Genisys
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Genisys

New York City, New York, United States | SELF

New York City, New York, United States | SELF
Band Hip Hop R&B

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"The Genisys of Rap"

Flash back to 2008, freshman year for Jason Adams and Godfrey Henry. They sit in front of a laptop in 119 Kimmel Hall, trading freestyles via webcam and posting them to Facebook.
Genisys is born.

As Genisys’ popularity grew, they began the 119 Cipher Series — a Web show named after Adams’ room number — running Fridays at 9 p.m. that featured the duo and other campus hip-hop talent. The project garnered more fans with each passing week.

2009 — Adams (A.C.E.) and Henry (Da God 6EE), now sophomores, live on Slocum Heights, South Campus, just a few miles from where their venture first began.

Both emcees were born in 1990, in the middle of what The New York Times deemed “the golden age of hip-hop,” a period that began with Run-D.M.C.’s commercial breakthrough in 1986 and ended when Dr. Dre released The Chronic in 1992, jump starting the gangster rap phenomenon. This era had an incalculable influence on Genisys’ sound.

Adams and Henry describe their sound with two words: quality and diversity. Maintaining these standards, the tandem seamlessly jumps between styles, keeping listeners tuned into a singular, Genisys sound. They might go for a more hipster, Cool Kids-angle on one song and a more gangster, Ice-T flow on another.

“We might have a song to talk about our jackets and our Macbooks, we might have a song to talk about something more real, or something more emotional, or something more party,” Adams said. “It all depends what we feel to create at that particular moment, and the quality of the work will determine where it ends up.”

Genisys groups itself with the Hip-Hop Freshmen, which includes acts like Kid Cudi, Wale, Drake, and Asher Roth. Adams attributes this to Genisys’ do-it-yourself work ethic. He stresses that people shouldn’t box the group into just one genre.

Of course, Genisys fits into the broad label of hip-hop, but Adams would feel constrained by any further labeling, saying he would never want his style to be something a listener could pinpoint and say, “That’s A.C.E.’s sound.” Henry agreed, pointing to a recent trend in hip-hop in which artists opened the genre to criticism, not only because rappers became more about gimmicks and less about skill, but also because the music lacked diversity.

“I want them to expect a variety of things from me,” Adams added. “I just rap about what’s affecting my life at that particular moment, regardless of what it may be, and I think that’s a stamp of an artist — to incorporate what’s going on into something enjoyable.”

The emcees have nearly identical motivations for rapping. Adams traveled many different roads before deciding on music, but now he wants to crank it out for the widest audience possible. For Henry, music is timeless, a part of life that affects everybody. If he can do something he enjoys while making a positive impact on people’s lives, that’s enough.

Adams also sees their purpose expanding in the future. He envisions Genisys as providing an avenue for student artists who feel inspired to pursue a music career. Since no one handed Genisys success, they feel a responsibility to provide an opportunity for other new acts.

“As Genisys, we’re going to put in the most work, the most effort that we possibly can,” Henry said. “We just create what we feel is quality and try to make people hear us —that’s our goal.”

That acute sense of quality went into the recording process for their debut EP, Lyrical Exercise Vol.1. They had nothing but a lo-fi rig with a mic, a laptop, and Cool Edit Pro, a digital audio editor program. Both emcees write whenever they feel inspired, with Adams saving a lot of lyrics on his iPhone.

“The way we did that [self-production] kind of showed us who we are as musicians, how we started off doing everything by ourselves,” Henry said.

The first full-length album, For the Love of Music, will sound much more polished. It’s in production at the Newhouse studio, with an expected 2010 release.

Adams and Henry have been putting in long hours to create and market their music — purchasing, designing, and launching their own Web site at www.genisyslive.com, making profiles on every social networking site possible, and forming relationships with important players in both SU’s and New York City’s music scene. However, they’ve found it difficult to display their talent around campus outside of places like Funk N’ Waffles and University Union.

“I think there’s a lot of talent on the SU campus that actually doesn’t get the correct amount of promotion,” Adams said. “There are definitely artists on campus with talent that have the ability for their music to be something special, but don’t get the opportunity to because there’s no avenue for them to push their music.”

Genisys plans to book sets at Funk N’ Waffles, Schine Student Center’s Underground, Goldstein Auditorium, and Westcott Theater. They’ll soon secure a DJ through Cuse Selectors, an organization that spins for parties at Skybarn on South Campus and Club 410. Z89, the student-run radio station that broadcasts out of Watson Hall to the city of Syracuse, has started playing their tracks. Thus far, they’ve only played one live gig, at the Pyramid Club in New York City.

Whether Genisys can reach the same level of stardom as other Hip-Hop Freshmen remains to be seen. Adams said things are looking up, though, because we’re in an age in which you don’t need industry connections to collaborate with top artists. If you have skill and you’re loud enough about it, you’ll command the attention you deserve.

“It’s a very realistic chance of breaking through at this point,” he said. “If everything goes at the pace it’s been going now, I don’t doubt at all that we’ll make it.” - JERK Magazine


Discography

Singles:
What U Wanna Do?
Gettin' Money
Whateva U Want

EP/Mixtape:
Lyrical Exercise Vol. 1

Photos

Bio

All it took was a web cam, some lyrics, and mutual respect and appreciation for music to form the eccentric bond entitled Genisys. The young group began their exploration into hip-hop by free styling verses and posting it on Facebook. The venture played upon the ciphers emcees utilized in the beginning stages of hip-hop to display their talents. The group labeled the project 119 Cipher Series—the dorm room number of A.C.E. The ciphers gain an instant popularity influencing the dynamic duo to bring a breath of fresh air into the hip-hop music. Genisys’ pursuit began with the drive to become the face of hip-hop on the Syracuse University Campus, but has since surpassed the walls of SU evolving into revitalizing hip-hop to producing quality that is subdued by get-money-quick music.

The summer of 2009 parented Genisys first steps into the industry: promoting the creation of their first mixtape, "Lyrical Exercise," featuring single "What U Wanna Do," which hit the air waves of Z89 Radio. The album is a self-production, created by a lo-fi rig with a mic, a laptop and Cool Edit Pro. The group holds their own when creating new projects, producing much of it themselves, giving the twosome the ability to manage and formulate a distinctive illustration to hip-hop lovers.

While maintaining the unity within, the group simultaneously emphasizes individualism allocating opportunities for each member to exhibit their talents through solo pieces integrated within the album. The group is intricately constructed to emit a feel of distinction between each member, while still presenting them as a whole. The group has shared their talents on staged with various artists such as Wordspit & Jesse Boykins III and appeared in Jerk Magazine.

~~The Sound~~

The name encompasses the essence of the group. Their music emphasizes the creation of a new form of hip-hop music—combining Da God 6EE's Brooklyn swag with A.C.E.'s "Strong" Island flow fostering an individualistic sound. From every aspect the group brings something original to the game ensuring quality and diversity in every word, beat, and song escaping from their mouth. According to Jerk Magazine, "...the tandem seamlessly jumps between styles, keeping listeners tuned into a singular, Genisys sound." The group prides itself on the inability to be categorized. The many attributes incorporated into their music makes it difficult to fit into one specific genre. One song is incomparable to the other. The only permissible constraint is hip-hop: anything further would diminish the peculiarity of the group.

The group infuses alternative hip-hop with urban street hip-hop, while pledging that the lyrics reflect the truth—if it did not happen, the thought never touches paper. Gimmicks are not characteristics held by the duo.