Farrad

Farrad releases his fantastic CD, "The Time Is Now" featuring invigorating, vibrant, and energetic Top 40/Pop compilations. You can't help but get up off your feet and move to the powerhouse beats and grooves this album has to offer. Kicking off the album, "Misunderstood" burns with distorted vocals and funky rhythmic beats. Turn up the bass on the sub woofer as "Pick Your Face Up Off the Floor" is maximum pulses of thumping bass and drums. The easy flowing vocals on "Keep Your Head Up" complement the lyrics as the supporting instruments capture the smooth, slick vibe. Soulful, with a smooth R&B influence, "Destiny" reveals Farrad's ability to show some diversity within his style of music. If you're a fan of Lady GaGa and love great party music then take a listen to "The Time Is Now" as it's packed with high energy and progressively modern, Top 40 spins. - RadioINDY.com

"Farrad is the future of the hot club scene. He electrifies his audience with euphoric grooves surpassed only by spectacular moves. As a dancer, it's impossible not to compare him to Michael Jackson."
- Bill Robinson, InStyle Magazine

"Mixing...dance, rock, and urban pop, add in beyond-energetic performances with a powerful fashion sense...from old school punk to The Guardian Angels, and you have Farrad. The song to catch is "The Way U Do." If you aren't dancing in the first few seconds, you have no soul."
- Walt Cessna, BLACKBOOK

"Farrad is a unique artist who is bringing back the staples: singing, dancing, and of course, songwriting. His live performances are as energetic as anything out today and if he's not on your radar, you're not checking out what's next and new on the scene. The time is now."
- Pete Chatmon, President + CEO, Double 7 Film

"Farrad harnesses and applies the forward momentum of the pop
scene, club culture, and street sensibility to create an album
containing at least three 'instant summer dance classics.' What
gives this record depth and breadth to go the distance is
Farrad’s rare ability to race forward without forgetting the
past. He brings the old school with him as he teaches the new
and marries the joyous exuberance, swagger and charisma of
the club diva with the soulful and unmistakable talent of a
latter-day Prince. The time is now - and it’s about damn time."
- iTunes Listener Review


- Various Sources

Fancy some tunes that can get you up on your feet and dance to until the break of dawn? Look no further, because newcomer Farrad is offering his heart-thumping, electrifying music for the world to hear, and he's not going anywhere. - POP from the Block

The Time Is Now kicks off with "Misunderstood," a heavenly house track that clarifies the artist's position: he's here to get you to dance. Farrad succeeds on "Pick Your Face Up Off the Floor" and the versatile performer knows his way around a soulful ballad, as is evident on "Destiny." - The Bay Area Reporter

This is club music with a hard edge by an artist who’s in total control of his persona. Whether he's layering diverse vocal styles, seductively rapping or commanding his listeners to “Come together in love!” Farrad always delivers a “take-no-prisoners” attitude. You WILL surrender! - DishMiss

"Farrad is the future of the hot club scene. He electrifies his audience with euphoric grooves surpassed only by spectacular moves. As a dancer, it's impossible not to compare him to Michael Jackson,” - InStyle Magazine

In the town of dance-music, there’s a new sheriff, and his name is FARRAD - long, lithe, limber and lovely. FARRAD's single, “Pick Your Face Up Off The Floor” is chock full of delicious hooks that are immediately stuck in your brain. It is addictive dance-floor manna available now on iTunes. - ShulmanSays

Farrad steps into the limelight with this strong introductory mantra. As a dancer and a vocalist, Farrad can definitely handle himself. Kudos to Farrad...we look forward to hearing more dazzling music in the future. - DJ Ron

Farrad displays his intent, his desire to capture our dance-soul from the opening track. Farrad doesn’t let the tech, the FX and the hustle drown out the soul, his sweet vocalizing holding sway, adding warmth to the extravagant arrangements...a sly mix of Prince gymnastics and the modern strut. - Next Best Thing

Lady Gaga is so yesterday, threatening her pop future is Farrad, a drop-dead gorgeous New York boy singing pop...who recently released his debut album, ‘The Time is Now’ while his ‘Pick Your Face Up Off The Floor ‘video is sizzling airways. - Next Best Thing

Once everyone got seated, the show started off with a special performance by Farrad...the music was great and the crowd definitely enjoyed it! Keep your eye on this guy because I'm sure you'll be seeing lots of him! - Fame Hampton

I wish there was one song that stood out but I liked all of the nine tracks. The production is great. The layers are perfect. The vocals are top notch. What more do you need for a great album?

