Boretta DaGeneral

Being born in the EAST and raised on the WEST has allowed Boretta DaGeneral to have coastal ties to the street. He is a master at empowering other artists to be their own boss. It is a skill and art to empower his fellow hip hop colleagues to master the art of their own music. He leads by example at BossLife, everybody is theIr own boss! After attending Long Beach City College, graduating with degree in Music Engineering. He decided to pursue the music industry later opening his first studio in Inglewood, California. Teaming up with the beautiful and talented Ms. Asiah in 2002, Bo released the single entitled "Shining" which caught the attention of Tray Dee from the group Eastsiders resulting in a subsequent release through BMG with appearances from A-list artist such as Snoop Dogg, Dr Dre and other West Coast legends such as Outlaws, Kokane and many others. The song was a bit before its time but that was not the end of Boss Life Entertainment, INC. Since nothing can hold a boss down. In 2003, Bosslife Ent  jumped into the mixtape rotation and released what was said to be a street banger entitled From the Block with Cali Untouchable DJ Warrior hosting and featured artist such as Atlanta Youngbloodz, Eastsiders, Guru from Gangstar, Dialated Peoples, Cypress Hill "B-Real" . 

Boretta also was a featured artist with Daz and Kurupt on a Cali Untouchable mix tape that was hosted by Kam and Ras Kas. He continues to make moves such as the Film and Music Company that opened its doors in exclusive downtown Los Angeles in 2005. This venue allowed aspiring artists to come in and learn to develop their craft. What can you expect from " Boretta DaGeneral?"He most recently starred in the romantic comedy " Budspot" which has nationwide distribution through Rampart with fellow MC, Great Kam. Which he also held the role of associate producer on the film and he also graces the soundtrack. The soundtack has a line up of well known and talented artists such as Snoop Dogg, Nate Dogg, Slim Thug, Ray J, Eastwood, G-Unit productions, Youngbloodz, and Envy.

Boretta DaGeneral has a DVD hot off the press entitled "Making of the Boss" where he takes you on a BossLife Adventure. He has a quote that always rings from his lips, "Everyday is Christmas!"     Boretta in 2012 created a new rap group entitled “Crimz” (Creative Revolution In Motion) which features a collaboration of West Coast, East Coast, and Down South artist’s including: J Bo of Young Bloodz aka Herringbone, Deno Brown ( R.I.P), XOE, & Chi Town Cello making it the newest Powerhouse Group on the West Coast - their first official single and video “Put That On A Bitch” features SINCERE of Love & Hip Hop Hollywood, and was also shot at the infamous Secret Sundayz in Los Angeles, making it the first official video ever shot inside the establishment. The "Put that on a Bitch"video has over a half a million views.