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The best kept secret in music


"Press Release – April 2005"

Press Release – For Immediate Release

Contact: Karen Ottoson

R & B Artist Cincere to Headline Washington, DC National Fatherhood Awards

Milwaukee, WI….R & B recording artist Cincere will headline the National Fatherhood

Awards Gala in Washington, DC on April 19, 2005. The gala event is being held at the

Willard Intercontinental Hotel on Pennsylvania Avenue and attracts some of the foremost

names in entertainment, sports and politics. The host committee includes the honorable

Evan Bayh, Pete Domenici, Bill Frist, Tom Harkin, Joe Lieberman, Trent Lott, Rick

Santorum to name a few as well as broadcast journalist Shepherd Smith. Award winning journalist Leon Harrris of WJLA-TV Washington will serve as master of ceremonies.

Cincere will perform “Daddy” a cut from his second CD album release “Changes”.

The compelling lyrics, emerged from the artists personal experience growing up without

a father in his life. The music and lyrics are visually reinforced in the powerful music

video “Daddy”, produced and directed by Rafal Krolik of Seville Media. “Changes” sold

out within weeks of its December 2004 release.

Cincere is well known for his commitment to the community and has performed for

hundreds of schools and social service agencies. Through Cincere’s ongoing relationship

with the National Fatherhood Initiative, Milwaukee Mayor Tom Barrett was invited to

serve on the NFI’s National Mayor’s Advisory Council.

Fox News Fred Barnes, Atlanta Falcons Allen Rossum and Orlando Magic Vice

President Pat Williams will be honored as the 2005 NFI Fatherhood Award recipients.

Past honorees include James Earl Jones, Tim McGraw, Kirk Cameron, Richard Marx,

Tom Selleck, BeBe Winans, Buddy Jewel, Lonestar, and Carlos Ponce from the

entertainment world. Sports honorees have included Coach Tony Dungy, Eric Snow,

Cris Carter and Minnesota Vikings owner B.J. “Red” McCombs. Other national leaders receiving honors have been Tim Russert, Jim Abrahams, S. Truett Cathy, and TracyDroz-Tragos.
The Fatherhood Awards are presented annually to a select group of individuals,

corporations and organizations that make a substantial contribution to strengthening

involved, responsible, and committed fatherhood in their work or personal lives.

NFI is a non-partisan, non-sectarian civic initiative working in every sector and at every

level of society to improve the well being of children by ending father absence and

helping men become better fathers.

To learn more about R & B recording artist Cincere, please visit
To learn more about the National Fatherhood Initiative, please visit
- Karen Ottoson

"R&B singer Cincere takes his name seriously"

Published Feb. 27, 2004 at 5:27 a.m.

If you're one of those people that thinks modern music only provides bad examples to our youth, then you haven't met Cincere, a Milwaukee R&B singer who hopes his music will inspire rather than provoke.

"I don't want to sing about murder because I don't want to kill anybody," he writes on his Web site. "I don't want to sing about slingin' because I don't want kids to look up to drug dealers. I just want to send a positive message to the people and make them feel empowered through my music."

A Chicago native, Cincere first performed at the age of 5 and moved to Milwaukee while he was in high school. After graduation, he formed a group, Devinere, with his pal Vidal Acevedo (aka 88 Fingaz) and for the past three years, he's been performing around the Midwest as a solo performer.

In addition to slots opening for Pharcyde, Method Man and DJ Jazzy Jeff, Cincere is also a popular performer at local sports events, including Bucks, Wave and Admirals games at the Bradley Center.

Last year he released his debut disc, "Simply Cincere."

We recently caught up with him to talk about his life, his music -- and how they reflect one another -- and the r&b and hip hop scenes in Milwaukee.

OMC: You've had a long, hard road over the years and a very difficult family life. What do you think you've learned from all of these difficult experiences? What have you taken away from them?

C: Honestly, throughout my whole life, no matter how up and down my life seemed at the time, if I stayed positive things would always work out for the best. God always tests people by throwing obstacles your way so that you can learn from that situation and become a stronger person. If you can make it through your struggle, there will be something positive waiting at the other end. I've learned to take these everyday situations and incorporate them into my music, and by singing I have the power to make the next person's day a more positive one.

