Flo Rowland
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Flo Rowland

Band Rock Singer/Songwriter


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This band has not uploaded any videos



"Review from Toxic Pete-Tom Robinson (BBC Introducing) Website of the week!"

Mr "Toxic Pete" reviewed the demo and had this to say: "Unlike many acoustic artists currently out there, Flo Rowland is doing things her own way and in her very own style. Her chunes are quite ballsy and raw sounding and her voice ranges from femininely sweet to savagely dusky depending on the moment; and the theme. What she does, she does extremely well - she keeps her songs simple but potent and gets her words across very well. With This Is So Powerful, Flo Rowland has impressed me with her individuality and penchant for the acoustically diverse. Certainly, I will be watching out for Flo Rowland and keeping an ear to the ground to see how she progresses - A bit special methinks!" - www.toxicpete.co.uk

"Review of a recent support set in Nottingham"

'Resplendent with washes of Joni Mitchell-esque introspection - 'Lightbulbs', for one, is a modern take on Mitchell's 'California' - Flo Rowland's lean, almost rushed set belies the depth of a regular on the Worcester grunge circuit, while her giggling commentary's a welcome relief from the elusive stage shows of many a singer-songwriter. A steady opener to the evening then, and a sign of things to come'
- This City Magazine


"This is So Powefrul" EP
"Hangover Blues"
I am currently working on an album to be finished June 09 at the latest.
Several of my tracks from the "This Is So Powerful" and a demo before it are played weekly on BBC Hereford and Worcester and featured on Wyvern FM.



Flo Rowland cut her musical teeth at the age of 15 fronting Worcester grunge-survivalists Five Percent, before going on to be lead singer and lyricist for the prog-funk outfit Meridian Point. Through all this she still managed to write and perform her own brand of solo acoustic music, drawing on all the influence she’d been exposed to in order to create her own individual style.

Described as “The voice of a husky angel, soaring over a rhythmic and catchy guitar”, she has been described by others as having tunes which are “ballsy and raw” with a voice that ranges from “femininely sweet to savagely dusky depending on the moment, and the theme".

However you choose to describe her one thing can be agreed upon, and that is the level of success she has achieved over the last 18 months. Flo recorded her first EP "This Is So Powerful" age 17/18, and brought her penchant for the acoustically diverse to the main stage of the Chickenstock Festival in 2007, wowing the early morning audience and providing the perfect start to the last day of revelries. From there, and completely under her own steam, Flo has gone on to play all over the Midlands, gracing the stage and entertaining crowds in venues throughout Birmingham, Coventry and Nottingham; as well as gigs closer to home in Worcester, Stratford and Stourbridge.

2008 saw her break through on to BBC Hereford & Worcester, performing live on the Friday Introducing Session, part of the BBC Introducing brand. This performance got her a call back to headline the BBC Live stage at the Worcester Music Festival; a festival at which she played five different gigs over three days such was the demand for her appearances. The BBC Hereford & Worcester Friday Session have since asked her to join the radio show team as a "Live Broadcast Assistant".

2009 has barely started and already Flo's fanbase is rapidly increasing. She is recording an album and has been booked to play at both this years Noztock Festival and the Acoustic Festival of Britain, Jamstand, Manchester's hugely popular Panagaea Student Union Festival, as well as a support slot for "This Town Needs Guns" and "Klaus says Buy The Record."

If 2008 was her year as a rising star, 2009 is the year where Flo explodes beyond the boundaries of the local and regional scenes and brings her music to the nation.

“soulful originals with a few tasteful covers thrown in for good measure. That's why Flo is the number one local treasure!” - Andy O’Hare, the Hare Piece, BBC Hereford & Worcester.