LOVELY WORLD

“LOVELY WORLD, THE VIPER ROOM, WEST HOLLYWOOD, CA The very first show of the New Year I would cover for Highwire Daze would be Lovely World at the notorious Viper Room on the Sunset Strip. An up-and-coming rock and roll collective from Spartanburg, South Carolina managed by Vicky Hamilton (Guns N’ Roses), Lovely World is primed and ready to take the entire planet by storm – especially if their tremendously solid show at The Viper Room was indicative of greater glories ahead. An early showcase performance for fans and industry types in the Los Angeles area, Lovely World even won over the most difficult of critic with a dynamic stage presence and the superbly memorable songs to back it all up. With the witty banter in between the hard rocking songs, Lovely World surely won over a good number of new fans Definitely a kickass way to spend an early Tuesday night in the wilds of Hollywood-land, discovering a brand new band that you know is well on their way to the big leagues.” - Review by Ken Morton - HIGHWIRE DAZE

“The Indie Song of the Day is another in our ReverbNation series. Today, it's badass rock act Lovely World The Indie Song of the Day is another in our ReverbNation series. Today, it's badass rock act Lovely World. The band is from Spartanburg, South Carolina and they're amazing. Seriously, just amazing. Listen to their track, "Free."” - Ryan@alternativeaddiction.com - Alternative Addiction Magazine

“Please help me welcome my fav new band hailing from South Carolina the AMAZING Lovely World! Just like a satellite hurdling towards earth, Lovely World takes the pulse of our culture and mirrors it back to society. Unrequited love, drug addiction, social afflictions and fearful political etiquette are some of the themes this rock hard four piece puts into orbit. Just as you try and label them strictly a hard rock band, a new wave of beautiful harmonies and romantic notions will lay you down with crying guitar leads, solid bottom end and passionate vocals.” - Earl Skakel - Inappropriate Earl

“In our latest Band Spotlight, we chat to Lovely World about their sound. What inspires your sound? Genuine and passionate music. Anything that makes your hair stand up and your heart beat a little faster. What inspires you as a band? Being young and broke! We have loads of songs but we can usually only record based off of our budget. However, we don’t lack time. Being a very motivated band, there’s no telling where we’ll be at next year. What motivates you outside of music? A: The idea that we can’t play music as a career. Doing anything besides this would be a complete waste of time. I don’t think any of us are cut out for any other kind of lifestyle. How do you define success as a band? A: Writing honest and passionate music. As of now, the music industry is flooded with absolute shit. There’s not one current band or artist writing anything that could be considered good songs. We’re here to change that.” - Dom Smith - SOUND SPHERE

“There’s a moment in the video for the song “Free” where members of the rock band Lovely World hop into some expensive, high-end cars and drive around. The youngsters’ bank accounts are definitely not filled enough to purchase those kinds of cars, or the plane they ride in during the video. “We own none of those things, but we thought they represented what the song was really about,” singer Landon Rojas said. “Now as for driving them -- money truly can’t buy happiness, but you don’t see a sad person in a Ferrari.” Lovely World, which is made up of brothers Landon (vocals, guitar) and Cade Rojas (drums) and Cameron Smith (guitar) and Michael Gilbert (bass), began in 2015 in Spartanburg, South Carolina., and it is moving in the right direction. Recently the quartet signed with manager Vicky Hamilton, who has worked with heavyweights like Guns N’ Roses and Poison in the past.” - Jason Gilmer - Gaston Gazette

LOVELY WORLD
--EMERGING ROCK GROUP—

SET FOR SHOWCASE IN NEW YORK ON APRIL 9TH
NEW SINGLE “EDGE OF TIME” RELEASING ON FEBRUARY 14TH

LOVELY WORLD

LEFT TO RIGHT: Michael Gilbert, Cameron Smith, Cade Rojas, and Landon Rojas

Credit: Jack Lue

LOVELY WORLD—the South Carolina group is gaining attention in the
Southeast with their original retro rock sound and unrivaled live performances.
With their passionate forthcoming single, “Edge of Time”, the band’s 22-year-old
vocalist and lyricist Landon Rojas tells a compelling story about a childhood
friend who overcame poverty and prostitution.
Last month the band toured across the United States with performances spanning
from Atlanta, GA to Los Angeles, CA. After performing a tremendous show at
The Viper Room, Highwire Daze magazine described the band as “primed and
ready to take the entire planet by storm” (read here).

