Crown Jwlz

Rock ‘n’ roll should shake up belief systems and
rattle outlooks. That’s precisely what singer and songwriter Crown Jwlz sets
out to do with her 2015 independent debut EP, California King.

“As a title, California King refutes the principal that
only a man can be king,” she explains. “It’s a strong statement because it
reverses gender roles and levels the playing field. There’s a royal theme, but
I’m giving it a new edge. That’s why the songs have to be commanding and
strong.”

After parting ways with her previous music project in
2013 Crown Jwlz embarked on a month of adventures in The Philippines and
returned to the Hollywood Hills where she 
received a vision for Crown Jwlz. The aesthetic would match the music’s
robust rock ‘n’ roll soul. In order to capture that, she not only built a
six-piece band, affectionately known as “The Royal Court,” and larger-than-life
stage show, but she also collaborated with an all-star team of producers
including Max Coane [Jack’s Mannequin], Maxwell Moon [Macy Gray], and Erik Belz
[will.i.am, Juicy J]. Mixed by Noah Georgeson [The Strokes, Little Joy] and
mastered by Ted Jensen [Muse, Florence + the Machine], she harnesses a raw
energy that’s as focused as it is fiery on California King.

“I’ve taken time to refine and polish my sound,” she
affirms. “It casts a wide umbrella on different genres. Nothing is one genre.
It’s a mix of the old and new.”

Juliette started tapping into that during her
childhood in Dallas. Discovering her voice early on, she received formal
training in school—in between religiously attending punk rock shows. After
graduating Musicians Institute in Hollywood, she immersed herself in the city’s
scene with a singular style

“It’s what I love” she goes on. “Going to shows as a
kid always meant so much to me. It was a big part of my life.”

On California King’s first single “Without You,” her
voice takes center stage over hypnotic riffing and a bombastic beat. “It paints
a picture,” she admits. “You got stood up, and you’re all dressed up with
nowhere to go. You end up drinking wine and, before you know it, intoxication
takes over.”

Elsewhere, “Cool” cuts an overly cocky boy down to
size with a soulful refrain and vibrant storytelling, while “Party Past the
Sunrise” illuminates the group’s knack for swaggering pop with propulsive keys,
synths, and a big chant.

“It’s what you’d think it would be about,” grins
Crown Jwlz. “I wrote it about this specific group of friends who will hop from
party to party and pool to pool staying out way past sunrise. They just have
too much fun. It’s a summer jam.”

Ultimately, Crown Jwlz has the power to change
perspectives. “I always wanted to bring that same feeling to music that I got
but without the bullshit,” she leaves off. “It’s honest, and it’s who I am. I
want entertain and make people happy, and I hope this EP does that.”