Joseph Royal
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Joseph Royal

| INDIE

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Band Hip Hop Pop

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Jun
13
Joseph Royal @ 586 Richmond Street West

Toronto, Ontario, Canada

Toronto, Ontario, Canada

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‘Take Your Shine’ opens Joseph Royal’s “I Am”. The track’s production is solid and is influenced heavily by electronic additions. This song could have been improved with more intricate lyrical content and less tuning. ‘Take a Picture’ follows, this song more interesting than the first. The backing instrumentation was interesting and different, and the chorus was written well. ‘You’re Fly’ and ‘I Gotta Find You’ close Royal’s EP, and these two were the highlights of the album. ‘You’re Fly’ is soulful, full of feel-good rhythm and even better production. While the lyrical content is still limited, this song does exude potential. ‘I Gotta Find You’ closes well with great production. The intro is solid and builds well, readying listeners for a good natural drum tone and the addition of a great, unique guitar lead. The synth pattern that rounds the song out works very well, making the finale Royal’s best track. Royal’s EP “I Am” shows promise overall; certain songs or sections within songs could have been developed more musically or lyrically, and the songs could have been more challenging in each respect as well. If Royal can strengthen his choruses and make these slight adjustments moving forward, he stands to make a mark on today’s ever-changing music industry.

Who are your biggest musical influences?

“My biggest musical influences are Sammy Davis Jr and James Brown, because those men had the ability to influence Michael Jackson and Prince, both of whom became staples of success in the music business.”

If you could work with any producer, who would it be?

“I would work with Pharrell Williams. He has been one of my living mentors for a while. I have followed his career and have learned so much from the way he takes on projects and completes them, from designing jewelry for Louis Vuitton to creating hit records for Jay Z.”

What was the inspiration behind your EP “I Am”?

“The “I Am” (EP) was a collections of all the genres I had heard on my road trip from Buffalo to Miami. I wanted each song to be a example of that trip, from ‘Take Your Shine’ (that makes you want to go after your dream), to ‘You’re Fly’ story of acceptance for that young lady in your life. It was a piece of my road trip captured in music, and it also gave me the chance to work with different producers from all over the world.” - Tom Lohrmann Music


‘Take Your Shine’ opens Joseph Royal’s “I Am”. The track’s production is solid and is influenced heavily by electronic additions. This song could have been improved with more intricate lyrical content and less tuning. ‘Take a Picture’ follows, this song more interesting than the first. The backing instrumentation was interesting and different, and the chorus was written well. ‘You’re Fly’ and ‘I Gotta Find You’ close Royal’s EP, and these two were the highlights of the album. ‘You’re Fly’ is soulful, full of feel-good rhythm and even better production. While the lyrical content is still limited, this song does exude potential. ‘I Gotta Find You’ closes well with great production. The intro is solid and builds well, readying listeners for a good natural drum tone and the addition of a great, unique guitar lead. The synth pattern that rounds the song out works very well, making the finale Royal’s best track. Royal’s EP “I Am” shows promise overall; certain songs or sections within songs could have been developed more musically or lyrically, and the songs could have been more challenging in each respect as well. If Royal can strengthen his choruses and make these slight adjustments moving forward, he stands to make a mark on today’s ever-changing music industry.

Who are your biggest musical influences?

“My biggest musical influences are Sammy Davis Jr and James Brown, because those men had the ability to influence Michael Jackson and Prince, both of whom became staples of success in the music business.”

If you could work with any producer, who would it be?

“I would work with Pharrell Williams. He has been one of my living mentors for a while. I have followed his career and have learned so much from the way he takes on projects and completes them, from designing jewelry for Louis Vuitton to creating hit records for Jay Z.”

What was the inspiration behind your EP “I Am”?

“The “I Am” (EP) was a collections of all the genres I had heard on my road trip from Buffalo to Miami. I wanted each song to be a example of that trip, from ‘Take Your Shine’ (that makes you want to go after your dream), to ‘You’re Fly’ story of acceptance for that young lady in your life. It was a piece of my road trip captured in music, and it also gave me the chance to work with different producers from all over the world.” - Tom Lohrmann Music


JOSEPH ROYAL
Just follow the upturned trilby: this scenester adds snap-crackle-pop to any party. From Brampton via Ghana, he’s also an aspiring musician with a new music video out called You’re Fly. No, you are.

Signature moves?
Probably the boogaloo, the Old James Brown, and electric slide. I learned a lot of my moves from watching James Brown, MJ and Sammy Davis Jr. as a child.

