Jovi Rockwell
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Jovi Rockwell

Band Pop Reggae


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Rocking It all Night feat Zumjay, Party On, Jovi Baby


Feeling a bit camera shy


Joelle Clarke a/k/a Jovi Rockwell carries herself much like a blues musician of the early 20th century; she is brooding and spiritual with her music. Born in Kingston, Jamaica, the child of an art and music connoisseur Jovi has been steeped in “the business” since an early age. She is a mysterious bon vivant who always has a story to tell and a song to serve as the soundtrack.

The latest talent to emerge from the multi-textured, dancehall soul label Mystic Urchin Music (Farenheit, Transdub Massiv) Jovi offers up an intimate blend of dancehall, pop and soul that she describes as “Rebel, Love, Goddess music”. She imbues the already innovative blend of musical genres that is Mystic Urchin with an impressive throaty vocal style that is accented with both depth and emotion.
Still in her early 20s, Ms. Rockwell is still honing her craft as a singer, songwriter and bass player. Her debut singles prove that she is seeking out various styles and sounds before settling on a few to call her own. Meanwhile, Jovi masterfully ensures that her work doesn't sound like a patchwork quilt, but rather a perfect blend.

Her performances include; an HIV awareness concert in Miami, St Nicks Jazz club in Harlem-where both Billy Holiday and Etta James have performed, blazing showcases at Kingston’s birthing place for new talent; the Village Café, Flashpoint Film & Music Festival, A.T.I. Temptation Live ’05, as well as New York’s 3rd Annual Irie Jamboree. She also completed a Europe tour supporting Transdub Massiv's "Negril to Kingston City" album which features her vocals.

Her current singles “Rocking It All night” with Zumjay on the Icebreaker riddim produced by Renaissance and the Don Corleone produced “Party On” on the Junkanoo are currently bubbling up on Jamaican Radio, while the accompanying video is enjoying strong rotation on local television.

A maturity and presence that belies her age promises that there is so much more to the story of Jovi Rockwell yet to come. And plenty of her music to tell it through.