I have no doubt that it won't be long before EVERYONE knows the name Farrad. Give it a listen. - Baxojayz Centricity

The tracks move from steady beats to ecstatic ones to slower ones, but all charge the listener to get up and dance.

The mood is bubbly while the bass line remains thumping. Listeners should keep an eye on him as his music is sure to grow in popularity in the new year. - RadioIndy

Mixing...dance, rock, and urban pop, add in beyond-energetic performances with a powerful fashion sense...from old school punk to The Guardian Angels, and you have Farrad. The song to catch is "The Way U Do." If you aren't dancing in the first few seconds, you have no soul. - BlackBook

Farrad has great hip-hop chops, but he uses them to dance over the chunky groove of songs like “Misunderstood” and “Praise 2 the DJ”. He can slow the tempo down “Do It Baby”, get all anthemic “Destiny” or just get you dancin’ “Pick Your Face Up Off the Floor”. - Out Front Colorado

New York artist Farrad's new album, The Time Is Now, has a dance-floor ready concept made strictly for ascendancy. The disc is ambitious and aware of its intended audience. Farrad, whose voice resembles Usher-meets-Sisqo, channels Kings of Leon front man with aplomb on the ballat "Destiny." - Next Magazine

Listen up, people—Farrad is out to conquer the dancefloor, armed with a commanding voice, super-catchy beats and an on-fire stage act! - Mycomrade.com

Farrad is a unique artist who is bringing back the staples: singing, dancing, and of course, songwriting. His live performances are as energetic as anything out today and if he's not on your radar, you're not checking out what's next and new on the scene. The time is now - Double 7

FARRAD puts on an amazing, hi-energy, dance-crazed show! He had me dancing and I'm middle-aged. Entertaining showbiz bedazzle fabulousness. He's a showbiz pro! - Murray Hill

We’ve had a crush on Farrad...for a while now. He’s a little sassy and all kinds of sexy on stage. He’s just released his first solo album “The Time Is Now” and we are feeling it! - Spank NYC Art Zine

Farrad harnesses...the pop scene, club culture, and street sensibility to create ...'instant summer dance classics.'...He brings the old school as he teaches the new and marries charisma of the club diva with...talent of a latter-day Prince. The time is now - and it’s about damn time. - iTunes

I find his tunes running through my head long after I stop playing his music. This is one thing every musician strives for is to make their music memorable so you want to hear more. Farrad has done a great job of this.

As you can see from the video, Farrad is also a well choreographed dancer to rival the great, late Michael Jackson. He is precise and articulate and a first class showman.

“The Time Is Now” includes the original version of Farrads single “Pick Your Face Up Off The Floor”(PYFUOTF) which is, a great song on its own. Since it was introduced there have been several Remixes done of it. These are not included in “The Time Is Now” but are available for .99/Trk on the album "Pick Your Face Up Off The Floor: The Remixes" and are included in the Amazon.com applet if you’d like to purchase and download them.

It doesn’t matter if you’re Crunk, if Grandma’s off da chain, you’re on the dance floor with Boo, or you just want to send a positive message to your kids, Farrad, “The Time Is Now”and "PYFUOTF" or one of its remixes will fit the bill. As one of Farrad’s viewers on YouTube described it, Farrad’s music is “Crunkalicious!” I rate Farrad’s "The Time Is Now" and "The Remixes" 10 stars and a “thumbs up”! - Gulf Coast Music