Flo Rowland

Flo Rowland


I am a strong, punchy, confident character- and that comes across onstage, I'm a performer. The songs are Acoustic- but that doesnt mean boring! My voice ranges from husky to sweet, with intelligent lyrics, soaring over catchy guitar melodies and hooks. From emo ballads to sexy bluesy numbers.


Flo Rowland cut her musical teeth at the age of 15 fronting Worcester grunge-survivalists Five Percent, before going on to be lead singer and lyricist for the prog-funk outfit Meridian Point. Through all this she still managed to write and perform her own brand of solo acoustic music, drawing on all the influence she’d been exposed to in order to create her own individual style.

Described as “The voice of a husky angel, soaring over a rhythmic and catchy guitar”, she has been described by others as having tunes which are “ballsy and raw” with a voice that ranges from “femininely sweet to savagely dusky depending on the moment, and the theme".

However you choose to describe her one thing can be agreed upon, and that is the level of success she has achieved over the last 18 months. Flo recorded her first EP "This Is So Powerful" age 17/18, and brought her penchant for the acoustically diverse to the main stage of the Chickenstock Festival in 2007, wowing the early morning audience and providing the perfect start to the last day of revelries. From there, and completely under her own steam, Flo has gone on to play all over the Midlands, gracing the stage and entertaining crowds in venues throughout Birmingham, Coventry and Nottingham; as well as gigs closer to home in Worcester, Stratford and Stourbridge.

2008 saw her break through on to BBC Hereford & Worcester, performing live on the Friday Introducing Session, part of the BBC Introducing brand. This performance got her a call back to headline the BBC Live stage at the Worcester Music Festival; a festival at which she played five different gigs over three days such was the demand for her appearances. The BBC Hereford & Worcester Friday Session have since asked her to join the radio show team as a "Live Broadcast Assistant".

2009 has barely started and already Flo's fanbase is rapidly increasing. She is recording an album and has been booked to play at both this years Noztock Festival and the Acoustic Festival of Britain, Jamstand, Manchester's hugely popular Panagaea Student Union Festival, as well as a support slot for "This Town Needs Guns" and "Klaus says Buy The Record."

If 2008 was her year as a rising star, 2009 is the year where Flo explodes beyond the boundaries of the local and regional scenes and brings her music to the nation.

“soulful originals with a few tasteful covers thrown in for good measure. That's why Flo is the number one local treasure!” - Andy O’Hare, the Hare Piece, BBC Hereford & Worcester.


"This is So Powefrul" EP
"Hangover Blues"
I am currently working on an album to be finished June 09 at the latest.
Several of my tracks from the "This Is So Powerful" and a demo before it are played weekly on BBC Hereford and Worcester and featured on Wyvern FM.

Set List

A set of purely my own material would last about an hour, all different tunings.
Often, Im payed to play for 2 hours and throw some fun covers in from unexpected genres. (Sexbomb and TLC are particularly popular!)
I aim so start with a bang, and end leaving you wanting more.

A typical set list:

Warning- The faster punchy one.
Lightbulbs- The catchy rhytmic waltzy one
Best Friend -(Sweet and catchy)
Cigarettes and Thunder
Confessions of a Jelous (The ballad)
Powerful -(Drop D grungy song)
Hangover Blues (Bluesy folk lament)
Now Ive Got Notes (Raw, soulful)
Always Ment (the lullably).

Hopefuly, by now 45/50 minutes or so has gone by, we've had some banter, the audience have been entertained.