JUSTUS BOYZ

News article (with photo)
in photo section of EPK - DETROIT FREE PRESS

Article appeared in The New York Times regarding business success of Justus Boyz with other up and coming companies. Article in photo section. - New York Times

An alternate version of the AD was approved by CBS and did Air on The Super Screen. Excellent Press resulted with noticable sales increase.

The Justus Clothing Company


August 19, 2008

For Immediate Release


JUSTUS BOYZ TOO SEXY FOR CBS

CBS SUPER SCREEN AIRS ALTERNATE UNDERWEAR AD


CBS Network was all set to air The Justus Clothing Company’s sexy JUSTUS BOYZ underwear ad on its CBS Super Screen in the heart of New York City’s Times Square District, but pulled the spot at the last minute for being “too sexy”. The ad was scheduled to debut on August 11th in conjunction with CBS coverage of “America’s Greatest Athletes” and the 2008 Summer Games in Beijing, China.

The ads were to display giant sized versions of the sexy JUSTUS BOYZ models adorned in their JUSTUS BOYZ underwear. Said Justus Clothing co-owner Phil Elam, “Everything was set and ready to go and then at the last minute CBS pulled the spot over concerns of showing too much skin.” A new tamer version of the spot was produced and began airing Monday, August 18th. Click here to view both versions.

“When the ad was pulled, it was back to the drawing board. We still needed to show the Justus Boyz underwear, but had to be more creative”, says Michael Cain, VP of Operations at Neutron Media, CBS’ supplier of advertising content for its Super Screen. Phil continues, “We were still up to the challenge even though we couldn’t show a guy in his skivvies for an underwear ad. Fortunately, the guys are so hot the new spot still gets the job done.”

CBS did not provide an official statement regarding their decision. “It just goes to show how careful CBS has become [since the infamous Janet Jackson / Justin Timberlake wardrobe malfunction during the 2004 Super Bowl Half Time Show produced by MTV.] The government clamped down so hard on them we can’t blame CBS for being so cautious”, added Justus co-owner Michael Boila.

The CBS Super Screen is located under the giant CBS Network classic “Eye” logo on the Loews building directly across from the nations’ busiest bus terminal. According to Neutron Media, 1,500,000 million people pass this location daily.

Said Neutron Media’s Director of Sales, Clement Charles, “The JUSTUS BOYZ all-American, masculine image is a natural fit for our athletic coverage. We became aware of JUSTUS BOYZ because of their unique print advertising campaign which features athletic guys in their underwear. There was one ad in particular showing an incredibly fit guy holding himself straight out parallel to the ground on a swinging gate to a corral…it didn’t seem possible, but it turns out model Chris Whitlow was goofing around while the crew was preparing for another shot and stunned everyone at the photo shoot with his athletic abilities.”

Click here to view the original version.

About THE JUSTUS CLOTHING COMPANY

The Justus Clothing Company is a privately owned Michigan based corporation. The company debuted its JUSTUS BOYZ and JUSTUS GIRLZ clothing lines in 2003. The company began by selling its clothes through its websites, www.justusgirlz.com and www.justusboyz.com (each website ending with a “Z”) and specialty store locations in Michigan, Illinois, Texas and California. Currently the line is carried in hundreds of stores across the United States as well as in select stores in France, England, Spain, Australia, Switzerland, Canada and other countries.

The core of The Justus Clothing Company business is their JUSTUS BOYZ underwear line. The company is planning a major re-launch of its JUSTUS GIRLZ line in 2009.


For additional information contact:

Plan A Media, LLC
56 W. 22nd Street, 6th Floor South
New York, NY 10010
212.337.1406
Patti Conte – PattiConte@nyc.rr.com, ext 16
Amanda Charney – AmandaCharney@planamedia.com, ext 15
thejustusclothingcompany@comcast.net


Click below to view Justus Boyz ads:
www.justusboyz.com/ads
- CBS Super Screen