Joy Atlas

Joy Atlas follow up their debut single Dismount with the rather fine Notice It All. It’s a more than worthwhile successor, marrying the vocals of Becky Owen with a sound that mixes American R&B (complete with gloss), the kookiness of Bjork, glitchy electronica and prime indie-pop to produce a song that reminds you that pop music doesn’t have to be inferior to rock.

And what’s also impressive is that the song doesn’t hang about. You might be forgiven for assuming that with all these ideas within, the single would have to give itself a fair period of time to come to the boil. It doesn’t – it clocks in at less than two and a half minutes. Like Young Marble Giants‘ ‘Final Day’ or Primal Scream‘s ‘Velocity Girl’ before it, it shows that a great pop song does not have to aim for the three to three and a half minutes so beloved of radio programmers. And if it leaves you wanting more, re-re-rewind… - God Is In The TV Zine

Joy Atlas is a group that's lifting electro-pop to the next level. Throughout the year, we're consistently immersed in a number of acts that put out similar tracks again and again, eventually falling into a pit of vanilla-sounding pop that's becoming rather commonplace as the number of new artists rises. That being said, to come across a synth-packed effort like this one here in "Notice It All" from the British four-piece has been refreshing, to say the least. Led by the vocals of Beccy Owen and a rather exquisite electronic backing as well, we're given proof that the group will continue steaming ahead as long as sounds like this one are consistently put out. - Hilly Dilly

The past few weeks have provided some deep, introspective thought into the music blogging industry. One of the main currents in every stream we’ve had is how much pride and enjoyment we take in debuting an artist. We’ve done it countless times, agreeing to showcase the very first public sound from an artist, to be honest, there’s nothing quite more gratifying than doing so.

Today we have an infectious future pop tune from Newcastle-based four-piece Joy Atlas. “Dismount” radiates with casual pop influences, yet maintains a quirky, personable, and unique vibe as well. One of the more attractive qualities to this new act is the playful cadence from the lead singer, who is carving out her own style from the get go. Instrumentally, the vocals are carried through with an impressive bassline, a spattering of glowing synths, and some understated percussion.

Overall, it engages in the way that we hope all pop songs do, making us bob our head and sing along. It’s even catchy to the point that this blogger wouldn’t be embarrassed belting it out at a stoplight. And yes, this blogger is a guy. - The Music Ninja