Loren Weisman
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Loren Weisman

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"Review set 1"

"Loren has proven over many years he is adept at both the business side of the music world, as well as the hands-on creative side. Beyond simple me-to ventures and solutions, he is always trying new things as the industry and technology changes. This wide reaching approach to the business of music always results in interesting things happening to those he mentors, those he works with, and those with whom he shares wisdom with or absorbs advice from. He listens, he learns, he does. His extra mile is often another mile beyond what most do. An artist at any point in his or her journey can't help but learn from Weisman's treatise on success."
Christopher Laird Simmons
CEO, Neotrope(R) Entertainment
Member: ASCAP, PRSA

"Loren really knows how to bring it all together in the studio, from the producing, to the schedule management and making sure everything goes smoothly!"
Scott Ross – Elliott Bay Recording Company

"Loren is the House MD of the music industry. Raw, tough, sarcastic and anal. Still on the flip side, he cares deep down, delivers brilliance and knows what he is talking about. A challenging person to work with that is worth the challenge and the results that will follow."
Tom Bernard - Music Supervisor - IPC Music Publishing LLC

"If you want to get your music heard, this is the place to get it done with one of the most innovative and determined producers on the planet. Loren Weisman and Brain Grenade Entertainment are the wave of the now and the future."
Bass Player/ Producer Glenn Jubilee

"It's very obvious why he is in such demand these days...very talented with a great sense of rhythm as well as catchy song writing."
David Leach Ex-General Manager, Mercury Records

- Review set 1


"Review set 2"

"Bands could spend years learning industry protocol the hard way. I read through Loren's work and cant find anything I disagree with. It was nice that you shared your failures in your archived bio. The best way to educate is by exposing personal failures and how to perceiver
from them. Very realistic and grounded."
B.King, Goldtone Artist Development/Management.

"Loren Weisman is the Anthony Bourdain of Music"
Marie Mersinger- Mersinger Theatrical Services

"Brain Grenade has been a wealth of information helping us take the next step in our career. From our web site, to our promotional material, to our latest recording (produced by Loren Weisman), they have helped us equip ourselves with the tools to carry on and move up the ladder of success. We have and will continue to refer our friends and any other musicians we come across to BGE."
Brandon Fowler - Stretching Madness, Satisfied Drive

"In the studio Loren recognized very quickly where we came from. His suggestions and guidance flowed from that recognition as if he were an additional member of the band rather than a separate entity. This balance of "one foot in, one foot out" is very difficult to achieve
and can be very stressful, but Loren handles the burden with humor and genuine inspiration for what he does. I would not hesitate to work with him again and again".
Guido Perla - Little Big Man

- Review set 2


"Review set 3"

"Loren's attention to details has had the biggest affect in reaching our success."
Connor Project LLC

"Loren Weisman is not only a producer, but a patient and motivational mentor, coaching us into exuding the best performances of our music during the tracking of our album."
Daniel Pak - Kore Ionz

"Good handwriting and plays well with others."
Regina Gulliver - Loren's 1st grade teacher

"Working with Loren Weisman a very positive, knowledgeable, and experienced Producer / Musician / Arranger, was for me, an experience, I look forward to having again and again."
Johnny "JC' Conga - Session Percussionist, Gloria Gaynor, Jackson 5

"As a producer, Loren removed all stress outside of playing, for the entirety of the sessions"
Justin Sorenson- Das Vibenbass

- Review set 3


"Review set 4"

"Loren and Brain Grenade are fantastic. They realy work to make sure your creative property continues to be, well, yours. Loren truly has the best interests of the artist in mind instead of using the artists for his own gain."
John Dover

"All of the interlocking, interweaving pieces of the business of today's music artist have been well thought out in striking detail. He lays in front of you from beginning to end what you'll need to be prepared to do business...now. Especially if you've tried to do it yourself it is immediately recognizable that Loren has been there before and has made renovation to your path."
Darrius Willrich

"Loren's enthusiasm and positive attitude ARE absolutely infectious. His knowledge of the industry put me at ease and allowed me to take the leap of faith toward my dream of earning a living as a musician. He is organized, efficient, a good communicator, has a discerning ear, a big heart, and perhaps best of all, he is a big dreamer. That's a guy you want to have in your corner."
Tamara Lewis

- Review set 4


"Review set 5"

"Honest, hard working, and dedicated are the characteristics that come to mind when I consider the working relationship established with Loren Weisman"...."My dream, my talent, and my MONEY were protected by Loren Weisman."
Jeremiah

"Loren is an intuitive player with a lot of tricks up his sleeve. He's got soul, he's got class....man, he's even punctual."
Gideon Freudman - Cello Bop

"A great producer and drummer for all seasons with a versatile and wide arsenal of feels and styles."
Emery Smith

"Loren is the most musical drummer I've ever worked with. Intuitive beyond belief, fast learner. He played what I wanted before I even knew I wanted it. He has the chops to play anything you can imagine and knows when to sit back and be totally sparse."
Max Cohen

- Review set 5


Discography

Realistic Music Careers 101: A Seminar in Preparation

Traditional college-level music curricula are not sufficient to prepare a student for life as a working musician. Current academic programs focus on technique, theory and artistry, but few include any preparation for how to turn this education into a career. While it is certainly the case that many schools have courses in the business of music, or in music marketing, these courses are all too often behind the times, focusing on conventional approaches that have either proven historically damaging to artists, or are no longer relevant in this fast-changing industry.