OMC: Have they informed or inspired your music?

C: Sure! I use my past and present situations -- good and bad -- to inspire my music. They are such a big part of me I have to write about what I know best.

OMC: Do you think all of that has helped you keep the entertainment business in perspective?

C: There are so much more important things in life. Material things come with success and that's great; it allows you to do more things and live life comfortably, but what really adds to making your life important and being fulfilled is being able to help the next person in need, enjoying a nice day at the beach with my son, to love somebody and be in love.

OMC: Who are the musicians and singers that have inspired you over the years and what have you gotten from each of them?

C: I'm such a musical person. Almost anybody can inspire me, to name a few: Usher, Jaheim, Beyonce, Michael Bolton, Celine Dion, (Milwaukee's) Jersey Ave. They inspire me because they're talented, and they work hard to continue to be better.

OMC: Your performing name is Cincere. Is that a statement about sincerity is lacking in a lot of music today?

C: Yeah, I think artists are not singing about how they feel or who they are all the time because they have people behind them holding the power telling them what's going to sell.

OMC: Tell us a little about the modern R&B and hip-hop scene in Milwaukee. Are there many performers? Do they get the chance to perform much at home? How do you fit into the scene here?

C: Yeah, there are a few: Jersey Ave, Efeezo, Hennessi, D-evil, Al Daniels, GRC, Ice Mone, The DRE, Recordbreakers and more. Sometimes its hard to find places to perform on a consistent basis. Milwaukee does not have as much nightlife to offer as the bigger cities, but I think we have been getting bigger the last couple year. For me, I just try to find new creative ways to get my name out there, just think of things that other people are not doing. I know or am friends with all the people above and I know we are all trying to accomplish the same goal.

OMC: What's next for Cincere?

C: For me it is to be as creative as possible about doing as much as possible to get my name seen; letting every important person know about it in the meantime. Also, to improve my talent by going to vocal and dance coaches, and when someone asks for a package, give them the most impressive, professional package they've ever seen.

Visit him on the Web at

You can see and hear Cincere Sat., Feb. 28 at the Milwaukee Admirals game at the Bradley Center, where he will sing the national anthem.

- By Bobby Tanzilo -

"Cincere video pushes positive message for dads"

Published Sept. 20, 2004 at 5:04 a.m.
It's not unusual to turn on the radio and hear r&b and rap songs packed with derogatory messages. Milwaukee-based r&b artist Cincere, a Chicago native, publicly opposed those commonalities of today's music with the video premiere of his hit single, "Daddy," before his alma mater, Lincoln Center School of the Arts, last week.

Producer of the video, Rafal Krolik of Seville Media, throws this emotional topic right in your face with the heartrending looks of kids missing their dads. And the words are clean enough for any age to hear.

"My kids sing along to lyrics of Cincere's songs," Krolik says. "And I don't have to worry about the lyrics or changing the station, like you do with so many other artists out there that appeal to kids, it's not degrading in any way."

Degrading? No. Inspiring? Yes.

Accompaniment by the Milwaukee Symphony Orchestra and the Mount Olive Baptist Church Choir, along with Cincere's repeated lyrics, "Daddy, daddy, daddy come home," is depressing, but Cincere makes sure that's not all listeners are getting out of his song.

The 23-year-old encourages fathers to take responsibility, and others to be positive role models.

And Francis X. Vogel of Milwaukee Fatherhood Collaborative agrees. "There are a lot of young dads who get a bad reputation, but for many of them, it's not that they're deadbeats, it's that they're dead broke," he says. "And we're trying to do all we can for them, whether it's through job training or education.

"We're hoping that the song will be a catalyst for action, first locally and eventually nationally," says Vogel.

Earl Stokes of Jammin' 98.3 backs up Cincere's message of education, dreams and responsibility. "If you've got something you want to do that's positive, don't let anyone stop you."

