Lex

It's often hard to predict stardom before it happens. But when an independent artist from California plays stadiums in Asia to critical acclaim and MTV coverage, pens songs with P-Diddy hitman Ryan Leslie, debuts in the US as the #1 Top Artist in the eyes of MySpace.com’s 33 million users, and lands alongside the likes of Jay-Z, R-Kelly and Ashanti on a record in Europe, it’s not so hard to predict at all. Meet Lex, hip-hop’s next big thing.
We all know that originality in hip-hop has long dissipated. Corporate strategists have suffocated the art form with standard, cookie-cutter material. So what happens when the child of an African-American civil rights activist and a Russian Jewish writer decides to pick up the mic? A Bay Area, California native, Lex has walked in all worlds both foreign and domestic and has lived in the duality that is the American experience. With his tumultuous youth spent balancing brutal run-ins with the Bay Area police, the social de rigeurs of an elitist prep school, and the uncertainty of poverty, it was hip-hop that enlightened Lex to redirect his path, earning a full scholarship to Harvard University.
During his tour of duty at Harvard, Lex traveled to Beijing and extensively throughout Latin America as part of his studies and made the cross cultural connection between his local struggles and those of his international peers. Two years later, a ferocious buzz across four continents is now bubbling for the international MC who doesn’t think twice about rapping in Mandarin and then translating it to Spanish while battling MCs.
Adding much needed diversity and complexity to the fabric of music and specifically rap, Lex draws on his unique experience to write songs no one else could. His mixtape, College for Dummies, has garnered attention on college radio from Austin to Boston.
Without major label promotion, Lex’s talent and charisma alone have earned him a considerable amount of success overseas in Asia and Europe. In China, Lex’s mixed language tunes have caught fire amongst China’s burgeoning hip-hop youth community. In September he performed as a headliner at the first ever Beijing Pop Festival, electrifying the stage for MTV Asia, Channel V, and 20,000 screaming fans. Following critical acclaim from Chinese and English publications alike (Time Out, That’s Beijing), Lex has signed a deal to become the face of China’s first Hip-Hop wireless portal www.dai-biao.com.
After his catchy summer tune “Miracle” got in the hands of a few French DJ’s, the song took over the club circuit and ended up on French Radio. Several months later Lex’s song ended up alongside the likes of Jay-Z, R-Kelly, and Joe on Sony/BMG distributed “Hit Master’s R&B Vol. 1.”
With things bubbling overseas, stay tuned for Lex to make a major impact right here at home. Inquiries, new music, and press requests can be answered via www.lexlife.com or here at www.sonicbids.com/lexlife