Jah Jah Yute
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Jah Jah Yute

Newark, New Jersey, United States | INDIE

Newark, New Jersey, United States | INDIE
Band World Reggae

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Selling reggae door to door - Artiste decides not to wait on big labels, moves thousands of copies
Published: Sunday | July 29, 2012 7 Comments







Sadeke Brooks, Staff Reporter

No record deal from a major label? No problem for reggae artiste Jah Jah Yute who sells his CDs at flea markets in the United States (US) and also treats his buyers and prospective buyers to live performances.

The sale of reggae and dancehall music has been trending downwards for years with sales tracker, Soundscan, reporting in 2009 that collectively reggae/dancehall music sold just 502,171 units for the first 10 months of the year. Sean Paul's Imperial Blaze album with sales of 70,917 was leading the way at the time.

But unlike many reggae and dancehall artistes who wait in earnest for a record deal from a major label in the US to help them make an album and then sell it, New Jersey-based Jah Jah Yute has taken matters into his own hands.

The artiste, whose real name is Steadman Shearer, has his own small manufacturing operation at his home office where he burns and prints his CDs for resale.

After preparing his product, Jah Jah Yute then treks to the different flea markets in an effort to get persons to buy his CDs.

"When I go there, I set up my booth, music and entertainment system and I do my live concerts. I print my flyers and when I am singing and entertaining I reach out to people and I introduce my music and myself," he said, noting that last Tuesday he sold 150 of his EPs (extended play) consisting of five tracks at US$5 each.

"Today (Thursday) is the slowest day and I sell about 60 copies. I sell thousands of CDs and also online; CD Baby, Believe Digital (France), iTunes, Napster, Amazon, Yahoo, Target and others. You name it, there are tonnes and tonnes of online stores and I am there."

Jah Jah Yute has released albums like Words Power and Sounds (2007), Jah Say So (2008), Excellence Is Thy Name (2009), Born Fi Jah (2010) and Iration (2011). He has also released songs like All We Need Is Love, Rough Life, Born Warrior and Mankind Fighting.

Jah Jah Yute says working with a major label would be good, but he did not get favourable responses from these labels when he spoke with them in the past. So until then, he says he is willing to be working solo.

The artiste, who is from Westmoreland, worked as a conductor, taxi man, electrician and in tile and block factories before migrating to the US.

Having had dreams of a successful career in music, Jah Jah Yute decided to do what he loved while trying to make a living. But when he started going to the flea markets, it was often met with resistance.

"When I came here, I realised that I have to do something to boost my income and promote my music. My brother-in-law and wife suggested that I go to the flea markets. It wasn't an easy ride. When I just start a lot of people didn't accept it," he told The Sunday Gleaner.

Jah Jah Yute mentioned an incident in Pennsylvania where a man spat in front of his booth. Other times, he said persons cursed him and told him to return to Jamaica.

But now, he says the responses have improved.

"People are demanding it. I am changing the US. I am changing the world. My music is hitting the people. The people are moving in a positive way. There are many thousands of people I, Jah Jah Yute, send to my homeland with my music. They love the island, they love the music," he said.
- Jamaica Gleaner Company


The CD entitled "Words Power on Sound" by Jah Jah Yute is a beautifully prepared piece of musical artistry loaded with full-fleshed urban Reggae sounds. A few seconds into a listen of this CD, and you feel like you're listening to Gregory Isaac or Bob Marley and you'll realize that Jah Jah is an impressive, authentic reggae artist. The general musical compositions and arrangements are well-reined. Jah Jah is a talented lyricist, with lyrics that are positively inspiring, informative and thoughtful. The CD has a strong spiritual element which seems to diffuse hatred and instill, in the heart, the love and peace that humanity share in common. "Children unite" is a tasteful reggae number that the ear couldn't detest. Why don't you have a listen? It has a positive message to a contemporary problem and sparks a strong sense of hope. The bass, guitar, drums and piano are well mixed and achieved a striking degree of harmony. The titles "Do Rasta work" "So Much Things to say" and " United we stand" are superb numbers with splendid richness of sonority that hold its reggae identities. If you enjoy real urban reggae with rich sonorous energy and inspiring lyrics like that of Gregory Isaac and Bob Marley, you will enjoy this CD. Pick up a copy today.
-Charles N. and RadioIndy
- RadioIndy.com


Discography

Gun Shot Blazes - EP
Words Power On Sound - LP
Words Power On Sound - EP
Jah Say So - LP
Jah Say So - EP
Excellence Is Thy Name - LP
Excellence Is Thy Name - EP
Born Fi Jah - LP
I-Ration - LP
I-Ration - EP
My Name Is Jah Jah Yute - EP
Jah Jah Yute Volume I - EP
Jah Jah Yute Volume II - EP
Reggae Is Mine - EP
Reggae MasterClass - EP

Photos

Bio

Jah Jah Yute was born with the name Steadman Anthony Shearer, in the parish of Hanover, Jamaica in a little district called Rock Spring. A relative of the past prime minister of Jamaica, the Horonable Hugh Lawson Shearer.

