Gionni Cassanova

Periodically, a new hip-hop artist emerges that refuses to follow the status quo, preferring instead to march to the beat of their own creative drummer. A prime example is Tampa's rising-star Gionni "Paperboy" Cassanova . The development of his unique style is the result of a lifetime of musical influence. Growing up in a talented musical family meant that the Paperboy was always surrounded by different forms of music. His parents exposed him to a wealth of music as a child, all of which influenced his development. As he became older he began recording in his house and playing original songs for his friends. When he saw their genuinely excited reaction he knew he was onto something special. Born Rafael Garcia he began gathering skill as a songwriter, taking his influences, from Big L to Billy Joel, and using them to shape his own style. After realizing that making music was his main goal, he began to showcase his talent in various venues across Florida, playing at numerous gigs and making sure that his name and music were being heard by as many people as possible. He was quickly noted for the unique lyrics that he fused with today catchy beats and he started to find an appreciative audience. As his confidence grew and his style developed, he soon saw a loyal following beginning to grow and he became a popular local hit in the Southern music scene. His talent along with a blend of old and new school only added to his appeal. “I grew up with 90’s hip hop,” Gionni explains, “ I naturally gravitate to that kind of sound."