Derik Fein

Two years ago Derik Feinberg known as "Derik Fein" to his fans was just a normal 19-year-old with a passion for music. He had just one song out that he was promoting that had no airplay or popularity. He has a sound that is different and catching attention. Fast forward to 2014, the self-taught guitar player and musician is becoming a brand. His newest single "Funeral Of Hearts" has the teens melting like ice cream. His fans are coming from all over the world. The interviews are rolling in. For him to be an independent artist, he is a marketing genius when it comes to attracting the fans and keeping in touch with them. He does a weekly connection called #FeinerFriday, when he allows his fans to give him a call or text to his fan phone.

Rapper Mike Jones, famous for his song "Back Then" tried the same promotional technique, and it won over many fans, helping him sell double platinum when his album released. It's something special when a fan has a connection with an artist. According to his Facebook page, he and his team have spent many nights not getting any sleep because he was sending his music to potential fans, networking, and building his social following. It takes more than just uploading music on YouTube to create a star. It takes persistence, dedication, and a plan. His social followings are into the thousands, and it keeps growing each day. I have a feeling we will be hearing more about him in the coming months. - Mark Leona Yahoo Music