JJ Caballero
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JJ Caballero

El Paso, Texas, United States | Established. Jan 01, 2016 | SELF

El Paso, Texas, United States | SELF
Established on Jan, 2016
Solo Hip Hop R&B




"Shout Out DFW"

We had the good fortune of connecting with Javy “JJ” Caballero and we’ve shared our conversation below.

Hi Javy “JJ”, we’d love to hear more about how you thought about starting your own business?
I am an aspiring hip hop artist first. That’s what I’ve been working my towards for most of my adolescent and adult life. Not only am I an artist, I come from the DIY punk school of thought in which you learn all aspects of your craft, from inception to distribution. I just have a natural distaste for authority, so any job I’ve had growing up I always left because I was tired of being told to do that thing that I was paid to do. All of this combined naturally pushed me to starting a business. The first two I started failed, and it was a very bitter pill to swallow. I took a ton of lessons from there and got some side gigs to hold me over while I thought about the next one. On top of organizing my aspiring career in hip hop, I’ve now organized the my efforts to starting a fashion/lifestyle brand called Gang Signs. It’s progressed rather fast since the pandemic hit and forced me to run with the idea full steam. But the idea with Gang Signs is that shoes, fashion, style all have their place in hip hop culture and I’ve always placed interest and learned about this stuff growing up. Culture always has a way of molding a unifying look, and I love the aspect of unity in all of this. - Shout Out DFW


Still working on that hot first release.



JJ Caballero is an El Paso, Texas based singer/songwriter and producer. His background in the angst of the DIY pop punk movement of the early 2000s led him through a world of short tours, friends couches, and an appetite for alcohol that led him down a dangerous path. He’s transformed that angst in to knowledge and taken his DIY ethos in to his latest endeavor in alternative pop/hip-hop and r&b. 

 After finding his niche in studios and venues across the Sun City, and giving up the drink, Caballero has readied a slew of singles in lead up to a project he titles “The Serpent and the Dove.” The project takes it’s name from a biblical verse that was the basis for a talk by the acclaimed mystic Neville Goddard, who has served posthumously as a spiritual guide of sorts for the thought-provoking musician.   

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