Echoeslog

Echoeslog

BandWorldSoul

Biography

Most organizations have relied almost exclusively on the sense of sight to communicate who they are, what they do and why they matter.
We’re exposed to hundreds (sometimes thousands) of sounds each day. Our brains sift through all of them, selecting those that deserve a response—usually those that are linked to a benefit or are vital to our survival. Many direct our feelings, thoughts, actions and speech. Sound acts as a filter through which we experience and understand our world.
Yet sound has unquestionable potential in creating impressions.
Forward-thinking brands are catching on
For those of us in the business of designing brands—the practice of engineering perceptions
—our opportunity is to link brands and benefits through the intentional use of music, sound, voice and silence.