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Band Hip Hop Gospel


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The best kept secret in music


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RES Records "RESsurection" Compilation
NUK RUK "Invaders of the Dark"
Truvine "Before and After Change"
4Him Records "The Battle is Already Won"
Rapzilla Compilation
Focus20 "Catch the Focus"
"Mixed Up" the mixtape OUT NOW!!


The first full-length solo release "The Establishment v1"



Joe "ETHEK" McElroy was born on May 6, 1976 in the small town of Dardanelle, Arkansas. Joe grew up facing the normal challenges of adolescents and teens. Joe became involved in alcohol, sex and drugs at a rather early age.

Joe, who had grown up in church, realized that there was a need in his life that wasn’t being met by the life that he was living.

After making it home one night in an extremely intoxicated state and waking up not remembering the trip, Joe finally decided to dedicate his life to Christ.

Joe began working as a youth minister at a small church in his hometown of Clute, Texas where he had moved with his family. Joe hosted outreaches and became very involved in the Holy Hip Hop Culture.

After one of these outreaches, Joe met Ricky “Truvine” Christmas, whom Joe told, “I love the rap that you’re doing…I wish I could do that.” Truvine responded with Phillipians 4:13 “I can do all things through Christ who strengthens me.”

Within two weeks Joe had written two songs, and appeared on stage for the first time.

While looking for a quality studio, Joe met Jacob Abshire “BDI” of the Houston based group Nuk Ruk. Within a couple of months of recording, Jacob asked Joe to join the group which he accepted. In 1999 Nuk Ruk signed a recording contract with R.E.S. Records owned by Richard Hunt of Red E Productions, a prominent video production company out of Houston. Joe was also offered and accepted a solo contract by the same company.

R.E.S. was to distribute through Avalon Music Distributors. Just as the first record was to release “R.E.S.surection Compilation,” Avalon Distributors went belly-up, which in-turn closed the doors of R.E.S. Records.

Since then Joe has talked with several labels, none of which have really felt “right.” Joe has kept going with independent projects, and though he’s not sure of the exact count, Joe is confident that he has put well over 1,000 albums in the hands of people here in the Southeast Texas area.

Joe has done collabs with people like Tony Stone, Freddie Bruno and Fiti Futuristic, Knine, and Playdough.

Joe has also worked production heads such as Tony Stone, Fred B, Playdough, Illuminatix, BDI and Garlic Brown, and just ordered some tracks from Theory Hazit.

So here we are. Joe continues to perform live, and record in his home-based studio hoping and praying that he can find the RIGHT label home. Joe has put a lot of time, and effort into this thing we call holy hip hop and believes sincerely that it will pay off!!