What music will get you on the dance-floor lickety-split?
And is there a current tune that you’re ‘feeling’? Anything from James Brown, Prince, Michael Jackson, Rick James. Any high energy song would probably get me out of my seat for sure…. Pharrell really gets me in that late ’70s vibe, which I love.

Memory of a particularly fun dance moment at a Toronto shindig from the last several years?
There was one event, a Chivas party, at the Gardiner Museum. Everyone was on the dance floor, just vibing to the music, moving their bodies, like they were teenagers again. I remember dancing with one girl, the whole dance floor cleared out for us, and we were moving like we had practised a routine prior to getting there. - The National Post


Meet Joseph Royal.
The Toronto R&B/Hip-Hop artist has created a buzz with his new single, “You’re Fly”, from his debut EP set to drop later this summer. Royal worked with four producers on the project, which will surely contribute to its diversity. Unquestionably, the first single is catchy, and the video will drop later this week.

Until then, give “You’re Fly” a listen (below) and tell us what you think. - Cave Magazine


Meet Joseph Royal.
The Toronto R&B/Hip-Hop artist has created a buzz with his new single, “You’re Fly”, from his debut EP set to drop later this summer. Royal worked with four producers on the project, which will surely contribute to its diversity. Unquestionably, the first single is catchy, and the video will drop later this week.

Until then, give “You’re Fly” a listen (below) and tell us what you think. - Cave Magazine


Discography

SINGLES
Take a Picture
You're Fly

EP
I AM

Photos

Bio

As the timeline of music has demonstrated, introductions mean everything. Toronto’s Joseph Royal has studied the art of sound and its appeal as a product, a brand, and a future, knowing that careers come full-circle because with every introduction, there’s a conclusion that defines a person and tells a story. “I’ve never been one to listen to music as just music,” he says. “For me, a culmination of sounds have always had a way to portray a musician’s story”. This experimental artist’s debut, I AM, is just another statement that skips that small talk to uncover a portrait of a musician who studies traditional genres and former breakout artists we now call icons. The extended play is self-released by his own start-up, The Greats Inc., and it pushes the music envelope by following in the groundbreaking footsteps of In Search Of…, Please Please Please, and Prince.

The reality of transforming into a buzz artist is starting to diminish and it’s why I AM is the mere model of a vocalist merging contemporary pop with airplay-driven R&B to manufacture something original. Something unclassifiable. Something that lands on an iPod, a laptop or a home theater setup with the purpose of lasting more than one play. The EP is a mere reflection of what the 24-year-old is capable of considering his itch to create but it strolls through moods and ideas built from exploration. The release’s most commercial track, “Take A Picture”, is an eclectic independent pop tune that traps you wherever you are, albeit the bedroom or an office space. Likewise, “You’re Fly” brushes off a more modern approach, clashing various decades of hip hop and bottling it all into dense layers of club-worthy confidence. From point A to point B, the extended play hits with a purpose, leaving no emotion covered and letting the addition of flow keep your heels in motion.

Royal’s beginnings as a songwriter date as far back as high school, as his love for confiding in a collection of artists sketched a new love for turning thoughts into musical notes. “Growing up, my household exposed me to very different styles of music,” he notes. “I found myself listening to everything from funk/jazz to Ghana’s high life to classic hip hop and R&B”. While finding a way to breach the outer limits of the Canadian music industry, Royal also faced the task of adapting the lifestyle of being a film actor, balancing open auditions with home studio nights to be pushed in the right direction. “Acting remains a passion of mine but it influenced me to focus more on my music as an outlet,” he says. “As time passed, recording and creating music videos allowed me to express all of my emotions and add visuals to the stories I want to tell”.

Originally from Brampton, Ontario, staying put has never been much of an option for the aspiring composer as a productive lifestyle and boost in popularity found Royal investing time to discover the underbelly of events that go as far south as South By Southwest. While he cites James Brown and Sammy Davis Jr. as early favourites, keeping an open ear to the speaker helped him expand his limitations, finding inspiration through Pharrell and The-Dream. “Studying your mentors expands your perception in a way that you find an emotional connection to composing, production and delivery,” he says. “Taking in the concept of music from all sides evokes you to set higher goals for yourself”.

Time is has forced Canadian music to imitate itself but Royal’s been able to build his fan base through downloads of rough material and ventures into social media entertainment. His music today is much stronger and less restrained as his individuality now adopts outside influences. It’s not quite as iconic as a mixtape glowing with samples or a radio single 2 Chainz has adorned with a Record Of The Year guest spot, but I AM marks an “X” on a spot in music Royal can call his own. Like many creative types have noted through their early years, writing songs can only get you so far, but exemplifying a brutal sense of passion can convince anyone to put on a pair of headphones for three minutes or more.