To view Cincere's "Daddy" video, go to the Seville Media Web site,

- By Becky Roozen -

"The WAMIs - 25 years of homegrown talent"

Posted: April 21, 2005

Cincere Sound: Milwaukee-flavored classic R&B

Members: Cincere, circa 2002 as a solo artist

Say what: "I never went into the album expecting to be nominated. This is huge." - Cincere
Web site:
For R&B crooner Cincere, giving up was not an option.
"It was always a dream of mine ever since I was little," said the 22-year-old of one day becoming a professional singer. "It's my way of venting and giving myself to the rest of the world."
But the odds weren't always in his favor. Alongside his mother and three siblings, Cincere roved in and out of an abusive home and battered women's shelters from 1993-'94. The following year included more of the same before he was sent to Chicago.
Upon his return to Mil Town in 2000, without a permanent place to stay, he bounced from studio to studio for almost three years.
"Everything is different now. I went from doing 10 shows a year to doing over 60. I own a house in Wauwatosa. I was married in 2004," he said. "It all goes back to believing in myself. It's a constant blessing day by day."
His debut album "Simply Cincere" hit the streets in 2003, followed by "Changes" in 2004. Cincere's budding talent landed him opening gigs for Method Man and Black Eyed Peas to Ludacris and Chingy.
He won a "Father of the Year" award from the Milwaukee Fatherhood Collaborative, a local group raising awareness about the importance of fathers to children. And he was invited by the National Fatherhood Initiative, a non-profit group dedicated to increasing the number of kids growing up with a father, to its annual gala in Washington on April 19, attended by first lady Laura Bush, as the only entertainment.
In addition, he has performed at 35 Milwaukee Public Schools for free, sharing his story of determination. "Everybody is individually special and unique," said the father of three boys. "A lot of these kids don't have the opportunity to hear that."
His milky smooth sound has garnered him the attention of WAMI, landing him three nominations for new group of the year, song of the year for "Daddy" and R&B/urban/scratch/hip-hop group or artist. Elated with his recognition, Cincere said he's grown to understand to appreciate all that he has and hopes others will do the same.
"Don't take anything for granted," he explains. "You can have it one day and you can lose it in an instant."

- By Sarah Hoye - MKE Online

"R&B artist makes sincere contribution to troops"

Contact: Melissa Welch
Sarah Tober
Armed Forces Entertainment
August 1, 2006

R&B artist makes sincere contribution to troops
Armed Forces Entertainment artist Cincere to tour Southwest Asia

Bringing a fresh, new sound from his hometown Milwaukee, R&B artist Cincere embarks on his first Armed Forces Entertainment tour to Southwest Asia Aug. 18 to Sept. 6, performing at installations in Afghanistan, Kyrgyzstan, Qatar, United Arab Emirates, Djibouti and Kuwait. Cincere has opened for renowned artists Chris Brown, Babyface, The Black Eyed Peas, Method Man, The Roots and Ludacris.
“Cincere brings together several key elements; a great message, edgy beats, a DJ and first class dancers to create an all around entertaining show,” said Marine Corps Captain Jesse Davidson, Armed Forces Entertainment circuit manager for the Southwest Asia circuit. “Providing troops stationed in remote locations with a high-quality artist like Cincere, who is committed to showing his support, is what Armed Forces Entertainment thrives on.”
Cincere is also committed to being an involved father in the lives of his two children, which inspired him to write the award winning song Daddy. He performed the song for First Lady Laura Bush and other guests in Washington D.C. at the National Fatherhood Initiative’s annual gala awards in April 2005. A proponent of changing the contemporary entertainment world, Cincere keeps his lyrics real, allowing a diverse audience to get reconnected to R&B music.


One of Cincere’s greatest accomplishments as an artist and community figure in Milwaukee was to receive Mayor Tom Barrett’s proclamation, naming a day each year in his honor. Showing a devotion to social change has made Cincere a local role model and favorite amongst leaders, educators and parents. Growing up in homeless shelters and abusive environments, Cincere learned to use his music as a tool to spread positive messages. Today, Cincere continues to use his music to reach out to troubled youth encouraging them to stay in school, stay away from violence and make the right choices.
“I view performing for the troops as a once in a lifetime opportunity to give back the love and support I received from many in my hometown,” said Cincere. “I’m a very lucky man to be able to share my gift of music and look forward to the impact I may make on other people’s lives.”