He is the 2 eldest of 7 siblings. While growing up he said he was like a shephard boy caring for the goats, cows and chickens his family raised as well as farming sugar cane and yams. In his middle school days he walked nine miles to and from school in between taking care of his home chores.

This was a very creative time for Jah Jah Yute because he had the secluded time to look into life as he knew it and with his spiritually he wrote his meditations.

In Rock Springs, his father owned a nightclub with a sound system called Sir King B. Jah Jah first performed as a DJ, on this sound system.

One evening Jah Jah heard the Sound System of Black Star playing and during entertainer time, instead of dj-ing he started singing free style of his spiritual meditations
and was well received by the audience.

This inspired Jah Jah and he soon went to Kingston and was introduced by a friend to the owner of Mixing Lab Studio where he met Bunny Wailer, Yellow Man and others. This is where he was introduced to the recording studio.

While visiting Montego Bay he was directed to African Symbol Studio where he recorded his first couple of songs, "Do Rasta Work" and "Too Much Slackness Inna Di Music".

Jah Jah recorded dub plates for sound systems and became linked with Iron D Studio. Here is where he recorded "Gun Shot Blazes" and "No War".

Jah Jah was visiting a friend in Montego Bay there he met Helene McLeod who was on vacation from America. He sang "Gun Shot Blazes" for her and she told him that it was #1 and they decided to work together and formed Enel Productions, their recording label.

Together Jah Jah and Helene are partners in Enel Productions ( http://www.enelproductions.com ) and have since produced and marketed 5 LP's (albums) and 10 EP's and many music videos.

Jah Jah Yutes first album with Enel Productions is entitled WORDS POWER ON SOUND it is a beautifully prepared piece of musical artistry loaded with full-fleshed urban Reggae sounds. A few seconds into a listen of this CD, and you feel like you're listening to Gregory Isaac or Bob Marley and you'll realize that Jah Jah is an impressive, authentic reggae artist. The general musical compositions and arrangements are well-reined. Jah Jah is a talented lyricist, with lyrics that are positively inspiring, informative and thoughtful. The CD has a strong spiritual element which seems to diffuse hatred and instill, in the heart, the love and peace that humanity share in common. "Children Unite" is a tasteful reggae number that the ear couldn't detest. It has a positive message to a contemporary problem and sparks a strong sense of hope. The bass, guitar, drums and piano are well mixed and achieved a striking degree of harmony.

The titles "Do Rasta work" "So Much Things to say" and " United We Stand" are superb numbers with splendid richness of sonority that hold its reggae identities.

Jah Jah Yute and Enel Productions sophomore project "JAH SAY SO" is a group of tracks composed and performed by Jah Jah Yute. Spreading the words of peace and love, truths and rights to all mankind, "Jah Say So" is a meld of cultures with rhythms created by Irie Jam Sunshine from France, Diamond Cutz from Jamaica, DFS Productions from Yugoslavia and Electric Dread from New York City.

Jah Jah Yute is inspired by the teachings of Jah God Almighty.

His compositions are compared to those of Bob Marley. Jah Jah Yute sound has been compared to Admiral Tibit and Gregory Isaacs.

EXCELLENCE IS THY NAME is the Junior project or third album for the Reggae Artist and Enel Productions. It consists of smooth roots conscience music with rhythms created by musicians and engineers from different parts of the world such as France, Jamaica, United States, and Martinique melting the different cultures.

Jah Jah Yute is a true creative talent under Enel Productions, Jah Jah Yute has produced his music videos http://www.youtube.com/enelproductions

Visit Jah Jah Yute websites
http://www.jahjahyute.com
http://www.facebook.com/jahjahyute
http://www.facebook.com/jahjahyute1
http://www.facebook.com/jahjahyute1
http://www.youtube.com/enelproductions
http://www.myspace.com/jahjah68

Jah Jah Yute as taken up residence in New Jersey, right outside New York City in the United States of America since 2006.

Jah Jah Yute is a true Rasta Man.

Enjoy the words and enjoy the music. Spread the name of Jah Jah Yute.

Many blessings to you all.