Core Effect
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Core Effect

Detroit, Michigan, United States | INDIE

Detroit, Michigan, United States | INDIE
Band Rock


This band has not uploaded any videos
This band has not uploaded any videos



"Rockin' to the Core"

By this time next year, Core Effect could potentially be working huge fests such as Ozzfest and even Lollapalooza. Their videos could be No. 1 on YouTube and on Headbanger's Ball. After all, the Royal Oak-based band already has its latest single in rotation on 101 WRIF, as well as on other Midwestern stations. They've been filling Motor City venues and buzzing up a dedicated local fanbase for the last several years.

So it is that vocalist-bassist Randy Riddle is feeling rather optimistic: "I'd like to say the sky's the limit," he says. "But at this point, it really is just a matter of getting to the next level."

Crusty clichés aside, the band is lucky. Hell, some combos don't make it past the first rehearsal. Then again, most bands don't know how to craft songs that are as full of seductive hooks as those these guys create. These conjure up the mojo, man.

Core Effect's sound — a sort of gritty and anthemic post-grunge rumble — is such that "I Did It All," the single off the band's latest album, Armored Shades of Light, has become a kind of regional hit. The song, although not far removed from the sound of modern "rock," kicks out many of that genre's most annoying clichés; in fact, Riddle and guitarist John Keffalo's Nirvana-ish vocal interplay is downright hummable and can inspire the listener to sing along.

"The biggest compliment for me is when someone says something like, 'You know, I was mowing the lawn and I couldn't get your song outta my head,'" Riddle says. "I'm a big fan of songs with hooks."

The quartet employs both critical and democratic songwriting, a process that includes guitarist Joe Keough and drummer Athear Najar. "We simply can't be half-assed," the bassist laughs. "It's has to be good. And whenever we think we've written our best song, we have to write a better one next time. We can't get comfortable because once you're comfortable, it's over."

And it's that sort of ambition and attitude that has a few rock label bigwigs perked up, even in this sour economic time. "You know, they'll keep in contact with you," Riddle says, "but with all the independent competition nowadays, they still want you to really prove yourself." Thus, Core Effect will have to transform itself from a successful Detroit band to a successful U.S. band.

"Yeah, we're selling out shows here," Riddle says, "but like I keep saying, labels want you to prove yourself. We gotta start selling out shows in Ohio, you know? Shows in Kentucky. Shows in New York."

Since the group's inception five years ago, every band expense has come out of its members' pockets, with a little help from outside investors. "It pays for itself mostly," Riddle says, "since we do most of the work. The booking, the promotion — it's all done by us. So, essentially, this is our job." He pauses. "Most of us have been laid off from our day jobs anyway," he chuckles.

The work has been paying off and the band has supported major headliners such as Seether, Saving Abel and Filter.

"For us, it's a matter of building one fan at a time," Riddle says, revealing a side of promotional pragmatism. "It's almost a grassroots thing. We've got street teams doing promotion all around. You gotta look at it like a business.

"Right now, we're doing well, but this band ain't paying mortgages. Still, if I could just play music and live in the same house with the same car I have now, I'd be totally fine and content."

Really? Yup.

"There's no other feeling better than being onstage and feeding energy to the crowd and having them feed it back to you. It's incredible."

In other words, Core Effect's rewards are directly proportionate to the work the band invests. Cue the pick-slide!

- Metro Times (Detroit )


Midget Town-2004 (Full Length)
Closer-2005 (Full Length)
Avenue of the Americas-2006 (Slugfest Records)
Armored Shades of Light -2009 (Full Length)
Tied To The Rails -2011 (Full Length)
The Rubicon - 2012
Untitled - (Fall of 2012)



Core Effect has toured throughout the midwest and east coast and has worked to develop a strong following in New York, Pennsylvania, New Jersey, Indiana, Ohio, and of course their home state Michigan. The band has performed concerts at some of Michigan’s finest venues including, The Fillmore Detroit, Clutch Cargos, Saint Andrews, and The Machine Shop. They have shared the stage with many national recording artists including Saliva, Seether, Saving Abel, Thousand Foot Krutch, Filter, 10 Years, Tantric, Days of the New and Ashes Divide. The band has also sold out many local venues, including the Detroit staple, The Magic Bag. In addition to packing local Detroit clubs, Core Effect has managed to sell 5000 cds locally in the past year. They have adapted to the changing music market, selling thousands of downloads over the past six months and have grown rapidly via iTunes, Rhapsody, and Amazon.

In accordance to the elevating success of their 2009 release “Armored Shades of Light,” the band has kicked off their national mainstream and college radio campaign with world renowned music promoter Howard Rosen. “I Did it All,” the band’s first National single, has already received thousands of spins on 25 different mainstream radio stations including WRIF, WXJK, KSEZ, KOZE, KBZD, KDDX, KCGQ, KXRA, Music Choice, KRWN, WKGB, WHBZ, WIHN, KBRE, WMZK, KEYJ, WOTT, WJJO, CIMX, WDHA, WSBX, WOBX, KBRQ, WWBN, and WRUF. In addition to the mainstream radio play Core Effect has been played on 61 different college radio stations, charting on 11 different College stations CMJ Playlists including WSCS, KNWD, WLFR, WMCR-2, WCCX, WBKE, WNSU, WSUP, KFKX, WSWI, and WDTS.

The band has worked hard to create and develop a solid online presence utilizing networking sites and viral promotions. The band has a fast growing world wide fan base that is adamant about helping spread Core Effect’s music to the masses. You don’t have to look much further then Core Effect’s myspace page to see the band receives about 100 new comments posted per day; many of them requesting Core Effect perform come to the fans home town to perform a concert. In addition to this, Core Effect has managed to snag the #1 spot on the Reverb Nation local Rock Chart for MI.

2012 promises to be a breakout year for Core Effect with the release of their new disc, Tied to The Rails. With escalating radio spins in both Mainstream and College markets, a rapidly increasing fan base, optimistic Digital sales, and regional touring. Core Effect is set for success in “12”.