BIG LUC

Richard “Big Luc” Lucas

Mississippi's Burning up the spot--and, it's not David Banner that's doing it. If you think David Banner has the crooked-letter state on lock--think again. Since hitting Mississippi’s underground rap scene in 2002, Big Luc has cranked out one crunk hit after another, straight blazing up the dirty south, garnering a significant lock on the southern music scene—and its fans.

Though only rapping professionally since June 2002, Big Luc fell in love with Hip Hop as a shorty. At seven years old, Big Luc would walk around imitating one of Hip Hop’s most influential rappers, L.L. Cool J, “I used to carry a radio on my shoulder and all,” laughs the big crunkster.

Eventually, Big Luc would become known as the Human Beat-Box in elementary and middle school: “Because we didn’t have money for equipment, and listening to everybody flow without a beat was boring, I got into beat-boxing,” which would eventually evolve into his uncanny knack for “hearing” music unlike most people: “everybody in school wanted to flow to one of my blazing beats—I don’t know how I do it, it just comes out in all different kinds of ways but in ways you can understand,” which translates into his ability to create crunk jamz.

Growing up poor in Mississippi didn’t detour the rapper’s love for music, “I lived in the country, so I would scrape up money and walk two or three miles to the local Mom and Pop store to buy the newest music out.” Little did he know that his passion for music would be the foundation for his emerging and explosive career as an underground rapper.

And Big Luc's debut onto the underground scene was just that—explosive, with street classics such as: RAGZ 2 RICHEZ, HUSTLIN’ and OUR MUSIC, OUR WAY, which ripped a new hole in the Mississippi music scene, securing his place as a favorite underground rapper—repin’ the crooked letter state. "Selling CD's became my new hustle, it was like selling dope, only legal," says the larger-than-life dirty south rapper of his street hustling skills, “we moved albums in the states of Alabama, Florida, Louisiana and Georgia,” seemingly patterned after that of a drug pipeline. When asked how he achieved such notable underground success, Big Luc enthusiastically replies, “I love what I f#ckin’ do.”

The rapper has a true connection with his fans, who have been staunch supporters of his rapid-fire travel to success in the underground scene, because as Big Luc puts it: “most of my fans know me from the blocks, where I hustled CDs.”

And, his fans have loyally supported the rapper, who hasn’t worked in two years, living strictly from his CD sales, because as Big Luc states, “I write my music for real mothafuck#s, those who go through real f#ckin’ situations like me. I write about my f#ckin’ struggle, so a lot of mothaf#ckas is going to feel me. My shyt’s real.”

And, he not only has an amazing connection with his fans, his high-energy, infectious crunk performances gained him the attention of multi-platinum selling artist, Afroman of “Because I Got High” fame.

Interestingly, before the smoke had even settled on his underground CDs, Big Luc's performance at a hole-in-the-wall club was all Afroman had to see to have him write, produce and be featured on the single, “On My Hustle,” which is on Afroman’s sophmore album, AFROHOLIC...THE EVEN BETTER TIMES, which was released in April 2004. The single, “On My Hustle” also features famed west coast rapper, E-40, along with the production of Jackie “Pete” Avery.

Though a newcomer to the rap game, Big Luc’s talent has earned him enough credibility to tour with southern rap staples, such as: Afroman, David Banner, 2-Live Crew, Do or Die, Field Mobb, Mr. Bigg, and Mr. Magic.

Additionally, Big Luc has recently been mentioned in national advertisements for Afroman’s current release, which include: The Source Magazine, XXL, Murder Dogg, High Times and many more.

And for his current project, XpressionZ, Big Luc doesn't deny his fire-starter status. In fact, Big Luc, drenched in Mississippi manhood and crunk-infused attitude, confirms his infamous signature style with the fire single, “I’m Comin,” which is influenced by the King of Crunk himself, Lil John. This eerie and menacing joint pays homage to the dirty south’s crunk, in-yo-face southern street mentality.

And, in the decidedly crunk anthem, “Fuck What Ya Think," Big Luc brushes haters off his shoulder, like Jay-Z—only in true crooked-letter state style, of course. “I did this song to tell anybody who ain’t feeling me—f#ck them.”

However, to floss his versatility, Big Luc stepped to the game with the earnestly reflective joint, “Lockdown Dedication,” and as Big Luc states, “I’ve been in jail many, many times; now that I’m rappin’, I can let my people know that I feel their pain.” Big Luc’s music is as much for himself as it is for the people, giving him a much-needed creative outlet and a means of Xpression.

Not afraid to take