Farrowtone
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Farrowtone

La Jolla, California, United States | INDIE

La Jolla, California, United States | INDIE
Band Pop EDM

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"UK Costume designer "Jeffrey Michael" creates a custom piece for the artist!"

Throughout the summer many new amazing artists were met and taken into the JMD consultation and creation process. This included my second major artist of the summer, the incredibly talented Farrowtone.


Breaking out into the charts and climbing higher and higher with his current single "Bedroom" (currently sitting at number 13). His music is soft, silky, and a throwback to the greats like Frank Sinatra, and Elvis Presley. Mix that sound with a modern soft beat and you've got some of the best chill, sexy time music around.

Another artist under the Caelum Entertainment wing, Farrowtone introduced himself to me mid summer, and we clicked instantly. Immediately seeing him as classic, old hollywood, and a bit modern day Elvis Presley, the case was open to create a new meaningful look that balanced out his music and persona.

I wanted to create on him something that both evoked the lavish hollywood in golds, and jet blacks, as well as bringing a very soft masculine fit to whatever was created. In my journeys to the MET and Natural History Musuem (countless ideas brewing) I was inspired in the knight wing. I saw there knights in formation riding into battle full plated with underlink chain fitting the body.


Finally weaving this into a soft tight cut dress shirt as a shoulder piece topped with a modern custom made JMD pair of glasses and we were set for our shooting day. We took shots for both potential album covers, and for promotional shots. Thanks to the wicked Frank Kuzler of DeadPro Inc. was our photographer shooting up a storm. Also keep your eyes peeled for his next single coming out in November and shows in California, NYC, Miami and hopefully London! Jeffrey xx - Jeffrey Michael Design


"Chart-climbing R&B singer comes home for show at Barfly Friday night Read more: San Diego Community News Group - Chart climbing R B singer comes home for show at Barfly Friday night"

LA JOLLA — Like many kids, church services were pretty uneventful for Ryan Farhood when he attended La Jolla’s All Hallows Catholic Church during his childhood in the 1980s and 1990s — until he joined the church choir.

“I found out I had so much emotion,” said Farhood, who is now climbing FM radio charts with his hit R&B single “Bedroom.” “I realized, ‘This is where it’s at,’ and still when I sing there’s that same trickle of emotion.”

Farhood, 32, is better known as Farrowtone on the Adult Comtemporary FMQB charts, where he recently reached No. 8. His first release is getting played on 70 FM stations in 17 states, and he is kicking off a series of shows in none other than his hometown. He’ll be collaborating with esteemed local club artist DL Noel at 10:30 p.m. on Nov. 5 at Barfly, located at 909 Prospect St.

A La Jolla High alumnus, Farhood said his friends and family in La Jolla have always known that it is his dream to be a singer. In high school, he formed a quartet in the LJHS choir and performed at school functions, putting a gospel spin on popular songs by changing lyrics like “baby” to “Lord.”

“I sang where I could,” said Farhood. “They even let me sing our graduation song.”

By age 22, Farhood really started to blossom. While working as a make-up artist at Barneys New York department store in Los Angeles, he randomly met the daughter of 1960s Motown pioneer Brian Holland, who wrote and recorded songs for music icons such as the Supremes and the Four Tops.

“My friend said he knew somebody important and she was going to come meet me,” said Farhood. “In walks Linda Holland Davis, and I sang for her right there in the store.”

Farhood ended up working and training under Brian Holland for two years.

“He thought I wrote really well for someone who has never been trained, and he showed me the structure of things,” Farhood said.

But fate had its beginnings in La Jolla, not L.A. Farhood met his producer, Gaetano Lattanzi in the community when he was only 19 — long before he imagined his singing career rising to the level of fruition that it has. Lattanzi at that time was also 19 and played in a local band called Clayface. His family operated an Italian restaurant called Trastevere on La Jolla Boulevard. in Bird Rock, which shut down about seven years ago.

“When [Lattanzi] first met me he saw what I could be at the time, but he knew I wasn’t ready yet,” said Farhood. “It’s the story we always talk about.”

Over the next decade, Lattanzi grew as a producer and musician, gaining artists under his label, Caelum Entertainment, collaborating with major names such as Marc Anthony, Cyndi Lauper and Shemekia Copeland.

Lattanzi’s family relocated to Manhattan to operate restaurants there, and he lost touch with Farhood until about seven years ago. Farhood’s mom, on a trip to New York, inquired about Lattanzi at one of his family’s restaurants.

By chance, Farhood said, the waiter passed along his number to Lattanzi, and the rest is history — Farhood started making trips from La Jolla to New York about every six months to collaborate with Lattanzi.

But he still had obligations back home. Farhood had taken over his family’s custom window covering business in Kearny Mesa because his dad suffered a stroke, and he had become a successfully budding businessman in between recordings and trips to New York.

