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Band Latin Hip Hop


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Dim Da Lites, Ven Para Ka, All To You, Booty Call, Sippin On, Soul Mate, What I Do. Get Loose, Mi Amor, A LA Luna and many more



Supper star song writer and producer Alejandro Sanchez professional know as A.ROC has wrote and produced smash hits with many of today most popular artiest and producers like Dr. Dre, Diddy, Lil Jon, K.Young, Rodney Jerkens, Underdogs, Snoop Dogg, Steroypes, LaToya Lucket, Bad Azz, Scappy, Yung Berg, Brotha Lynch, Trax Stars, LT hutton, Rob Holladay, Casely, Rob Hamilton, Trax Team, Monsur, Jazz Nixon, JR Rotten, Sean Kingston, Cassie, Casha, Crooked I, One-2, Duan Fro, Nissan Staurt, Hidei Montage, Neffu, Glasses Malone, Hayes, Coby Odonies, Kenisha Pratt, Andre Lindel, 3LW, B2K, Sly Boogy, I-15, Jagged Edge, Polo Da Don, Trackmasters, T-Pain, Fingazz, Ya Boy, Nipsey Hustle, The Game, Pittbull, Midi Mafia, Monsur, Precise, The Avila Brother, Usher, Nissan Stuart, Sweet Rush, Omarion and Roscoe just to name a few.

Born in Tucson Arizona May 17, 1984 A.ROC moved to Miami with his mother when he was just weeks old to meet his father, they had left war ravaged Nicaragua due to the political oppression caused by his family’s heavy involvement in the Contra. Like many young couples A.ROC’s parents ended splitting up when he was just a year old. He and his Mother continued living in Miami until 1989, when they moved to California, that’s where his mother met A.ROC’s step father and had to little sisters. Growing up in Hacienda Heights California A.ROC had an unusual upbringing, growing up in a privileged Nicaraguan family in the summer and a working class Californian family during the school year. With both parents at work and sisters in daycare he had allot of unsupervised time, time to get in trouble as most teens with time on their hands do, and ended going to Juvenile Hall at 17. Released on probation on his 18th birthday he came out with a new outlook on the world and was committed to staying out of trouble and never to go to jail again but like many of his friends he was accustom to a particular lifestyle and was back to his old ways. Just three months from his release he and one his close friends were arrested for allegedly mailing controlled substance threw the U.S mail. Being on probation and facing Federal charges he moved to Chino Hills California to “Lay Low”. Fortunately all alleged charges against him where dropped, his friend however was not as fortunate and was sentenced to two years in Prison. Latter that year of 2002 A.ROC was a passenger in a life threatening drinking and driving related car , fortunately he survived but ended up with facial scars and severe spinal injury. Seeing the first hand effects of the lifestyle he was living he emerged himself in music with childhood friend Kenneth Pratt professional know as K.Young.

K.Young guided A.ROC and showed him the ropes of what is was like being in the Music Industry being that K.Young had already had three major record deals by the age of 18, numerous industry contacts and a brotherly relationship with A.ROC he took him under his wing, going from studio session to studio session working, writing and producing records with K.Young and many of today most popular artiest and producers. A.ROC began gaining interest in becoming an artiest himself and in 2003 recorded his first song “How You Wanna Get Down” produced by Nissan Stuart, and hasn’t stop cutting records ever sense rapping in English and Spanish writing and producing most of his records he is taking the music industry by storm. With a cutting edge sound or as he would call it “that new new” he truly is creating a lane of his own. Performing and touring in Europe Latin America and United States A.ROC is undoubtedly one of the worlds next International supper stars to come.