Art I Miss and Optimus Pryme (URBAN MYTHOLOGY)

Known for projecting unique stories and perspectives over powerful and progressive production, URBAN MYTHOLOGY refines and defines their style of hip hop with a unique sound and approach towards music.

As a student of hip hop since age 6, ART I MISS, the lyricist behind URBAN MYTHOLOGY, was raised in a government housing project, alongside drug and violence epidemics that often left him feeling secluded and angry. Raised by a single mother, ART I MISS’ only escape from reality proved to lie within music. With Kenny Rogers, Sam Cook, old school R&B and Dub as his influential music foundation, the one key factor that would forever change his life and outlook; his uncle’s interest in Hip-Hop.

Inspired by legends such as Big Daddy Kane, De La Soul and Tribe Called Quest, ART I MISS began to acquire a use of euphemism and allusion in his writings. This would prove that def and subtle arts still have relevance in what is now considered a brash form of expression.

After many years of working in shopping malls and being constantly poisoned by mall culture, ART I MISS, who chose his name after a Star Trek character, decided it was time to move forward and start making music his #1 priority. Upon meeting OPTIMUS PRYME through a mutual friend, the duo decided this was a once in a lifetime opportunity that neither could pass up. Their mutual desire for self-progression through artistic expression, combined with the musical talents that both were expanding on, would soon create a sound and concept that would capture the minds and imaginations of many.

As a child, raised in a conservative town with little cultural exposure, OPTIMUS always felt that his creativity, passion for music and desire for self-discovery could not blossom in the environment he was born into. At the age of 16, OPTIMUS decided to pack his bags and pursue a fine arts degree 8,000 miles away from home, leaving behind everyone and everything he had known. It was through this journey OPTIMUS first gained exposure to Hip-Hop culture and music. Soon after, he began producing sonic compositions that fused sounds of nature, industry, and technology. These experiments would eventually allow OPTIMUS PRYME to break down any barriers and internal limitations that would effect his music production, therefore creating a truly unique and uncompromising sound.

With a growing fan base and expanding audience, URBAN MYTHOLOGY continues to spread their positive and conscious hip-hop movement to the masses. By reaching out to crowds at several notable local venues, combined with the international success experienced through myspace.com, URBAN MYTHOLOGY is quickly building a broader fan base. In addition, collaboration interests have been initiated by the likes of DJ VADIM, P.O.S, UGLY DUCKLING, MAIN FLOW and THE ARSONISTS. URBAN MYTHOLOGY has found a unique opportunity to combine their experiences, knowledge and talents to create a provocative fusion of hip-hop, soul, punk, drum & bass and electronic music. Their voice resonates within the hearts and souls of music fans worldwide.