DJ D-Up

“Thank Zeus our ?rst president’s namesake city doesn’t have the juice of the M.I.A.,
’cause otherwise, D-Up might not be here bringing all of our party people to
life…Sometimes it pays to go where go-go has gone, and where all good parties
end up — with a DJ named D-Up.”

- Miami New Times

“…We’re more interested in what D-Up’s been doing for us lately. And if the rad mix
delivered in his just-dropped Rare Form: Live at Mokai! is any indication, he’s doing
much more than even we expected…The wild ride of killer sides is enough to make
us forget all our troubles and get absolutely happy. And isn’t that what party music’s
all about?”

- Miami New Times

“Rock to the sounds of DJ D-Up who fills the lobby of the Delano with his infectious beats and master mixes. Enjoy the unique mash ups that have made this DC native nearly famous!”

- South Beach USA

“If you’re mourning the closing of the Kickballers store…you can settle in with DJ D-
UP (Diallo Sharif), a DJ and sneaker head who was part of the shop’s team and
could also be found spinning hip-hop. Known for serious underground hip-hop
selections, he can also toss up popular club sets that bounce between dance, rock,
’80s, electro and dancehall reggae.”

-Washington Post

With stellar technical ability and a vast knowledge of music, DJ D-Up (formerly Diallo Sharif) truly is party-rocking at its ?nest. By combining hip hop “turntablism” and house style mixing, D-Up brings forth a unique approach and creates an undeniable energy, keeping party goers begging for more. Notorious for annihilating dance floors, D-Up incorporates all types of music into his action-packed sets, including house, electro, hip hop, rock, 80s classics, old school, reggae, exclusive remixes and more. A turntable and club veteran, the Washington, D.C. native and Miami based DJ has become one of the top open format party DJs in the country.

His skill, unpredictability and knack to amaze crowds has led him to be featured numerous times by top media outlets including NBC Miami, The Miami New Times, The Washington Post, South Beach USA, Haute Living Magazine, BizBash, The Broward/Palm Beach New Times and popular music blogs, Rock The Disco and Hipster Overkill. Currently, D-Up is the Saturday night resident DJ at Miami Beach’s legendary Delano Hotel - a position he’s held for the past two years. D-Up is also the Thursday night resident DJ at Miami Beach’s Shore Club, in their infamous Red Room. Additionally, he has demolished dance ?oors at some of Miami’s/South Florida’s top venues, including The Florida Room, Rokbar, Mokai, W Hotel, Dream, LoveHate, The Vagabond and much more .

D-Up is also one of a handful of DJ’s who plays top-tier events for Scratch DJ Academy. He has performed at events for high-profile and industry-leading companies such as MTV, B.E.T., ESPN, Glamour Magazine, Seventeen Magazine, Malibu, AVP/Pro Volleyball Tour, SAKS Fifth Ave., Vans and Adidas; not to mention D-Up was hand-selected to be Royal Caribbean’s Guest Celebrity DJ aboard the largest cruise ship in the world, touring the Caribbean Islands. Following a noteworthy tour, D-Up was once again hand-selected to be the Celebrity DJ for ESPN, Redbull and Royal Caribbean’s Superbowl 2010 Weekend as well as Norwegian Cruise Lines’ Guest Celebrity DJ, touring New York City, Orlando and the Bahamas. D-Up also performed at the Honda Civic Tour f/ Paramore. Additionally, D-Up has also performed at events sponsored by numerous popular brands including Grey Goose, Scion, Red Bull, Gucci, Ed Hardy, Tiger Beer, Rinse Magazine, WeSC, Skull Candy and more.

Before Miami, D-Up grew to iconic status in his hometown of Washington, D.C., performing over 200 shows a year at D.C.’s finest and most exclusive venues. D-Up was the go-to DJ for events hosted by the Washington Redskins Cheerleaders and at his residencies, D-Up performed countless times for touring artists such as Jamie Foxx, Justin Timberlake, Christina Aguilera, as well as hometeam favorites, The Washington Redskins, The Washington Capitals, The Washington Nationals and the list goes on. While in D.C., D-Up also founded the much beloved and cutting edge sneaker/skate shop, Kickballers, which boasted a worldwide following and top tier accounts with preeminent brands such as Adidas, Reebok, The North Face, Burton, Etnies and more.

In addition to putting in work at the clubs, D-Up is also the live-show DJ for the critically acclaimed Miami based hip hop MC and Harvard grad, Black Bobby. With Bobby, D-Up has performed shows alongside hip hop legends N.O.R.E. (CNN), A.Z. (The Firm), Cormega, Miami favorites MAYDAY and the electro-funk duo, Afrobeta.