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The best kept secret in music


"Local Hip Hop group ArchRyval releases new album"

Before we start, we gotta give props and pour one on the curb for O.D.B., Wu Tang Clan's perpetually troubled founding member who died Saturday at his recording studio, two days short of his 36th birthday.

While O.D.B.'s record (in the studio and out) is long, our favorite O.D.B. memory has to be when he ran up to the podium at the 1998 Grammys to interrupt Shawn Colvin's acceptance speech to complain that Wu-Tang didn't win and he had wasted an expensive suit for nothing.

More low-key in bling-bling glitter of the hip-hop world is Pensacola's own husband-and-wife team, ArchRyval, which has recently released its U.S. debut album, "Southern Hostility.''

A decidedly intoxicating, yet thoroughly adult hip-hop album, "Southern Hostility'' features the musical talent of Julie "Flave'' and Tony "Shlep'' Shoemo, and is getting a big push from the College Music Journal, one of the most influential and hippest publications for indie and up-and-coming acts.

Flave was already a burgeoning vocalist when she met her future husband in 1993, but together the group has found a winning mix of luscious, groove-heavy hip-hop, Dirty South rap and old school funk.

"People talk about hip-hop the way it used to be,'' said Shlep, a 1990 graduate of Washington High School. "The whole hip-hop world is filled with a bunch of followers. We wanted to bring something new to the game.''

"Southern Hospitality,'' out on the couple's own Undaground Sector Entertainment label, features the sultry, mesmerizing pull of "Finer Thangs,'' propelled by Flave's yummy pipes, the call-to-battle "We Make Sure,'' which takes dead aim at the recording industry, and the first single, "Rock U,'' which is pushed by samples of Yarbrough and People's classic R&B hit "Can't Stop the Music.''

Other winners include the hometown boast "P'cola'' and the rocking "Hypnotize Me.''

"When people listen to our music, I want them to feel good and have songs they can relate to,'' Flave said. "There are many elements of songwriting, production, attitude and a combination of different styles used to create these songs, and most of all, everything comes from the heart.''

"Finer Things'' is the second single (and my personal favorite, not that that counts for anything), and takes a grown-up look at the bling-bling world.

"The idea for this song is not just about achieving mega-wealth,'' Shlep said, "but being able to ascend to a level of living better than before and being able to help your family and close friends around you.''

The album was chosen by the influential College Music Journal (CMJ) to be part of its regularly released "On Air'' sampler, that features new artists destined for bigger things.

On the October 2004 "CMJ On Air'' sampler, ArchRyval's "Rock U'' is featured next to tracks by artists such as The Talk, Dog Faced Gods, Medeski Martin and Wood, the Pharcyde and '80s sleaze-merchants Snatches of Pink.

The Shoemos -- parents of three young children -- are gearing up for an early 2005 mini-tour, and should have "Southern Hostility'' in record stores nationwide soon. In the meantime, pick up the disc at or for $10.99. And check out more on Archryval at

©The Pensacola News Journal
November 16, 2004 - Troy Moon, Pensacola News Journal

"Independent Review"

As independent artists continue raising the talent bar, it's only a matter of time before they're competing directly on airwaves with major label opponents. Until then, Flave and Shlep will make their mark in the hip-hop world with their Oct. 13th U.S. debut, Southern Hostility. On Southern, the duo commence themselves as multi-talented singers, lyricists and producers on 16 tracks merging hip-hop, rock and rhythm and blues. Production quality is high; the beats are inventive, groove-able and at times buoyant. Although the album title may denote violence, Southern Hostility is a surprisingly clean and positive album, mute of the tired "bling-bling" talk and raps about drive-by's, partying and degrading women found in so much of today's mainstream rap and hip-hop. ArchRyval's writing is at a caliber where they don't need to overuse such references to make an impact. ArchRyval released the single "Rock You" to radio, a light, club-friendly, danceable track with music and vocal samples from Yarbrough and Peoples, classic "Don't Stop the Music". The song is the first released by the duo in the U.S. The next released single will be the standout second track, "Finer Thangs", a pop-based hip-hop tune with a positive message contemplating what life would be like with the "finer

"Customer Review from"

Average Customer Review:
Brilliant. Exceptional fresh raps/vocals & Creative Beats, February 7, 2005
Reviewer: Salomon S (Europe) - See all my reviews

Not your typical hip-hop album. This is a trendsetting breath of fresh air. Unique arrangments, unexpected samples, and head bobbing beats combined with razor sharp creative raps from Shlep (male) and Flave (female) make this a mandatory CD for fans of the genre. The lyrics to the songs also show the skill and respect ArchRyval has for tight songwriting and clever turns of phrase. There is so much to admire here and so many layers to dig into and discover that this CD is destined to be a mainstay on many iPods & booming from car stereos for a long time. Instant classic.