Internships are a popular option, but unfortunately they often lack exposure to true practical experience. The story or the intern that is treated like an unpaid slave doing menial tasks is a sadly common one. Too seldom do interns experience the true realities of the career to which they are ostensibly being exposed. This limited experience can misrepresent what the career is truly like, and either foster misconceptions of what a future in that field would entail, or even worse, turn a student off to the field altogether. Furthermore, with paid internships disappearing at an alarming rate, and agencies inserting themselves in the process demanding heavy fees for placement, this traditional approach is becoming less and less practical.

Unfortunately, the painful truth is that practical experience in music as a business has become essential. Even the most talented players graduating each year from all the exceptional schools across the world compete for the same gigs with players that have been in the business for years. Given the challenging economy and extreme level of competition in the music business, talent and technique are simply not enough. Many musicians leave music school with excellent chops and a distinctive academic record, but no immediate potential for forging a career. Very often it is necessary to find a job outside of music to make ends meet, in environments not relevant to a musician's studies, thereby limiting earning potential and exposure to valuable practical experience in their chosen field.

Brain Grenade Entertainment has a novel new approach that serves to fill the gap in music education, that can make the difference between a capable but under-prepared graduate and a music industry success. The Realistic Music Careers seminar series is geared toward the college-level music student serious in making a sustainable lifestyle in music. Intended to bookend the traditional music curriculum, this seminar series expounds on all the opportunities and pitfalls that await the music student upon graduation, and will help the aspiring professional musician plan out their career while they are still developing their musical and technical skills. This early start at the practical side of the industry will help students see that to have the most effective chance at a sustainable career, they will need to think like a businessperson, and not just an artist. The

Realistic Music Careers seminars will help students answer questions such as:

How can I have a viable long-term career in the music industry?

How can I compete with musicians that are more experienced, technically better and already have a name?

What should I do to prepare for a music career while I am still in school?

Do I need a major label?

How do I make my way and establish myself?

What's happening now in the business that I can use to get ahead?

Questions like these are confronted by working musicians every day. Even successful, established musicians have lost jobs, been dropped by labels, confronted contractual nightmares, gritted their teeth as the profits of their work are absorbed by their record companies, and watched as the earning potential from their traditional career path has dwindled. With the Realistic Music Careers seminar, Brain Grenade Entertainment aims to arm musicians with the knowledge and mindset necessary to avoid the bad deals and dwindling income, and make the most out of the drastically changing field of music.

Realistic Music Careers 101: This seminar is intended to provide essential information and concepts that should be absorbed by anyone considering a career in music. As part of the orientation curriculum for incoming students, this seminar can both fire them up as they begin their journey to becoming a musician, and also empower them to lay the foundation of a lifelong career in a job market that is more competitive and challenging than ever.

Presented from the point of view of an industry insider who has been exposed to the many practical considerations of a career in music, this seminar is the perfect complement to the theoretical and technical aspects of a traditional music education. An outside voice that is active in the industry can provide an early and advanced orientation that focuses students' thinking on how they wish

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Bio

Loren Weisman is an accomplished music producer and drummer based in Seattle, Washington. Having worked on over three hundred albums, Loren has also worked on numerous television, film, video game and radio productions, from New York to Los Angeles, Boston to Seattle. Loren is the founder of Brain Grenade Entertainment LLC, and the author of the Freedom Solutions Recording Plan. Loren has also written “The Artist’s Guide to Success in the Music Business”, a book to help independent musicians achieve self sufficient and sustainable success.

A focused attention to detail and an innovative eye for possibilities are the trademarks of Loren's unique creative philosophy. By meticulously defining and refining all the elements of a project with the artist, he ensures that every project meets the artist's goals and dreams. Then, by applying his creativity, insight and experience to the project, Loren can create compelling musical experiences, with just the right sounds in just the right places.

Loren began his career on the east coast, working as a session and touring drummer for artists in genres ranging from Jazz, Latin and Blues, Rock, Funk and Fusion. Taking the advice of a friend, and through the knowledge gained with abundant studio experiences, Loren tried his hand at producing with dynamic success. After years of working with artists ranging across a diverse spectrum of genres, Loren mixes industry standard recording methods with his pioneering, independent approach.

Talent, creativity, spontaneity, and attention to detail describe the style and approach Loren takes to recording artists. Inspired by the structures of classic Motown, Loren lays out the foundation and the initial details of every recording in advance to achieve the most complete, creative and professional sounding album possible. From preproduction to budget planning, recording to post production, and all the creativity and design in between, Loren works together with the artist every step of the way to optimize every element of the project.

He further distinguishes himself from many other producers by not taking royalties, percentages or production points. This leaves the artist in total control of their product with the most avenues for success and sustainability.

Loren is also the founder and chair of the advisory board of Brain Grenade Entertainment, a revolutionary music enterprise for the independent musician, specializing in production, promotion, marketing and branding. Brain Grenade Entertainment provides explosive ideas, methods and applications for artist production, empowerment and sustainability.

Keywords: Producer, Lecture, Speaker, Clinician, Presentation, Clinic, Presenter, Instructor, Teacher, Musician, Seminars, Performer, Artist, Author, Writer, Blogger, Music, Business, Industry, Success, Sustaining,