DT: February 3, 2020
Releasing on February 14th, “Edge of Time” is the new single produced by
esteemed Rick Parker (Lord Huron, Black Rebel Motorcycle Club). Click here to
listen to a preview of the track aiming to tell the honest story of a girl who survived
poverty and prostitution through the love and care of a childhood friend. With
uplifting lyrics:

“Till the end of the earth
Till your eyes go blind
Till your heart bleeds out
Till the sun don’t shine
Till the lord himself gives me a sign
I’m going to be the one to keep you afloat
I’ll shield you the fire, through the flames, and smoke
I’ll hold you like a baby so your soul doesn’t choke
I would lose everything just to let you know
That it’s going to be alright”

Lovely World—made up of two brothers, vocalist and guitarist Landon Rojas
(22) and drummer Cade Rojas (21), alongside guitarist Cameron Smith (21), and
bassist Michael Gilbert (23)—boast a unique rock sound that is daringly honest
and powerful; drawing inspiration from The Beatles, Black Sabbath, Jeff Buckley,
and Led Zeppelin.
In July 2019, Lovely World brought their show to Memphis for the SpringBoard
Music Festival which houses emerging artists and music industry professionals
together for mutual benefit. For Lovely World, this led to their partnership with
legendary management consultant Vicky Hamilton, who is perhaps best known
for launching the careers of multi-platinum bands Guns N’ Roses and Poison,
among many others.
Lovely World just finishing their east to west coast tour have yet to release their
upcoming dates on their tour of the East Coast. Industry showcase is set for April
9th at The Cutting Room in NYC all industry people should RSVP to Vicky
Hamilton. Other east coast dates will be released soon.

For more information on Lovely World, visit:

WEBSITE | FACEBOOK | YOUTUBE | INSTAGRAM | TWITTER

DT: February 3, 2020
For all industry inquiries, contact:
DARK SPARK MUSIC
213.434.8336
Vicky Hamilton // aestheticv@gmail.com
Lovely World // loganrojas@lovelyworldmusic.com - Dark Spark Music - Vicky Hamilton

Vicky Hamilton knows talent when she sees it. She ought to, since she launched the careers of Guns N’ Roses, Mötley Crüe, and Poison. She also did A&R for Geffen Records during their heyday, helped June Carter Cash produce an album, and she even represented famous painters such as Ron English among many other things. She also recently released a book called Appetite for Dysfunction detailing the events of her very interesting life.

Once again, her instincts about music are correct. Her new label Dark Spark Music has started working with Lovely World, a young, articulate and talented group with that fresh spark that can be hard to find. The bastard love child of Led Zeppelin, Alice in Chains, Nirvana, the Beatles and (dare I say it) Guns n’ Roses, Lovely World takes the old and turns it into something entirely new. It’s no wonder Hamilton agreed to help manage the band, which consists of two brothers, 22-year-old vocalist and guitarist Landon Rojas and 21-year-old drummer Cade Rojas, as well as 21-year-old guitarist Cameron Smith and 23-year-old bassist Michael Gilbert.



Playing like seasoned pros on their first West Coast tour, we caught up with Lovely World at their performance at the Viper Room in West Hollywood and their show at Harvelle’s Blues Club in Santa Monica and discussed how far they’ve come in such a short amount of time and what the future holds. We also talked about the sarcasm behind the band’s name, the myth of Southern hospitality, drunk frat guys, and getting rock star training from the expert, Hamilton.

Hamilton discovered Lovely World in July 2019, when they brought their show to Memphis for the SpringBoard Music Festival, an event that brings emerging artists and music industry professionals together. She knew right away they had talent, “Well, they played SpringBoard in Memphis and before I went, I had looked at all the bands that were playing, and I had decided in my mind that they were my band. And then I started like stalking them at SpringBoard and I saw them go down this alley with their skateboards and I ran down there and I was like, ‘Hey, I’m Vicky Hamilton’ and they’re all standing there with their arms folded while I’m talking to them. And I was like, ‘wow, that’s going over like a lead balloon.’ But they had decided I was their person too, and although for some reason I kind of freaked them out in the alley, it all came together.”


