Lo-Fi Sugar
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Lo-Fi Sugar

| INDIE

| INDIE
Band Alternative EDM

Calendar

This band has not uploaded any videos
This band has not uploaded any videos

Music

The best kept secret in music

Press


"The Press is coming! The Press is Coming!"

Lo-Fi Sugar will have her way with the press, oh yes she will.

Album drops in September. - Lo-Fi Sugar says


Discography

"The Night Divine" currently being played on KCRW and Indie 103.1 in Los Angeles.

Photos

Feeling a bit camera shy

Bio

Lo-Fi Sugar was born after many a day spent as an acoustic singer-songwriter. Miss Heather Pollock, the founder of the Lo-Fi Sugar revolution, decided she had grown tired of the coffee house, acoustic- style format. She yearned to make noises that resembled those made by her favorite artists (Laurie Anderson, Air, Bjork, and Cat Power to name but a few.) While living in Tuscaloosa Alabama, she began experimenting with electronic music and continued to do so for 2 years (let it be known that Heather is originally from the San Francisco Bay area). While she quite enjoyed the semi-hermetic life of making music in the middle of nowhere (a phrase relevant only when one considers the contrast of moving from a big city to a small rural college town), she missed performing. The small town she lived in wasn’t ready for such sounds, as it had a booming "cover-band" scene and the bar crowd seemingly enjoyed familiar pop favorites over "experimental" music. And so, Heather made the choice to leave Tuscaloosa and move to Tinsletown (you know Los Angeles).

Heather was graciously received in L.A. by her childhood friend and now L.A. resident, Sarah Negahdari ( who currently fronts the band, The Happy Hollows). They shared a small apartment, a small fridge, a hot plate, a tiny sink that never drained properly and long hours at the ever dreadful day job. That was the prime breeding ground out of which Sarah and Heather formed a band (or rather a duo) they called the Happy Hollows. The girls took to the clubs, bars, and hangouts of Los Angeles. Both Sarah and Heather brought very different things to the stage. Sarah brought fiery- guitar- driven songs while Heather brought the electronics and theatrics (read: wig and props). After many shows together the girls decided their musical and performance styles were too different to try to force them into one project. Sarah got to keep The Happy Hollows name and Heather got the house and the kids!

Because Heather was making lo-fidelity recordings on her laptop (and eating far TOO much sugar) she decide she would call her project "Lo-Fi Sugar". By some standards, Lo-Fi Sugar may be regarded as a "non-traditional" act, as the theatrics and musical presentation ARE somewhat experimental. But Heather really embraces the "non-traditional" aspects of Lo-Fi Sugar as a free outlet for boundless creativity. She believes the most important thing to do as an artist is to be honest and true to inspiration. All else follows divinely after that.

And that, dear reader is the story of Lo-Fi Sugar.