Brody & Choch
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Brody & Choch

Charlotte, North Carolina, United States | SELF

Charlotte, North Carolina, United States | SELF
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"Brody & Choch - The Boys Will Be Boys"

In a struggling Rap/Hip-Hop scene such as Charlotte NC, I reluctantly followed a recommendation to listen to Brody & Choch; however, I’m glad I did. This duo surprised me with their throw-back style to the late 80’s early 90’s east coast Hip Hop that originally made me a fan of the genre. It’s refreshing to hear something from this region that isn’t over influenced by the Atlanta scene. Their beats are mellow with some nice guitar riffs. It sounds good for a self-produced album. The group that came to my mind while listening to the first few tracks was “The Pharcyde”. This may be the perfect time for Brody & Choch to make their mark, and I’m interested to hear what’s next….. - Foolios.com


"A New Tribe"

The Charlotte duo brings an old-school hip-hop style reminiscent of A Tribe Called Quest. Their debut album is being offered as a free download via their bandcamp site ­— whatever it takes to get the music to the masses. Just as likely to spit over something with a classical
groove (“Pool Day Hooray”) as they are a jazz rhythm (“Breath of Triumph”) or strong drum beats. - Creative Loafing


"Brody & Choch Blaze a New Path Down Memory Lane"

At first glance you might suspect that Brody & Choch unknowingly hitched a ride on Bill & Ted’s time-traveling phone booth into the year 2011. But make no mistake about it, these two brothers who now call Huntersville, NC home have crafted a style all their own.

This duo is bringing back the beats, rhymes and style reminiscent of the golden age of hip-hop, when hi-top fades reigned supreme and conscious thoughts met pen and paper. Back when Hypercolor t-shirts were all that, Windows 3.1 was cutting edge technology and Keanu Reeves was cool, or at least as cool as Johnny Utah could make him out to be.

And this isn’t just an image play, Brody & Choch genuinely want to bring back the hip-hop vibe that was prevalent in the late 80s and early 90s. They aren’t feeling the mainstream rap that saturates the radio airwaves these days. In fact, it seems like they gave up on that avenue a long time ago, probably around the same time that older brother John Evans, better known as Choch, was given a gift from an older cousin.

“At one point he gave me a butt load of cassette tapes — Rakim, Mary J. Blige — he didn’t even ask me what kind of rap I listened to. Gang Starr, Tribe [Called Quest], to where I played the Tribe so much that the tape actually popped. I cried a little bit.”

“You start going back just because what’s now isn’t happening,” adds Jordan Evans, 21, better known as Brody. “They lost the jazz, and if you lose the jazz you lose the soul.”

When you first meet the brothers, who were born and raised in Washington DC, you have to be intrigued by their charismatic, outgoing personalities and unique sense of style. They come complete with an image that’s both old and new from the throwback jerseys and fanny packs to the black-rimmed no lens glasses and hi-tops, hairstyles and fresh kicks alike.

That’s probably why Brody & Choch were asked to host a 90's-themed talent show at North Mecklenburg High School in 2008 where the two had previously graduated. They ended up hosting the event as “The Fresh Prince & DJ Jazzy Choch” and after that started getting requests to perform at house parties around the area.

According to the brothers, their first album was more a product of necessity than anything else. After a few successful house party performances where the two would essentially freestyle for an hour or two, people started asking where they could get more of that Brody & Choch sound.

They enlisted the help of their friend Grant Covington, also known as C.Y., who they had met a few years earlier when the three worked together at Bob Evans. Around that time Grant had discovered classic hip-hop on his own accord and was introduced by a neighbor to Fruityloops, a computer program used to create tracks. Years later that neighbor would end up being the group’s manager.

The trio started hanging out on a regular basis and refined their respective MC and DJ skills. As Brody recalls, “At that time we weren’t really on top of our craft, we just did it for fun. But as we kept hanging out everybody got better — [Grant] got better at making beats learning the program he was using. We got better at rapping.”

They caught a break when a high school friend of Brody’s asked if they were interested in recording on some new equipment he had just bought. The brothers quickly converted their living room into a makeshift recording studio and put together what would become The Boys Will Be Boys, which was independently released in 2010 and described by Brody as a “legitimate in-house album.”

Later that year, Brody & Choch signed on with B.i.M. Music Group, a Charlotte-based management company owned by Giovani Gonzalez and local singer/songwriter, Jocelyn Ellis. Since then the duo teamed up with Brooklyn-based rock/hip-hop crossover Shinobi Ninja on the band’s two tour stops in North Carolina, most recently in June at The Evening Muse in NoDa (Charlotte).

They are currently working on their second album titled Partners in Rhyme which is set to be released later this fall. Whereas the brothers describe the first album as their “take on nonsensical rap,” the sophomore release will be more rooted in conscious storytelling with an old school, prohibition/cop era sound to it.

It seems clear that Brody & Choch are set on creating their own path to a successful music career and given the energy and talent that they bring to the table, who knows what the future may hold. As Choch put it, “If we can take hip-hop to a good environment and still bring the raw aspect of it, then that’s it. Let’s take it back to where it first started.”

The next opportunity to see Brody & Choch perform will be at the third annual Barnstock festival, an all-day event, taking place on August 6th in Huntersville, NC. This will be their second straight year playing the benefit concert, with all proceeds from the event donated to the Davidson Fire Department.

After that Brody & Choch will be taking their show on the road in September and October to several college towns around the Carolinas so make sure to keep your eyes peeled for more details.

To promote their upcoming performance at Barnstock, Brody & Choch have also re-released their first album The Boys Will Be Boys on their Facebook page for FREE. Go show your support by downloading the album and clicking that Like button! - Shutter 16 Magazine


"The Boys Will Be Boys"

Check out the new album from Charlotte, NC natives Brody & Choch. I had the pleasure of seeing these two perform last week at the Heard Case CMJ Showcase and they were very impressive. The Boys Will Be Boys is a fun album (which the game has been missing) and it lets us know not to take ourselves so seriously. I'm betting there's more to come from these two. Support the artist. - ThisIsRealMusic.com


Discography

The Boys Will Be Boys - EP - 2010
None Since 96 Mixtape - Mixtape - 2012
Coming Soon: Partners In Rhyme - LP - 2013

Photos

Bio

Influences: Tribe Called Quest, DJ Premier, Kid-N-Play, Shock G

Hi-top fade hip-hop party rockers. Rockin' the party since 1986 and 1990 respectively. The two brothers began their music venture in 2009 and since then have been creating a large buzz in the culture of hip-hop and music altogether.

This highly entertaining rap duo are very reminiscent of "Kid-N-Play" splashed with "Fresh Prince" and "Tribe Called Quest". The D.C. born brothers now live in Huntersville, North Carolina where their first project took form in 2010 titled, "The Boys Will Be Boys." The album created their first wave of college market fans. B&C have made notable appearances at SXSW, CMJ Music Marathon, Hopscotch Festival, Gnarnia the Festival and more.

If you ask the boys – their favorite SXSW moment may have been to drop a humorous freestyle with Ders and Adam of the Comedy Central's "Workaholics" cast.

Brody & Choch released the, "Non Since 96 Mixtape" in April 2012 which includes classic 90's hip-hop beats with their own versus and spin to each hit. Following their mixtape will be their second full-length project, "Partners In Rhyme".

Brody & Choch aren't rap. They are true-and-new old school hip-hop with a side of kickback and have fun entertainment.