Drift Effect

In a Music world consumed by instant gratification and one hit wonders Drift Effect has spent the last 2 and a half years doing their best to break the mold by writing music from the soul, music that stands for something. The band is made up of five men, frustrated with the state of affairs in a not so friendly age they will stop at nothing to tell their stories, stories that every person can relate to. With dueling guitars, impassioned vocals, and a steady rhythm section they have accomplished and perfected a sound that, while undeniably influenced by a number of fantastic musicians, stands on its own. A sound that hits you from many different angles; it punches you in the face with pure aggression then takes you for a ride filled with imagery and emotion and suddenly you are brought back to earth begging for more.
It didn’t take long for people to take notice. On the strength of their self-titled EP, XM Satellite radio picked them as one of America’s top 100 unsigned bands. And after less than a year of consistent gigging they were chosen to play Warped Tour in 2006 and have since built a rabid regional fan base that expands throughout the state of Minnesota, also Wisconsin, Iowa, South Dakota and Nebraska. The band released their first full-length album, Be Something in April of 2007. Magazines from 4 different countries recognized this album and radio stations in Spain, Italy, Netherlands, Germany, and Australia began spinning songs off of Be Something. In late 2007, they signed an international distribution deal with Koch International/Astral Records and are in regular rotation on over 200 college radio stations throughout the United States.
In March of 2008, the band showcased at the 2008 Red Gorilla music and arts conference in Austin, Texas. In April 2008, the band released a new acoustic album called the Center. With shades of Alice in Chains unplugged, this album is intense and beautiful. This album has been very well received. Local Television stations have taken notice. The band will showcase a live performance on Kare 11 (NBC). Through all of the success and attention the band has received, they remain focused on pushing themselves. There is no formula, just an intense drive to make music. One of Minnesota’s hardest working bands is already planning their next full-length album. The band will enter the studio to begin recording their fourth release in May 2008. Decoymusic.com can best sum up their philosophy and drive in a review done by MJ Austin:

“Yet, coupled with Drift Effect’s proficiency at creating all-can-listen sounds that excel over their less-talented peers, probably their biggest selling point is the earnest nature of their lyrics…. Hopefully, this level of integrity will be long-lasting for career entirety, as it often disappears for other bands of their caliber. Will Drift Effect gradually de-evolve with each new album release? The trend report created by this band’s genre says that it’s inevitable. Still, just like everyone before them, they have the chance to prove us stuck-up connoisseurs wrong. Have faith.