"Comment from Alisa Yarbrough of Yarbrough and Peoples"

Hi there!
Got your message on the website. We went to Amazon and it let us hear
few seconds of it. From what we could hear, IT IS THE BOMB!!!!!
We are honored that you think so highly of our music - God is GOOD!!
are still writing music - keeping young people like yourself around us
so we can keep the music fresh.

We're in Dallas Texas - hope to get to meet you guys in person!!
have to send us a signed copy of the CD for our "Wall of the Stars" in
our home.

We wish you much success with this and all other endeavors that you
might have. Call on us if you need us...and God Bless!!

Alisa Peoples Yarbrough


- Personal email


1999- Real Til I Die, Megaforce/Schooler Records, Tokyo, Japan

2005- Southern Hostility, Undaground Sector Entertainment, Florida, USA


Feeling a bit camera shy


Very seldom does a group come along that incorporates a true form of expression in the realm of Hip Hop, expanding their subject matter beyond the zones of materialistic jargon, and touching the listener with the graces of musical substance. ArchRyval gives birth to a melodic organism that not only embraces but essentially holds you captive with one weapon: GOOD MUSIC. FLAVE & SHLEP possess the lyrical prowess and creative tenacity to attack a topic and propel it to the highest elevation, using their talents to relate to any and everyone. They focus intense energy into their work and the results are immediately evident when you press play... Comparisons are non-existent.

ArchRyval met in August 1993, recording their first song “PSYCHO" at Blue Moon Studios in Tallahassee, Fla., after which they made the decision to officially become a group. The next few years consisted of writing, recording, and performing around the local area, and in May 1998 the duo moved to Tokyo, Japan. They released their underground disc “Real ‘Til I Die” on Schooler Records in May 1999, the result of making some invaluable connections on the Japanese music scene. Along with this accomplishment, FLAVE was the featured artist on three singles by Avex Trax major recording artist Elisha La’Verne (“I Don’t Mind”, “You Are the One”, & “Change Your Way"). SHLEP featured with BMG Japan major recording artist Showlee on her single “Faith” and recorded video game songs for KONAMI and keyboard demo songs for YAMAHA. ArchRyval also performed at several venues throughout Tokyo, the two most notable being Club Fire in Yokohama and having the honor of being booked at Don Cornelius’ SOULTRAIN CAFE for the month of March 2000. The duo moved to Las Vegas, Nevada for a brief period but eventually returned to their native Pensacola, Florida, in May 2001. The group created their own imprint, Undaground Sector Entertainment, LLC, in January 2002, adhering to the age-old adage that the recording industry is 90% business and 10% talent. To date they have amassed a catalog of over 200 songs and are currently gearing up for the album “Southern Hostility”, their first U.S. release.
This composition represents the limitless boundaries that music possesses as ArchRyval enlists talent such as Steven Stewart from Helsinki, Finland on “The Wolves”, the sultry vocals and production by Yarbrough and Peoples on the sampled classic, “Rock U”, as well as fellow U.S.E. artists Izgod, ShawnRoc, and John Dough. ArchRyval was recently added to the CMJ On Air Sampler, a compilation disc that was given to an estimated 10,000 people attending the CMJ Music Marathon October 13th-16th and distributed in issue #850 of CMJ New Music Monthly.

The duo is from the Dirty South, but their journeys are reflected in their music. “It’s all about the music and who you touch with it”, says SHLEP,” and good music lasts forever!!!” FLAVE adds, “Our musical style mirrors the places we’ve been and what we‘ve seen, not just representing our region but for Hip Hop and the music world in its entirety. This is what we stand for.”. One might say that ArchRyval is a synonym for excellence. They continue to polish their style, stay grounded, and well-rounded in order to tackle any challenge this industry may dish out. Their undying passion for music radiates with every chord, every drum kick, and every verse, and is obvious when you’re in their presence.