

"I was playing with a lot of analog synths and emulators and stuff like that, and using those almost as tools to write songs,” Britton says about the band name. “And then, for me, most of the good work gets down in the wee hours."

Thanks to their off-kilter grooves and flights into Pink Floyd-ian space-rock fancy, the band quickly gained a following in Columbia. In 2007, they released their first full length, A.M. Radio. The buzz for the record soon spread beyond their home base, and within months, the band was a featured artist on satellite indie rock station XMU and were having their songs played as far away as Europe.

But then Britton up and moved to Asheville.
“The move certainly killed some momentum,” Britton, who relocated here with his wife in Fall 2008 for a change of pace, notes. “I had originally planned to keep the same band, and travel back and forth for practices and meet in the middle for gigs. It just didn't work out that way. I was following some new ideas. I wanted to explore a more aggressive, darker approach.”

He found that approach during a chance meeting at Echo Mountain. Britton had stopped by the local studio to visit friend and former bandmate Ryan Monroe — Britton played in Monroe’s Pangroid Band back in Columbia — who was in town recording with his new mates, Band of Horses.
“That’s when I met [drummer and Echo Mountain producer] Jon [Ashley],” says Britton. “I gave him a demo and asked if he knew any local musicians, just anybody who could play some of the parts. And he said he was interested."

The two songwriters quickly hit it off. Over the next two years, the pair recorded at Echo Mountain during off hours, rewriting and reworking the songs that would eventually become Ascent. Their differing styles meshed perfectly, with Britton’s serpentine guitar rock balancing out Ashley’s gentler, piano-based tunes.

"We started with, like, 25 songs,” says Britton. “The songs I brought for the new record were mostly written before I met Jon, as were most of his. And we whittled it down to the songs that worked well together. We could easily make another album with the stuff we have left over.”

Once the album was finished, Britton and Ashley realized they were going to need a full band to play it. They found keyboardist Josh Sullivan through a friend. And for bass, Britton tapped former Archers of Loaf bassist Matt Gentling, who he had met years back when Gentling was touring through South Carolina with — who else — Band of Horses. And like that, Analog Moon was reborn.

With new record in hand, the band is currently planning shows throughout the Southeast. To help kick it all off, Britton turned to where it all began: Echo Mountain. This Friday’s CD release show will be held in the studio’s huge live room on the second floor of the old Salvation Army building (and will feature kegs of LAB beer, naturally). “We wanted our CD release to be special, more like a big house party than just another show,” Britton says.

Of course, translating the studio album to the live stage hasn’t been easy. But it’s also a sign of the times for Analog Moon.

“I think [Ascent] perfectly represents where we are as a band right now,” Britton says. “It's a transitionary record for a transitionary time for the band. The first record was made with a full band in Columbia. This new record was made with myself and Jon and whoever else happened to be passing through the studio at the time. And the next record, that will be a collaborative effort with the new band."

So best catch them now. Because by then, Analog Moon won’t be such a secret anymore.

— Miles Britton is an Asheville-based freelance writer.

who: Analog Moon
what: CD-release party. Electric Owls and Cobra Horse open.
where: Echo Mountain Recording (175 Patton Ave.)
when: Friday, Jan. 21 (9 p.m., $8.
- Mountain Xpress


Analog Moon (EP) (2005)

Live at Headliners (2006)

AM Radio (2007)
Features Timmy's Got a Grudge, The Bronze Age (co-written by Band of Horses keyboardist, Ryan Monroe), World After Dark, and Flashes, all of which enjoyed regional radio airplay or Satellite radio airplay.

Ascent and The Secret There Below (2010)
Features Soda City and True Secrets of the Wiser, both currently playing on regional radio, and charting on internet streams such as Last.FM and Pandora.



Analog Moon is the creative vehicle of musician/composer/producer, Todd Britton of Asheville, NC. Britton started the project in 2005 while living in Columbia, SC. The band went through multiple line-up changes before Britton relocated to Asheville, NC, in 2008. While working on a follow-up to the bands 2007 release, A.M. Radio, Britton teamed up with Asheville producer/musician Jon Ashley to begin recording the tracks that would later become Analog Moons second full-length album, Ascent and The Secret There Below. The sessions employed the talents of several local and regional musicians, such as Band of Horses keyboardist Ryan Monroe and Asheville jazz/bluegrass bassist and guitarist Barrett Smith. Britton and Ashley have assembled a live ensemble to perform tracks from the new album, as well as staples from the bands existing catalog. The current live lineup consists of Todd Britton on guitar, Jon Ashley on drums, former Archers of Loaf/Band of Horses bassist Matt Gentling on bass, and local music scene newcomer Josh Sullivan on keys with each member contributing vocals.

Analog Moon regularly tours the southeast and has played in some of the regions most popular music festivals such as Columbias 2006 St. Pattys In 5 Points Celebration, The 2006 Three Rivers Music Festival, and the 2005, 2006, and 2007 Free Times Music Crawl. Their live show has come to be known as an audio-visual adventure. Their music has enjoyed FM radio airplay regionally in the southeastern US as well as in Europe and on Sirius/XM Satellite Radio. Analog Moon will be featured in the June 2011 issue of Relix Magazine in the "On the Rise" section. Soda City, the leading single from Ascent and The Secret There Below, will be featured in the CD compilation accompanying that issue.

Band Members