The Factory Blu

The Factory Blu

 New York City, New York, USA

Danny Blu and his factory are hard at work in NYC combining the genres of shock rock and pop into one ass-kicking sound. Danny is sexy, charismatic, and ready to take you to places you've never been before.


Danny Blu is an artist that successfully bridges the gap between fantasy and reality. Drawing inspiration from 1990’s shock/industrial rock and dark, modern-day pop and EDM he creates an atmospheric and seductive sound that makes you want to dance and bang your head all at once. He heads up what he calls “the factory blu” which is comprised of both his ever-growing fan base and the team he has assembled to help him create his music and image. Danny preaches a code he has deemed “The Gospel of Blu” which dictates: Live life without hate, without regret, and without fear of the freak within. His mission is to guide those who have been oppressed by either themselves or the forces around them to break free and to live the life they were meant to.

Originally from New Jersey, Danny has been performing his entire life. He moved to New York City in the Fall of 2008 to pursue a career in acting/singing. After achieving much success in the industry, Danny auditioned for NYU’s Tisch School of the Arts, was accepted, and enrolled in Fall 2009. In March of 2010, Danny began to write and record his own music. Working with producer Bobby Amaru (front man of the rock band Saliva), he recorded 10 original tracks and 1 cover and deemed his first studio endeavor Do Your Worst. Soon after, Danny began to assemble his creative team and band and debuted his live show on Central Park’s Summerstage in June 2011 at the 2011 NYC Pride Rally.

Danny and his band continued to play around New York City at some of the most famous venues in the world (The Bitter End, Sullivan Hall, Webster Hall, etc). In December of 2011 Danny partnered with Aphelion Entertainment and filmed his first music video for the first single off of Do Your Worst, “Set Me on Fire.” The video draws parallels between teenage bully victims and Jesus Christ. Upon its release, it quickly garnered much recognition and praise from both the music and the LGBTQ communities. “Set Me on Fire” was featured in the FM Channels “Pre-Pop Top 40” rotation as one of the best indie-produced songs in the world. Furthermore, the track earned Danny a semi-finalist position in the inaugural UnsignedOnly.Com annual songwriting competition. The production and overall quality of Danny’s music earned him a “Top Artist” badge from and prompted Allbiz Entertainment to feature him in their October 2012 virtual showcase.

Partnering with Mia Mind Music, Danny launched a full-scale radio and press campaign in order to bring the Gospel of Blu to the world. ­Do Your Worst immediately climbed to the #5 position on the CMJ National Loud Rock Radio Adds Chart and Danny was deemed the #12 Alternative artist in NYC by The Deli Magazine.

Soon after releasing Do Your Worst, Danny began working on his second studio endeavor, saint. The first single, “Sebastian,” and its accompanying music video were released on December 21, 2012 (the famed Mayan “end of the world” date). Soon after, Danny released two more music videos (“Pleasant Nightmare” off of Do Your Worst, and “Something to Believe In” off of saint).

Danny and the factory released saint on February 25, 2014 and it was immediately added to over 120 radio stations throughout the US and Canada. Danny’s music was subsequently added to the rotation on Pandora Internet Radio and the national attention set the factory on their first national tour in June 2014.

 “The Sanctuary Tour” made stops in 18 cities throughout the US had Danny catching the attention of press, radio, and the management company (Washam MGMT) that he would sign to in July of 2014. Danny is currently working on several music videos and will return to the studio to record more music in the near future. For a full list of press/articles/charts, please visit the press area of

“Live life without hate, without regret, and without fear of the freak within” – Danny Blu    


"Do Your Worst" - Full Length Studio Album

"saint" - Full Length Studio Album

"Wash My Hands" (Feat. Reid Stefan) - Single

Set List

Varies depending upon venue, audience, etc.