Landon Rojas – Photo Credit: Matt Quina

Smith responds, “We thought we freaked her out in the alley! Yeah, we looked like super sketchy. We looked like bums, like we looked like terrifying, honestly. We did not look good at that moment. ”

On their first West Coast tour, Hamilton put the band through a crash course on Rock Stardom 101. Landon Rojas describes, “Our show aspect was completely different at the beginning of the tour than like it is at the end now. So, I feel like we’ve been tweaking things. We’d never been on tour before, so having a bunch of shows back to back to back is really helpful because you can play a show and if you fuck up, you know you can learn from that and on the next one you go forward. You know, tweak shit and then do better, always critiquing.” Smith adds, “It’s good having Vicky too cause she’s honest. So, it’d be like, ‘Vicky, what’d we do wrong and shit.’ She got on me one time. We had one really rough show and she had an intervention. But we’re all learning. Like the first thing Vicky said to me when we sat down is ‘you look like a 13-year-old boy.’ I was like, oh shit. Okay. Maybe I need to work on something.” Cade Roja adds, “She told me I dressed like an alcoholic. It was Cameron’s shirt though,” the laugh. The band certainly has come a long way in a short time. Their set is tight, their music is solid, and their interaction with the audience makes them seem like old pros on stage.

With a name like Lovely World, and the band members with such fresh young faces, one might think their music is all sunshine and rainbows. But, it’s actually quite the opposite. Landon Rojas explains, “It’s a very cynical name. We’re cynical people.” Smith adds, “and it’s not really that lovely of a world. We could have called ourselves Deadly Planet for all I care, but that’s a little too up front.” The band does deal with some dark subject matter in their music.

Their latest single, debuting on February 14th, 2020, is called Edge of Time and is about a girl who survived poverty and prostitution through the love and care of a childhood friend. The song is heavy, rocking and in-your-face, but also oddly uplifting with the lyrics: “I’ll shield you the fire, through the flames, and smoke/ I’ll hold you like a baby so your soul doesn’t choke/ I would lose everything just to let you know/ That it’s going to be alright.”


l to r: Cade Rojas, Cameron Smith, Landon Rojas & Michael Gilbert

Edge of Time was produced by Rick Parker, a longtime friend of Hamilton’s. Parker is an artist and producer who has worked with Lord Huron, Black Rebel Motorcycle Club and the Dandy Warhols among others. The band discusses what the experience working with him was like. Landon Rojas describes, “Parker was like, ‘Hey, let us be creative.’ And he would throw out ideas and stuff. It was super a creative atmosphere. I got to play all these vintage guitars and Cameron played on these awesome guitars and we were taking pictures of everything.” Smith interjects, “Yeah, I was like filming everything I played on. Like, one was a ‘63 Les Paul and then like this old Marshall cabinet from like the ‘50s. It was insane. It’s like a once in a lifetime opportunity to play something like that.”


Michael Gilbert – Photo Credit: Matt Quina

Like many new artists, Lovely World has no plans for a full album release. Landon Rojas explains that they are focusing on singles right now because “people don’t really listen to full albums anymore. I think albums are obsolete now. I think it’s all singles and if you’re going to record singles, we should just record them and just release them, every two weeks, a or every month or so. And you can kind of frame them all how you want, so then you can switch it up and experiment and stuff which is cool. And people aren’t going to expect anything, you know? So, you can do whatever you want. “

If we start from the very beginning, Lovely World formed a few years ago in a small town in South Carolina. Cade Rojas tells the story: Apparently, the two brothers and Smith have “been playing together since the beginning of high school really, since 10th grade. But, we haven’t really felt like a band until Michael came along six or seven months ago. Then it’s kind of felt like more complete with a bass player. And we had something, since we never really had a bass player. It’s always been us three and we’ve been trying to find a fourth person. And then having someone who loves music just as much as we do, and someone who just knows music inside it’s a big, big help.”



