Dad Rocks!
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Dad Rocks!


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This band has not uploaded any videos



"Aroused By Hair - Track review"

Inspired by folks like Bill Callahan (Smog), Akron/Family and Do Make Say Think, Dad Rocks! (don’t sleep on the ! people) marries swirling lo-fi country folk with beats, dubs and noisemakers of the people (whole lotta handclaps) to create a sonic spitball that while likely find favor with fans of Cake, the late Captain Beefheart and anyone else with a slightly off-kilter world view. - My Old Kentucky Blog

"Live review"

Danish guy with beard, Dad Rocks, is a folkish sage, beautiful - kind of jazzy - and rather unusual fingerpicked guitar lines embellish songs of great, mellow heart. - BBC


Starting with a song called 'Aroused by Hair', which contains lyrics like "aroused by hot showers and by hair, that's good because it is everywhere", you know the next twenty-five minutes of your life are going to be a little bit different.

In case you didn't know, Dad Rocks! is the solo moniker of Snævar Njáll Albertsson; the singer/guitarist of Danish band Mimas and Digital Age is his debut EP.

Lyrically, Snævar has always had his tongue firmly in his cheek and that's not changed with his latest project; yet it doesn't define what the record is about. Instead, we are confronted with a diary of a man at the end of the world, unloading his worries. 'Kids', which is perhaps the shining track of this EP, starts with Snævar telling us bluntly "Kids today are immature and rely heavily on Internet tools, such as Wikipedia, they don't buy books, they don't care". It's almost defeatist in its nature, like he's telling us that we're all screwed and there's not a god-damn thing we can do about it but then the bridge section drops, the arrangements become much richer and suddenly you don't care. You're happy. You're safe.

I could quite easily be reading far too much into it, but it's hard not to feel something when listening to Digital Age. Vocally it's less dynamic than what you get with Mimas, but that's what makes it so interesting. For the most part it's like he's talking directly at you. It's the equivalent of various hostage scenes from Hollywood films; the victim is holding a sign saying 'I'm fine' but they're miming the words 'help me'. He's got a secret but he's not quite ready to share it with us.

Musically it's beautiful, with his acoustic guitar taking full control, though not as sparse as you would imagine. Each song is arranged beautifully, with various instruments (and hand-claps) swelling in and out of the mix with complete ease and respect to the song in question. 'Dirty Carpet' is a good example, with Snævar's vocals soaring over a sea of brass and acoustics, culminating in one of the most uplifting moments of the EP.

Each song seems to serve the greater good too, as they all melt into each other naturally. That's not to say this record lacks definition, not at all, it just works better as solid unit.
As far as debut EP's go, this is by far one of the most enjoyable I've heard in quite some time and as far as EPs go in general, it's near perfect.

9/10 - 405


'Digital Age' - EP - April 2010
'Nothing Keeps Up' - Single - Played on danish national-radio P3 and in the UK on BBC Radio 1
'Take Care' - Single - October 2010
'Big Scary Covers' - EP - November 2010
'Mount Modern' - LP - Fall 2011



Dad Rocks! is Icelandic Snævar Njáll Albertsson, singer of the Danish band Mimas. Dad Rocks!, however, is quite different: The guitar here is acoustic and is accompanied by piano, trumpet, accordion, handclaps and more. As Dad Rocks!, Snævar is inspired by acts such as Bill Callahan, Owen, Why?, Akron/Family and Do Make Say Think. This has led to a sound that is a unique mix of psych folk and lo-fi country with elements of hip hop and use of dubs. However, Snævar Njáll Albertsson’s primary sources of inspiration are the relations closest to him. Most of all his little daughter who also inspired by name Dad Rocks!, which is of course also a pun on the ’dad rock’ genre. This use of pathos and irony is something that is explored throughout his work. Lyrically, this is also a central aspect. The subjects are both big and small. Sometimes delivered almost cynically with words that are close to naïvism. Underneath this, the irony lurks at every corner, and even the debut albums title 'Digital Age' explores the space between pathos and irony.

Dad Rocks! is signed to Big Scary Monsters in the UK. The video for Nothing Keeps Up has been featured on websites such as NME and Rock Sound, and the song has been played by Huw Stephens on BBC Radio 1. It has also been on rotation on danish national radio 'P3'.

Dad Rocks! played at The Great Escape in Brighton, England and at SPOT Festival in Århus, Denmark in the spring of 2011.

The recordings of the debut-album are all done, and the release is expected in autumn 2011.