Music
The best kept secret in music
Press
This band has no press
Discography
Still working on that hot first release.
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Bio
Imagine you grow up in California a music-lover to your core. Imagine by the time you are twenty youre working as a Mixer at LAs premier hip-hop station. Imagine during a big station concert, you see a legend backstage, one youd like to get a picture with. You approach the legend, but security a guy who looks like he could swallow bearsmakes an arm bar and says no way! The legend sees this and tells his arm-barring-bear-swallowing-security, Its cool. Imagine the legend asks your name and when you tell it to him he says, Wow, I listen to your show every day.
This is the stuff of a music lovers dream. This is the stuff of DJ Vices life. The encounter happened with none other than Dr.-I-make-classics-Dre. As the story goes, the next week Vice and his boss at Power 106 visited Dres house to preview tracks of his then upcoming album: Chronic 2001. The listening session didnt include any other music types, just Dre, his son, and his wife. Talk about memories! Although Vice didnt go straight to such grand times, he says its been music as far back as I can remember. A good place to start is when he was a record-collecting-music-loving-eleven-year old or maybe a better place is a couple years after, when he began shadowing a family friend who DJ'd. When Vice was thirteen, the friend bought him his first turn tables and told him hed have to pay them off by being his assistant. Id have to carry his crates, set up the speakers and lights, run errands, says Vice. It was grunt work yes, but it led, two years later, to his first solo gig.
Soon the word spread about the kid who could mix and keep a party going like few others. Vice started DJing weddings, house parties, anywhere he could make a name for himself. Around 95 he landed an internship with some big name radio veterans: The Baka Boyz. With the Baka Boyz Vice paid more dues, work that eventually landed him an on-air tryout for Power 106. Vice, already a confident mixer by then, wowed the Power execs so much they offered him a job on the spot.
Mixing and scratching arent Vices only assets. Hes also a DJ who is comfortable crossing genres. Ive never been just a hip-hop head, he says. Im a big house head, dance music, rock. And oh yeah, theres another important asset: Vices crew: SKAM artist. The it-isnt-a-party-unless-SKAM-is-spinning crew. The crew that amounts to a brotherhood of some of the best and hottest DJs anywhere. Its not just DJ Vice, he says. Its DJ Vice the SKAM Artist. Mixing, spinning crossing genres, holding membership in a mean crew: Vice is a triple threat.
Vice is also a passport stamp collector: London, Paris, Australia, Germany, Japan, Hong Kong, Malaysia, the Philippines, Mexico, Canada these are just some of the stops on what is shaping up as the DJ Vice World Party Tour. Passport stamps notwithstanding Vice might be most at home in the city where they sleep less and party more. After radio I really wanted to take this to another level, Vice explains. I saw the whole Las Vegas club scene emerging, the multi million dollar venues.
Over the last five years Vice has held residences at Vegas premier party spots: Body English (Hard Rock Hotel) Pure (Caesars Palace) and LAX (Luxor). These days hes the go to guy at Tao and Lavo, where on any given night you can catch him spinning while celebs like (as happened recently) Jay-Z, Usher, Diddy, and Young Jeezy emcee. Although the Vegas star power is nice, for Vice it isnt everything. Vegas is a big accomplishment because its an international spot, he says. You can have someone from Nebraska, standing next to someone from London, standing next to someone from New York.
Chances are while those people are standingin enough lightVice is checking out their kicks. Vice is also a sneaker head extraordinaire, so much so that he partnered to open CRSVR (Crossover) the hottest sneaker store in Santa Barbara. Explains Vice, Some people may think I named it that because of basketball. But I named the store after the EMPD song. He goes on, I always associated shoes with hip hop from back when Run DMC was rhyming about their Adidas.
Whether its collecting kicks, mixing on Power 106, lending artist like Timbaland, Kanye, or Pharrell creative input, whether its spinning at the biggest world bashes, or spinning in the city where no one seems to sleep, whether its working on his own musicIm picky so I havent put anything out yet.no matter what Vice is doing, you can bet its definitely not considered work. Ive never had a job in my life, Vice says. Music isnt a job, its a hobby, which has become a source of income.
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