Although Farhood said his dad “always wanted him to be a businessman, not a singer,” running the family business taught him the fundamentals he has used to manage himself in the entertainment business.

“I’ve learned to run my career on my own, so all the labels need to do is help with distribution,” Farhood said.

Zach Dostart, a La Jolla lawyer, went to high school with Farhood and has known him 10 years. But their friendship became solidified about two years ago when Farhood went to New York to record his first album and stay with Dostart, who was there working as a banker.

One night the two went out in the Meatpacking District and met some girls, who asked the two men what they did for a living.

“I jovially told the girls, ‘I’m not that interesting; I’m a banker. But my buddy here is an R&B artist. He sings,’” Dostart said.

The girls didn’t believe him, Dostart said, and asked Farhood to prove it.

“He busts out singing this song and all the girls surrounded him,” Dostart said. “One girl started crying and after the song she went up to him and was hugging him and crying on his chest.”

A live performance by a young pop or R&B star is not typical of La Jolla, Dostart said, and such an artist actually coming from La Jolla is just as rare.

“People in La Jolla see being a musician as a pipe dream,” he said. “Going to college and getting a good job tends to be what’s important.”

But that’s not to say his support in La Jolla isn’t immense.

“The fact that he’s going to be performing here is a testament to his homegrown connection,” said Dostart, “and the fact - San Diego News


"Farrowtone hits top 10 on the FMQB AC charts!"

Farrowtone hits top 10 on the FMQB AC charts! - FMQB


Discography

Still working on that hot first release.

Photos

Bio

Describing the sound of Farrow, as “blue-eyed soul” would be a simplistic definition, but a misnomer: although what he brings to the party possesses an urban edge, the music is inclusive, framed with undeniable shades of pop, classic R&B, and gospel. As a songwriter and vocalist, Farrow mirrors his instinctive artistry with an intriguing intensity. “If someone’s playing me something, I want it to have that ‘jump in your face make your heart stop, make your brain tingle’ thing,” he explains. “It doesn’t have to be crazy; it can be just piano and a voice that jumps out at you.”

Given the fire in his voice, it’s no surprise that church music was an early endeavor. By age 12, Farrow was adapting pop hits into the gospel idiom and performing with sacred ensembles and choirs. In college, he devoted time to athletics until he was sidelined by a concussion. He draws a clear correlation between sports and music. “Most athletes who stand out do things involving their own instincts. Instinct correlates with art.”

Born under the name Ryan Reza Farhood, Farrow grew up in the social incubator that is Southern California, a polyglot of heritages enriched Farrow: Cuban and Puerto Rican on his mother’s side and Persian on his father’s. The sound he heard at home, however, was the old school artistry of Motown: Marvin Gaye and the soul greats as well as Latin and Persian music.

Later on in his life a chance encounter would give Farrow an unprecedented opportunity to learn first hand from one of the principal architects of that sound, the great songwriter and producer Brian Holland, of Holland-Dozier-Holland.

“When I write, I free style it,” avows Farrow, “I relate to Brian in that he has the whole song in his head when walks into the room, and tells everyone what to play. When I go into the room, I have my entire song written and I perform it acapella. Sometimes I get the vision; I’ll hear a beat in the club matching what I want to do. A pen and paper make me over think the song instead of just letting the melody flow.”
Like the classic songwriters who inspire him, Farrow’s hook-rich songs revolve around themes of love. “Love hurts, love is pain, but love is what it is,” he says. “I’m a one woman man, and I want to find a woman who can handle my idiosyncrasies; a girl who can tell me how she feels, and what she wants.” “Tell me how? How much do you really need in your life? Cause all I need is you. Your more than enough so tell me baby. Am I more than enough for you?” – “Tell Me”

Fate finally reunited Farrow with his long time friend and NYC based Producer/Songwriter/Multi_Instrumentalist “Gaetano Lattanzi”, CEO of Caelum Entertainment who Farrow inked a deal with. Along with guidance from Gaetano’s partner and long time veteran of the music industry and gold album, award winning music producer/musician/songwriter/engineer “Lee Evans (LeRoi Evans)”.

Farrow’s latest album FarrowTONE shows how diverse his sound and style truly is. Every song has its own personality and eclectic sound showing Farrow’s international appeal and ability to reach a broader audience. Melding a spare, urban edge to the classic song craft; the ideal framework for Farrow’s gripping vocals. “I write the lyrics myself,” he confirms. “I believe when you are expressing your own words, that expression will come out in your voice.”

Born under the sign of double Scorpio, Farrow is an artist whose commitment is a tangible force. Like many who make their mark in the music business, the path he’s walked hasn’t always been a smooth one, but every hard-earned milestone up to this point has confirmed his purpose and his vision. “Instead of having these producers trying to make me who I am, I walk into the room and say, ‘Listen, this is who I am; are you vibing it?’ I don’t hide anything. People have to understand the intensity