Visit for more information.
To learn more about Cincere visit

- Armed Forces Entertainment


R & B Artist Cincere Invited to
Tour for Armed Forces Entertainment in Southwest Asia

Milwaukee R & B artist Cincere has been invited to tour for Armed Forces Entertainment in Southwest Asia. The 27-day tour will feature 15-performances in Afghanistan, Kyrgyzstan, Qatar, United Arab Emirates, Djibouti, and Kuwait.

The mid August to September tour is the first international performance for the Milwaukee based artist and his group. Cincere, known for his soulful ballads and memorable lyrics, has gained national recognition sharing the stage with Chris Brown, Mario, Babyface, Trey Songz, Marques Houston, and others. National appearances have included the LA Roadshow in Hollywood; The State Farm Bayou Classic in Houston; The National Fatherhood Gala Awards in Washington, DC, where he performed his WAMI award winning song of the year “Daddy” for first lady Laura Bush.

“The overseas shows are scheduled for 90 minutes each, which is outstanding. It gives us an opportunity to connect with audiences and deliver the best performance possible. We are bringing our team of first class dancers, musicians, and a DJ. More than anything, we want to let the men and women serving in the armed forces know how much we love and appreciate the work they are doing,” said Cincere.

It is estimated that 20,000 military personnel and their families will see the performances, which will include well known Cincere hits like, “I Do,” “Daddy,” and “Show Me the Way.” Overseas audiences will be the first to hear live performance of new cuts from Cincere’s soon to be released third CD, “Definition of Cincere.” The new project is a result of collaboration with well known Milwaukee producer Kevin Sucher of the Laboratory and songwriter Ashe Watson in Atlanta.

Armed Forces Entertainment reaches 500,000 to 1 million military personnel at over 270 US military installations worldwide. Tour alumni have included Kid Rock, Drew Carey, the Washington Redskins Cheerleaders, and a host of performers.

Over the past 54 years, entertainment has served as one of the biggest morale boosters for U.S. troops serving overseas. From the first muddy, make-shift stages where theatrical performers sang and danced for military personnel and their families to today’s showstopper that reach military bases around the world, the Department of Defense has made entertainment a top priority.

Today, Armed Forces Entertainment is the single point of Contact for the Department of Defense for providing entertainment to troops overseas. To date, Armed Forces Entertainment has conducted 136 tours that totaled 1,268 performances.

“This is a once in a lifetime opportunity to give back the love and support I have received from so many here in Milwaukee. Ramon Candelaria at Latino Community Center, Victor Barnett at Running Rebels, friends at the Boys and Girls Club, and the Mayor’s office…these are my mentors who taught me to give back. I’m a very lucky man to be able to share my gift of music,” commented the young artist. - Karen Ottoson

"Trip to Middle East excites, worries Cincere"

Trip to Middle East excites, worries Cincere
Local R&B singer to entertain troops on 27-day tour
Posted: July 25, 2006

Cincere is, well, sincerely anxious about his upcoming trip to the Middle East.

"There's so much to be nervous about," he said. "But more than anything, I'm excited."

The Milwaukee R&B singer is scheduled to headline a 27-day tour performing for military personnel from mid-August to early September. He will be visiting soldiers in Afghanistan, Kyrgyzstan, Qatar, United Arab Emigrates, Djibouti and Kuwait for 15 shows with a group of local performers including veteran Milwaukee DJ Doc B of B-Boy Productions and rapper Ray "Nitti" Boynes.

Capt. Jesse Davidson of Armed Forces Entertainment contacted Cincere two weeks ago about the tour. Artists apply to perform for the troops on a volunteer basis, Davidson said, and Cincere was put on a list of approved artists about a year ago.

Davidson, who is in charge of booking acts for Southwest Asia, was doing his monthly review of submissions and came across Cincere's material.

"It's hard to find R&B artists," Davidson said. "I liked the music he did. He has a good voice, and his songs are well put-together. When I talked to him, he seemed eager to go out, and real professional. I like how he's going beyond just his type of music by bringing a DJ and rapper."