As the band began playing near their hometown, they became the favorite of a frat house, for a very hilarious reason. Landon Rojas explains, “Well, we don’t really play in our hometown because there’s no music venues or anything, but we have kind of a home turf though. We had to play an hour away in this city called Clemson. We’d play these fraternity shows and stuff just for income and we played this one fraternity over and over again until they kind of knew our songs. And it was about the third time we played there, these dudes were all like grabbing their dicks and yelling ‘balls’ at us and I thought they were insulting us, but they actually wanted us to play a song called Bones. But they thought it was ‘balls.’ So, honestly at first I was like ‘fuck you.’ And then they’re like, ‘no, dude, don’t you have a song called balls?’ I said, ‘Oh shit man.’ But it was funny too, because in the chorus they all just went with it anyways and yelled ‘Balls.’ Now, when we play that song, I feel like I have to pronounce ‘bones’ so hard.” Smith adds, “There’s a video of them singing ‘balls,’ which sounds just so funny.”


Cade Rojas – Photo Credit: Matt Quina

Being from the South, one might assume that they are nice quiet Southern boys, but it turns out, according to them, Southern hospitality is a bit of a myth. Smith proclaims, “The hospitality is a lie. People are just as mean down South as anywhere else unless you’re in a restaurant, then it’s a little different and they’re all sweet. ‘What can I get you sweetheart?’” he mimics.

They have also enlisted the talents of a local film maker from their hometown on their video for Do You Feel the Sun. Landon Rojas says, “we’ve grown up all throughout high school with this kid who was also doing film. So, he’s from our hometown and is actually our age. So, as we’ve gotten better, he’s gotten a lot better, so we keep shooting music videos with him. He is like a one man crew. He’s insane. He’s good. He did all that in that video. Rich Bec, we have to plug his name. He’s an unbelievable videographer.”



Lovely World’s draws inspiration from myriad artists, Landon Rojas explains, “Well, we’ve all got different influences. I’m influenced by the Beatles, Rolling Stones, Led Zeppelin, the Doors. I love a bunch of old music. Mike digs Arctic Monkeys.” Smith chimes in, “I really like nineties, like grunge to modern rock. I mean, obviously there’s also Zeppelin and Black Sabbath, like the major influences and I’m also influenced by Slash on the guitar. But um, I like Alice in Chains a lot. They’re heavy, but like grunge sound. I loved grunge. Landon Rojas jumps in, “You made us hate Alice in Chains. You’d play the same song every time we’d get in the van, the first song that we play is one of theirs. So, he’d play it every time. We’d start the van and then be like, ‘Oh my God, turn that shit off.’ What you hear could be the best song ever, but if you hear the same song 10 days in a row, you’re going to hate it regardless.” The song was God Smack by the way.

Look for Lovely World music on all social media platforms, or as the band put it, “eBay, Craigslist, Tinder, wherever you want to pick it up …” they joke. But, really they are on Spotify, Facebook, Instagram, etc. Hamilton is also putting on a showcase on April 9th, 2020 in New York City at The Cutting Room of her Dark Spark artists including Lovely World, and she is currently in the process of booking Lovely World an East Coast tour. Personally, here at Screamer, we are early awaiting them joining a tour with the Struts (hint, hint).

https://www.lovelyworldmusic.com/

https://www.facebook.com/LovelyWorldMusic/

https://www.instagram.com/lovelyworldmusic/?hl=en

https://open.spotify.com/artist/6iZu7wLkH9hewvOaFMS8iO?autoplay=true&v=A

https://www.youtube.com/channel/UCkFsqX9ckTbyJ6j0pMqRGLg

http://www.darksparkartists.com/ - Screamer Magazine - Los Angeles

Artist of the Week
LOVELY WORLD (Spartanburg, South Carolina)

Hailing from Spartanburg, South Carolina, brothers Landon Rojas (lead vocals and guitar) and Cade Rojas (drums), along with childhood friend Cameron Smith (lead guitar), formed Lovely World in 2015. These three founding members have been close friends since elementary school, jamming new school rock with influences of the best of the 70’s. Recently joined by bassist Michael Gilbert, the lineup is now complete. Recording a new album in 2019, and touring in 2020, this band is one- step closer to world domination…and oh what a lovely world that will be. - Melodic Net - We Rock, Do You?