For Cincere, 24, who just returned from a trip to Atlanta to finalize his next single, "A Woman's Intuition," this is more than a chance to perform his music.

"It's my first time out of the U.S.," Cincere said. "I've never left the States before."

In addition to his team - which also includes two dancers, his tour manager, his brother/visual director and a keyboard/guitar/sound tech - Cincere will be accompanied by a military liaison and coordinator. The exact dates and locations of the tour are not publicly available for safety reasons. The precautions have been helpful in allaying the fears of Cincere's family, friends and even the singer himself.

"I watch TV and see what they (the soldiers) are going through," Cincere said. "Honestly, I turn the TV off a lot because I would be more nervous watching it every day. My family and friends want to make sure I'm mentally and physically prepared." His wife of two years, Nella, is expecting their child in December.

Cincere said he's changing his usual set to make it a "Taste of America," with more dance, hip-hop and cover songs, such as the Temptations' "Just My Imagination," which he recorded for his most recent self-released album, "The Definition of Cincere." He plans to give away 2,000 copies of his upcoming single while on tour.

Cincere, whose real name is Clyde Dangerfield, has self-released three albums and has another on the way.

In 2005, he won two Wisconsin Area Music Industry awards, for song of the year ("Daddy") and R&B artist of the year. He opened for Chris Brown this year at Summerfest.

From the July 26, 2006 editions of the Milwaukee Journal Sentinel. - Journal Sentinel

"From Midwest to Mideast Cincere takes his music to the troops overseas"

From Midwest to Mideast Cincere takes his music to the troops overseas
By Kennita Hickman

Posted: Aug. 10, 2006

Being asked to perform for U.S. troops is an honor for any musician. But for an unsigned Milwaukee singer, it's almost unheard of. Unless your name is Cincere.

Since his arrival on Milwaukee's music scene in 2004, Cincere has proved that not only can he sing, but he can appeal to the masses. He's won two Wisconsin Area Music Industry awards, received major spins from both V-100 (WKKV-FM, 100.7) and KISS FM (WXSS-FM, 103.7) and even opened for Ludacris and Avant. Soon, he will be the headlining act for Armed Forces Entertainment tour that heads to the Middle East and runs from Aug. 15 to Sept. 7.

With current fighting in the region, you'd think that safety would be among his top concerns. But according to Cincere, that couldn't be further from the truth. In fact, his main worry has nothing to do with human hostilities at all. His focus will be on avoiding infamous camel spiders, which are said to be quite aggressive.

Which brings up another question. Got any Raid?

Q: How did you get invited to be a part of the Armed Forces tour?
A: I was invited to perform (his song) "Daddy" for the first lady (Laura Bush in May 2005). This is my second year doing a performance for the president's wife. . . . They ended up sending my information to her husband and the secretary of defense. They checked the Web site and liked it and asked if I would go lift the spirits of the soldiers. I couldn't think of any other team I'd want to go with. We're bringing R&B, hip-hop (and) every flavor possible. We got Doc B (from B-Boy Productions) going with us, so we got the old-school flavor. We'll have new choreography. We got Bam Bam Valentine (from Omarion's "Touch" video). We're putting a whole set together. This tour is huge. But it's really the beginning of something bigger.

Q: Are you nervous at all?
A: Not really. We're nervous about camel spiders and insects. I really don't want to see them at all.

Q: You're going overseas to perform - to Afghanistan and Kuwait - and your only thought is camel spiders? There's a lot more to be concerned about.
A: I wouldn't be able to stay focused if I thought about the war. I trust the entertainment group that's sending us there. We don't have to worry about roadside bombs or anything like that. And our flights are going to land right in the middle of the army base. We're going to be in pretty safe places for the most part.

Q: What can people expect from the tour you're doing overseas, and when will you be bringing that tour back home?
A We're shooting a DVD while we're over there. We're going to actually be seeing things people will never get a chance to see. "The world is watching" is our catchphrase, and it's also the name of the DVD. So we're going to tour overseas and bring the show right back here with or without label support.

Q: When will your next album be released?
A: Sept. 24 is actually Cincere Day. (Editor's note: The day was declared by Mayor Tom Barrett after Cincere worked on the city's "Safe Summer" program last year.) So, I hope to come home and drop it then. (The album is) called "Definition of Cincere." What I was lacking in my two prior albums was total know-how as far as putting songs together and stacking harmonies. So the whole country should get ready.


Please contact us to review this full story. - M Magazine - Full feature - Dec. 2006

"Cincere song review"

"Cincere has a naturally rich
voice full of melody,I enjoyed his dynamic range and harmony in the song "I Love You".

The song reminds me of Phil Collins of the mid 80's.Cincere has the ability to sing strong ballads and modern hip hop R&B as in the song"My Emotions".

I've been around singers and musicians for over ten ears.Cincere is for real,a true vocal talent with an excellent support team of
singers,producers,and management".

-- Carlton Richard
- --2manproductions--


Still working on that hot first release.


Feeling a bit camera shy


Cincere is more than a gifted artist, he is a humble soft spoken young man on a musical mission and the formula is magic wherever he goes. The fan base is solid, adoring, and uniquely diverse. Cutting edge, yet soulfully true to the core of his R & B roots, Cincere has fans riveted to the music and the lyrics…. messages of love, hope, and promise intricately woven in brilliantly crafted beats and orchestration.

Cincere’s polished professionalism has made him a favorite opening act for national artists including Chris Brown, Mario, Babyface, Bobby Valentino, The Black Eyed Peas, Sly and the Family Stone, Method Man, The Roots, Avant, and Ginuwine. He’s shared the spotlight and the stage with Trey Songz, Rico Love, Marques Houston, Eric Benet, and Jim Brickman. Other major appearances included the LA Roadshow in Hollywood and the State Farm Bayou Classic in Houston

“I Do,” Cincere’s first radio hit was recognized as one of the top 100 songs of 2004 by KISS radio. A 21st century love song, “I Do” has fast become an anthem for lovers.

A 27-day tour to Southwest Asia as the guest of Armed Forces Entertainment introduced the young artist to men and women serving overseas in Afghanistan, Kuwait, Qatar, United Arab Emirates, Kyrgyzstan, and Djibouti. A prolific songwriter and performer, Cincere returned from the overseas tour with new insight and perspective. His latest collaboration with Ashe Watson has resulted in major radio spins for “A Woman Knows”, along with the inspiration for “Worldwide Lovin” and “My Life, Part II”. Troy Shaw has been signed to produce and direct the latest music video, “Ain’t Got Nothin”, with filming scheduled for mid October 2006.

Born in Chicago and raised in Milwaukee, Cincere attended the Lincoln Center School of the Arts. Recognized as an incubator for young artists and Oprah Winfrey’s alma mater, Cincere found the nurturing environment he was seeking at Lincoln Center and discovered creative outlets in both music and the visual arts.

Throughout his early life, a young Cincere went from homeless shelters to abusive environments and back again with his mother and three siblings. Despite emotional and financial turmoil, Cincere continued to perform at churches, shelters, and schools spreading his positive message through his music. “I really just wanted to make others smile. I didn’t have any money to give, so I gave the gift God gave to me.”

Cincere is sharing his uplifting story of hope with hundreds of young people in the central city. He donates more than 50 school performances annually. His message is compelling and engaging…make the right choices…stay in school…stop the violence…take responsibility. During the summer of 2005, Cincere joined with Milwaukee Mayor Tom Barrett and the Boys and Girls Clubs in promoting the Safe Summer Program. More than 10,000 young people signed non-violent pledges. Cincere recorded “Show Me The Way,” which was used as the theme song for the project. Thousands of copies were distributed to young people who kept their pledge promise.

Cincere’s devotion and interest in supporting positive social change has made him a favorite with leaders, educators, and parents. Proudly displayed in the artist’s home are awards from community organizations and Milwaukee Mayor Tom Barrett’s proclamation, naming a day each year in his honor. He is equally proud of his recent acceptance to perform for Armed Forces Entertainment and is awaiting an international tour schedule.

The name say’s it all! Cincere is delivering more than music; he is inspiring changes in contemporary entertainment… some say it is long overdue.